Harley Thomas, Mba Email & Phone Number

Greater Milwaukee

Omaha, Nebraska, Us

Member of leadership team accountable for delivering 25.7% CAGR for Arrow Sewing Furniture Ask me about more ACTUAL results, they are mindblowing! Expanding sales channels and set strategy to deliver double-digit growth in niche sewing and craft segment. Develop and implement growth strategy and operations changes as necessary. Responsibilities encompass business planning, national account management, promotions, pricing, and marketing for key accounts including P&L and meeting key performance metrics. Manage customer service and retail eCommerce operations. Leading aggressive growth by partnering with B2B2C customers selling direct and on proprietary and marketplace websites (Amazon, Walmart, and eBay). Customer base includes dealer network, Wayfair, Bed Bath Beyond, Walmart, JoAnn and Home Shopping Network. Managing Amazon Seller Central listings to maximize product sales. Expand sales into additional marketplaces including: Macy's, Kohl's, Michaels, Steals, Shein, and Mathis Home.Manage account relationships, pricing, customer service, EDI and B2B dealer sales.June 2024 to Present - VP of SalesJanuary 2023 to June 2024 - VP Marketing and eCommerce SalesMay 2020 to December 2022 - VP eCommerce SalesMarch 2018 to May 2020 - Channel Manager eCommerceTekBrands acquired Arrow Companies in November 2024.

West Allis, Wi, Us

Responsible for leading digital team, customer engagement and demand generation for omnichannel efforts. Established strategic plans, channel management, eCommerce sales, brand management, operations, project management, communications, and utilized technology i.e. Salesforce and artificial intelligence (AI) to deliver a superior customer engagement and 360-degree view of the customer. IBVI is a Federal Contractor that manufactures products, most notably SKILCRAFT™ items.➣ Identified, negotiated and led implementation team for sales processes, customer experience and business improvements utilizing technology including third-party SaaS. Result: Increased sales from search engine by over 40% in first 12 weeks. ➣ Collaborated with digital team to devise forecast and budget planning for $19MMeCommerce division. Result: Achieved KPIs and sales targets with CAGR of 6%.➣ Led Amazon Seller Central and Vendor Central channel expansion.➣ Assisted contracting with GSA Schedule 75, GSA Schedule 84, GSA Schedule 51V, and GSA Schedule 71.➣ Revised content and navigation on websites to improve engagement by removing barriers and stumbling blocks in the purchasing process. Result: Increased average order KPI by 11.6% and web conversion rate to 9.95%.➣ Launched Artificial Intelligence (AI) product to automatically trigger relevant, personalized messages targeting new and existing customers. Result: Increased conversion rate by 12% which led to increase in eCommerce sales revenue by 9%.➣ Developed customer-focused content and new digital media programming highlighting case studies for more cost effective and efficient procurement of products. Result: Grew retail sales revenue by 9% in a flat/declining industry.➣ Directed new product launch of hand tools and safety equipment collaborating with Snap-On, 3M, and Honeywell. Result: Introduced more than 30 SKUs across 5 categories.➣ Promoted from Director of Corporate Marketing/Brand Management

Hosted over 100 weekly podcasts promoting capabilities and successes of inspirational guests who are blind, including MasterChef Winner Christine Ha, Toyota Motors Partner Robot Division Sr. Manager Doug Moore, YouTube star Tommy Edison, and author Nicol Kear. Result: Secured distribution on iTunes and top 25% ranking of independent podcasts.Breakthrough podcast developed by myself and my friends at Drumbeat Digital. An idea that grew to over 6,000 weekly downloads and became top 25% of independent podcasts.Visit iTunes or www.blindlivingradio.com to download shows.

Waukesha, Wi, Us

Responsible to CMO for channel teams to identify and develop programs focused on sell-in and sell-through. Managed $14 million marketing budget.➣ Led team that developed training program for dealers and distributors. Result: Increased prospect to close ratio by 25%.➣ Partnered with New Business Development Sales team to develop compelling stories to aid in acquiring new licensees. Result: Secured license agreement with Honeywell and achieved placement of product in Costco and wholesale channels.➣ Developed and implemented partner program expansion within building and home automation dealer network. Result: Increased dealer network by over 225 dealers.

St. Louis, Mo, Us

Responsible for identifying, developing, and implementing growth plans for pro, wholesale, and showroom segments, analyzing market trends and formulating strategic solutions to increase brand awareness and revenue. ➣ Engineered design and execution of web portal (Data Point) that identified prospective dealers and provided information to sales team. Result: Delivered 30% increase in factory trained dealers.

Executive Consultant (self-employed), Grafton, Wisconsin, 2005 - 2007State Farm Insurance, Agent, West Bend, Wisconsin, 2002-2005Master Lock Company, Director, Milwaukee, Wisconsin, 2000-2002Johnson Outdoors, Brand Manager, Racine, Wisconsin, 1998-2000Kurt Salmon Associates, part of Accenture Strategy (Internal Consultant), 1993-1995Jockey International, Director, Kenosha, Wisconsin, 1991-1998

Mba, Marquette University Graduate School Of Management

Bs - Business Administration, Marketing

Certificate, Economic Value Added (Eva)