I'm an Experienced and Results-Driven Ad-ops and Digital Marketing Professional.- Build strong relationships with the relevant technology providers.- Create a clear offering around the company’s audiences and how this is optimized to deliver on clients ROI.- Collaborating with cross functional teams including, Ad Operations, Data science and Development team to create and oversee display/search strategies within dynamic, data-driven programmatic campaigns, KPI setting and internal structure improvement.- Develop the Audience and Data strategy and manage relationships with DMPs and Retargeting Vendors.- Checking day to day campaign delivery reports and providing clients with the same.- Responsible for the overall quality maintains of the process and working with the Account Managers to ensure completeness and accuracy of final monthly numbers.- Working in the ad operations team and handling all the functions of ad ops like campaign management, account optimization,mobile operations,creative review,brand control etc.- Working across the cross functional teams to full fill the client needs and expectations.

-Planning, development and execution of digital programs and campaigns, including online advertising, web site strategy and design, and social media.-Managing digital relationships, day-to-day production, as well as campaign budgets and schedules-Owning and maintaining site analytics, metrics, and campaign reporting-In depth knowledge of SEO and AdWords programs-Analyzing data to help direct firm marketing strategies

Advanced knowledge of Search Engine Optimization, Paid Marketing, PPC, Content Writing and Ecommerce.Set up PPC campaigns in Google interface.Monitor and manage multiple client campaigns.

Experience in keyword research, ad copy creation, campaign set-up, campaign analysis, bid management, ROI management and Conversion management.Review/provide analysis on PPC landing pages. Set up PPC campaigns in Google interface. Set up PPC ad tracking (presently, Google Analytic). Provide customer service to a portfolio of Google's advertisers through phone and email, to provide customer satisfaction and escalate issues as appropriate.Co-ordinate between Tech. / Dev. team, UI - Website Design, Content, Product and QA teams and make sure to have handshake between these departments. Monitoring customer services and complaint on various online channels like FB & Complaint forums, on Phone & Emails.Website Analysis & Research, Competitive Analysis, Keyword Research & Content Integration, Understanding of Link Building, On-Page, Off-Page activities, traffic monitoring & estimation, Google Adwords monitoring based on service offerings.Monitoring ROI, Churn new acquisitions, CPA & profit margins and taking corrective measures based on analyses and monitoring activities.Proven ability to work in cross-cultural environments with remote teams.Managing delivery on timely basis and generating periodic reports to showcase the overall performance.