Advertising Lead
Current• Coordinated and trafficked $1.6+ million in print, digital, social, and campaigns and invoiced accordingly.• Trafficked 200+ million impressions and 4+ million clicks and reported to stakeholders. • Found and exposed a problem in web traffic, implemented a short term and long-term fix to sell ad placements more efficiently resulting in a 13% increase in web sales in 2023. • Utilized Act-On and Photoshop for email creation and marketing for $300,000+.• Tracked schedules, contracts, assets, ad proofs, and proof of presence of 800+ placements.• Manage and schedule content and art creation during all phases of production.