Harley Cawkill

Harley Cawkill Email and Phone Number

Director and Head of Marketing @ Flame Growth
Melbourne, VIC, AU
Harley Cawkill's Location
Queenstown, Otago, New Zealand, New Zealand
Harley Cawkill's Contact Details

Harley Cawkill work email

Harley Cawkill personal email

n/a
About Harley Cawkill

Marketing shouldn't feel like you're stuck in a scene out of The Labyrinth.And yet, I've worked with dozens of CEOs and founders who felt that way.Most of them were doing everything right by the traditional rulebook, too: They had a great brand, the content, the story, the reputation, the funnels - you name it.But they just couldn't move the needle like they used to. Feeling that as a business owner is nothing short of torture - and I know it first hand. As a quick introduction, I started my first business at the ripe young age of 21: A performance marketing agency named Torch.I was naive to how hard it would be, and I struggled to carve out my place in the market for over two years.But, if there was one thing I was good at, it was reading the data and noticing stories about my clients’ customers hiding inbetween the lines.Over the years, I learned that every interaction a person makes with your business tells you something, whether they spent thousands on your products or just watched a video. They could be telling you what they fell in love with. Or, it could be what their core objections are. With the right approach, data and analysis, you can build a story out of all of these little interactions and paint a picture:You can learn EXACTLY what your customer wants you to be. Once I'd absorbed this lesson, I started putting it to the test, helping small local businesses nail their online marketing. And before long, I went from pounding the pavement to helping start ups develop new products and take over the world. Neither the biggest and best marketing teams in the world, nor the highest budgets known to man can help you, if you don't know which buttons you need to push to achieve rapid growth. I'd like to think that's where I come in:I help businesses find the "Secret Sauce" for growing their business, and I show them how to drizzle it all over their marketing and growth strategies. So, whether you're after a taste of some Tangy Buffalo to spice up your acquisition, or a drop of Smoked Hickory BBQ to sweeten up customer lifetime value:I'll make sure you get it flowing.

Harley Cawkill's Current Company Details
Flame Growth

Flame Growth

View
Director and Head of Marketing
Melbourne, VIC, AU
Website:
flamegrowth.com
Employees:
2
Harley Cawkill Work Experience Details
  • Flame Growth
    Director And Head Of Marketing
    Flame Growth
    Melbourne, Vic, Au
  • Flame Growth
    Director
    Flame Growth May 2024 - Present
  • First Table
    Head Of Growth - Marketing & Data
    First Table Jun 2021 - Jun 2024
    Queenstown, Otago, New Zealand
    A two-sided marketplace for restaurant reservations, First Table uses a flywheel-based business model to connect diners and restaurants with an offer that is wholeheartedly a win-win. My role focused on creating infrastructure for the marketing team to operate within (such as referral programmes and brand ambassador & UGC campaigns), leading conversion rate optimisation, managing performance marketing top-to-bottom, and automating both content creation as well as some elements of paid advertising. Results include:📱 Launching an app to over 500,000 downloads in under two years, growing 10% monthly, peaking at #1 in all active markets (AU/GB/NZ, android + iOS)💰 Growing MRR in the UK by 700%, and global MRR by over 100%, against best historical periods📈 Building the growth model behind our $3.5M investment round ($15M pre-money valuation)🤝 Increasing weekly referrals by over 2800%🔥 Reducing B2B and B2C Cost Per Lead & Acquisition in focus markets by over 80%📊 Leading CRO projects which resulted in a 30% lift in session-to-purchase rates🏆 "Supreme Business of the Year", "People's Choice", and finalist for "Shotover Media Excellence in Marketing" in the 2021 Queenstown Business Awards. "Excellence in Strategy and Business Solutions" in 2023.
  • Torch - Advertising That Guides Your Business
    Founder
    Torch - Advertising That Guides Your Business Feb 2019 - Mar 2022
    New Zealand
    Founded and operated a digital agency with a heavy focus on measurable ROI, understanding and applying data, and long-term advertising strategy. Results include:📈 A >40x ROAS campaign for a client in the travel industry, during the COVID-19 pandemic💸 A >50% reduction in Cost Per Lead for a client in the B2B Hospitality space🏎 A 37% increase in vehicle sales for an automotive client against a softening market, growing revenue by approx $1,100,000 in 10 monthsWe've also helped with exits and acquisitions, proofing investment memorandums for 7+ figure businesses, and supported several community & medical initiatives through the global pandemic.
  • Harvey Norman New Zealand
    Salesperson
    Harvey Norman New Zealand Oct 2017 - May 2019
    Dunedin
    Direct sales in the Electrical department, specialising in Audio/Visual equipment. Generated over $1M of turnover working part-time, and established a loyal returning customerbase by overdelivering on expectations.
  • Chatbus - Mobile Child Counselling.
    Volunteer Fundraising Strategy & Execution
    Chatbus - Mobile Child Counselling. Mar 2017 - Jul 2017
    Dunedin, Otago, New Zealand
    Worked alongside an excellent team to develop and executy fundraising strategies for the phenomenal charity, Chatbus. Chatbus provides free counselling to children at dozens of schools across southern New Zealand.

Harley Cawkill Education Details

Frequently Asked Questions about Harley Cawkill

What company does Harley Cawkill work for?

Harley Cawkill works for Flame Growth

What is Harley Cawkill's role at the current company?

Harley Cawkill's current role is Director and Head of Marketing.

What is Harley Cawkill's email address?

Harley Cawkill's email address is ha****@****wth.com

What schools did Harley Cawkill attend?

Harley Cawkill attended University Of Otago.

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