Leading the development and execution of innovative brand and marketing strategies to drive brand awareness and fuel growth, while prioritising high-impact initiatives that deliver efficient ROI.

Developed a creative growth-led marketing strategy for D2C and retail set against brand awareness and revenue-driven KPIs Execute impactful marketing campaigns with creative initiatives to drive reach, engagement and revenue Manage marketing budgets to optimise ROI across multiple channels and ensure maximum cost efficiency Implement and manage the marketing calendar across all touchpoints of the business including D2C and retail Manage external agencies and creative freelancers, including email marketing, paid digital, creative direction and graphic designers to ensure all brand comms are aligned with the evolving brand identity and positioning

Led the brand’s growth from a startup to a thriving £3 million business, developing and executing 360 brand strategies that encompassed new product development, customer experience and influential partnerships.Pioneered sustainability initiatives, launching the first UK brand-led jewellery recycling scheme, setting a new industry standard for sustainability.Led innovative product development, introducing lab-grown diamonds and transitioning production to 100% recycled metals, reinforcing the brand’s commitment to environmental responsibility and positioning it as a leader in the jewellery industry.Developed and executed creative marketing campaigns that built brand awareness and drove customer acquisition and retention.Collaborated with key stakeholders across PR, merchandising, creative and customer experience teams to ensure all activity delivered against the commercial and core brand objectives.Managed comprehensive marketing budgets, optimising for maximum ROI and aligning financial strategies with broader business goals.Managed the marketing calendar, generating creative and revenue-driving strategies across all channels.Developed the launch of a long-term collaboration with a prominent influencer, resulting in the collection selling out on the first day and driving a 30% increase in the brand’s customer base.Continuous analysis and reporting on the effectiveness of marketing strategies and initiatives, adjusting tactics to meet market demands and business objectives.Directed a diverse team of internal team members and external freelancers to ensure seamless delivery of content and marketing that met brand goals.Conceptualised and executed high-impact events such as pop-ups, press lunches, and influencer gatherings to enhance brand visibility and engagement.Implemented and managed the brand’s sustainability strategy, promoting responsible practices that aligned with long-term business sustainability goals.