Harley Jennette

Harley Jennette Email and Phone Number

Public Space Programming + Nighttime Policy Advocate. CEO Lively Local Markets & New New Festival. @ Lively Local Markets
Harley Jennette's Location
Dallas, Texas, United States, United States
About Harley Jennette

Harley is a creative event producer based in Dallas, Texas, with a focus on activating public spaces, supporting local creatives, and advocating for smart music and nighttime policies.Through Lively Local Markets I produce custom arts festivals, holiday festivals, music series, pop-up markets, and large-scale activations for cities, retail centers, developers, and brands.I also run New New Festival, Dallas' Music Discovery Event, which showcases 120+ artists from 10+ countries two weeks in March surrounding Austin' SXSW. The festival has become Dallas' largest indie music event, and is a key opportunity for international and national touring acts to play another market while in Texas. The fest includes a one-day conference providing artist development and discussing important topics.Lately, I have been consulting with clients on long-term activation plans for their spaces, as well as engaging with cities on smart policy changes to encourage arts activity and ease burdens on special event producers, artists, and arts-oriented businesses.Previously, I worked at the intersection of tech and the music industry where I created data-driven predictive models and wore lots of hats from festival talent buyer/producer to music supervisor.—Reach out anytime: hello@livelylocalmarkets.com

Harley Jennette's Current Company Details
Lively Local Markets

Lively Local Markets

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Public Space Programming + Nighttime Policy Advocate. CEO Lively Local Markets & New New Festival.
Harley Jennette Work Experience Details
  • Lively Local Markets
    Chief Executive Officer
    Lively Local Markets Jan 2019 - Present
    Forget boring spaces, we make them Lively! Partnering with retail centers, cities, and brands, we craft super fun events like pop-up markets, arts festivals, and holiday festivities. We bring traffic and boost brand and place awareness, while supporting local artists and artisans.We specialize in using events and activations as part of your long-term development and marketing strategy.Current & Past Clients:Granite Properties (The Boardwalk at Granite Park, McKinney & Olive), Downtown Arlington Texas, First Washington Realty (Lakewood Shopping Center), The City of Richardson, Vestar (The Shops At Legacy), Crescent Real Estate (McKinney & Olive), Billingsley (The Sound at Cypress Waters), The Las Colinas Association, The City of Mesquite, Northwood Retail (The Shops At Park Lane), Urban Partners (West Village), Stockdale Investment Group (The International on Turtle Creek, Lakewood Shopping Center), Trademark Property (Galleria Dallas), Spectrum Properties (Dallas Farmers Market), Manhattan Project Beer Co, Pabst, and Four Corners Brewing Company.Links: https://livelylocalmarkets.com | https://instagram.com/livelylocalmarkets
  • New New Festival
    Founder & Producer
    New New Festival Jan 2022 - Present
    New New Festival is Dallas' largest new music showcase event. Our 3rd annual festival will host 100+ acts from March 8-18, 2024.- 100+ emerging bands from locations around the world.- 11 days of shows plus a single day Music Industry Summit.- Two main festival weekends with 4-8 music stages in a concentrated, walkable area.- Most shows are free!- Key opportunity for international and national touring acts to play another market while in Texas for SXSW- Developed relationships with several international government music export offices- Developed a strategic working relationship with SXSW for 2024 where we work together to help route key acts- Advocated for changes to US Visa Laws to make things easier for international showcasing artistsEDITIONS2024: 100+ artists | 8 venues | Most shows are free2023: 60 artists from 11 countries | 20+ showcases | 11 venues | Free + Ticketed events2022: 40 artists from 10 countries | 8 showcases | 6 venues | 100% freeInternational acts have hailed from Japan, Norway, Spain, Ireland, Germany, Australia, the UK and Canada. Top showcasing acts included Zella Day, Bay Ledges, Strawberry Guy (UK), Night Moves, Lunar Vacation, OSKA (Austria), NewDad (Ireland), Fieh (Norway), Ceramic Animal, Abigail Lapell (Canada), Belako (Spain), and Voka Gentle (UK).https://newnewfest.comhttps://instagram.com/newnewfest
  • 24Hourdallas
    Nighttime Economy Policy Advisor
    24Hourdallas Dec 2022 - Present
    24HourDallas is an all-volunteer 501(c)(3) non-profit that encourages collaborations, incubates cultural activity, champions sociable districts, and inspires business development … all to the benefit of Dallas’ nighttime economy.I work to create solutions between businesses and operators in the nighttime economy and multiple departments in the City of Dallas.
  • Decent Market
    Chief Executive Officer
    Decent Market Mar 2018 - Present
    A design & craft fair featuring a curated selection of over 100 emerging creators and brands from the Southwest and beyond. Hosted 6 editions with an average attendance of 1000+. Plus crafty art installations, live music, cold beer, great food, and good people.Learn more at https://decentmkt.com and https://instagram.com/decentmarket
  • Mutual Space
    Chief Executive Officer
    Mutual Space Jan 2020 - Mar 2021
    Mutual Space consults with property owners to activate vacant retail & office spaces with art shows, pop-ups, and longer-term concepts until a permanent tenant is found.
  • Harley Barnes Creative
    Presentation + Ui Design Specialist
    Harley Barnes Creative Sep 2011 - Aug 2018
    I design and consult to make your presentations deliver tremendous results. My specialties are fundraising decks, investor updates, sponsorship decks, and keynotes. I work directly with executives to craft powerful narratives and design the perfect imagery to get their message across.In the past 6 years, I have worked with and advised over 50 companies and their executives on pitches and presentations. Highlights include The Dallas Entrepreneur Center, Cherry, Tech Wildcatters, Health Wildcatters, DriveAds and WhichBox Media.I served as a mentor, designer, and consultant on fundraising pitches/decks to several classes of companies who went through the Tech Wildcatters, Health Wildcatters, and Collide Village accelerator programs.My other specialty is User Interface (UI) Design, with a strong knowledge and understanding of User Experience (UX) and consumer psychology. I have designed 20+ apps from alpha wireframes of ideas to redesigns of apps with thousands of active users. Past clients include Vouch, LabelChain, DriveAds, and Barista Ventures.
  • Skate Or Die Fest
    Ceo
    Skate Or Die Fest May 2017 - Mar 2018
    Skate Or Die Fest was a festival concept that combined the excitement of skateboarding and action sports with the magic of an artistically-driven music festival. It took place on October 21, 2017 and featured a curated selection of surf and skate inspired indie and rock acts such as Bowling For Soup, Frankie Cosmos, Surf Curse, Guantanamo Baywatch, and more.
  • Thisnewband
    Founder, Editor, Music Supervisor
    Thisnewband Mar 2014 - Mar 2018
    ThisNewBand was a data-driven music blog, social influencer, and community that helped make new bands famous. We introduced super high-growth indie rock and pop bands to our community of thousands of highly-engaged music enthusiasts, who were hungry to find their next favorite band.Behind the scenes, we tracked thousands of up-and-coming artists and used data science to predict their future growth and popularity.We covered and worked with lots of artists at an early stage who went on to have tremendous success, including Dayglow, Saint Motel, COIN, RHODES, Declan McKenna, Angel Olsen, Cloves, Hinds, Night Riots, Together Pangea, Middle Kids, Frankie Cosmos, and more.In this role, I helped- Organically build a community of over 10,000 passionate indie music lovers, primarily on Twitter.- Developed deep relationships with PR companies, labels, management, and artists. - Recruited and managed a team that ranged between 5 and 20 writers and editors.- Oversee coverage of over 500 artists.- Pioneer our unique "live coverage" concept at shows via Snapchat and Instagram Stories- Wrote 50+ articles.- Curated 30+ playlists.- Organize and co-promote 12 concerts.- Design hundreds of pieces of brand collateral, including logos, social media and playlist graphics, motion graphics, and t-shirt design.In March 2018, I left the blog to pursue new projects, and left it to our core team. They have rebranded and it is now called For Hits And Gigs.http://forhitsandgigs.comhttp://facebook.com/forhitsandgigshttp://twitter.com/forhitsandgigshttp://instagram.com/forhitsandgigs
  • Oaktopia Music Festival
    Event Coordinator
    Oaktopia Music Festival Oct 2017 - Nov 2017
    Denton, Tx, Us
    Oaktopia was a two-day music festival which featured over 30 national, regional, and local acts across three venues in Deep Ellum on November 17-18, 2017. Headliners included 21 Savage, Phantogram, Lil Yachty, STRFKR, A-Trak, and Baauer. Total attendance was 3,000+ per day.I worked directly with the festival’s CEO for the month leading up to the event to ensure the event ran smoothly. My main responsibility was coordinating the communication and logistics for all non-headliner talent, which comprised of over 20 local and regional acts. I ensured that all artists signed their contracts, received correct information for their performance, posted marketing materials as required, collected rider and production information and coordinated with production at each venue. During the event, I oversaw artist check-in and payment, managed backstage areas, and worked directly with the venue to ensure production ran flawlessly.
  • Showbird
    Vp Of Product, Co-Founder
    Showbird Jun 2016 - Oct 2016
    Showbird was a mobile app which curated and ranked the best concerts for you to go see, based on your music taste.At the heart of the app was a smart algorithm which I developed using AI that integrated with Spotify and Soundcloud to learn your taste in music and grew smarter over time.
  • Downtown Dallas, Inc.
    Project Manager
    Downtown Dallas, Inc. Nov 2015 - Jan 2016
    Dallas, Texas, Us
    Managed and coordinated two pop-up retail spaces and marketing activation for Downtown Dallas Inc.'s 'Downtown Wanderland' winter holiday programming. This included the Unbranded pop-up retail space at 1616 Commerce and retail pop-up trailers at Pegasus Plaza, Main Street Garden Park, and Stone Street. (http://events.downtowndallas.com/downtownwanderland http://weareunbranded.com)Responsibilities included:- Managing the Unbranded pop-up retail store at 1616 Commerce over 6 weeks, including working as keyholder, managing over 40 retailers.- Booking and managing more than 20 retailers in six moveable pop-up shopping spaces in Downtown Dallas Inc's managed parks at Pegasus Plaza and Main Street Garden.- Working directly with the VP of Marketing of Downtown Dallas, Inc. to maximize activation and effectiveness of the #DowntownWanderland initiative.- Building and managing relationships with over 30 merchants, retailers, restaurants, and bars in Downtown Dallas to aid in contributing to the #DowntownWanderland marketing push.- Booking and producing musical talent, including live performers and DJs at indoor and outdoor locations.- Built relationships with brands such as TopGolf, Mend, and KIND, creating co-promotion opportunities which saved both sides thousands of dollars.- Working closely with members of the Downtown Dallas Inc. Parks Department, Clean Team, and Safety Patrol to ensure smooth daily operations.
  • Crowdfeed
    Founder & Ceo
    Crowdfeed Mar 2013 - Feb 2015
    Dallas, Tx, Us
    CrowdFeed is the ultimate concert companion app. We help artists turn cheers into shares, follows, buys & charts.A graduate of the 2013 class at Tech Wildcatters, the Forbes-ranked #1 B2B seed accelerator in the nation.Learn more: http://www.crowdfeed.co/

Harley Jennette Skills

Leadership Writing Social Media Mobile Interface Design Graphic Design Photoshop Event Planning Start Ups Web Design Event Production Start Up Consulting Team Management Cascading Style Sheets Creative Solutions Entrepreneurship Presentation Design Css3 Design Thinking Wordpress Pitch Deck Design Social Media Marketing Adobe Illustrator User Interface Design Problem Solving Marketing Strategy Adobe Creative Suite Html5 Indesign Urbanism Logistics Management

Harley Jennette Education Details

  • Plano West Senior High
    Plano West Senior High
    Advertising Design

Frequently Asked Questions about Harley Jennette

What company does Harley Jennette work for?

Harley Jennette works for Lively Local Markets

What is Harley Jennette's role at the current company?

Harley Jennette's current role is Public Space Programming + Nighttime Policy Advocate. CEO Lively Local Markets & New New Festival..

What schools did Harley Jennette attend?

Harley Jennette attended Plano West Senior High.

What skills is Harley Jennette known for?

Harley Jennette has skills like Leadership, Writing, Social Media, Mobile Interface Design, Graphic Design, Photoshop, Event Planning, Start Ups, Web Design, Event Production, Start Up Consulting, Team Management.

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