Crafted a distinctive brand identity, establishing a formidable presence in Canada's competitive sports cards, collectibles, and memorabilia market.Orchestrated the development and execution of comprehensive marketing, brand management, and advertising initiatives.Spearheaded a remarkable growth trajectory, catapulting gross sales from a standing start to an impressive 5+ million in Gross Merchandise Volume (GMV) for 2023, leveraging innovative marketing strategies, streamlined processes, and an unwavering growth-focused mindset.Earned recognition as the eBay Entrepreneur of the Year for 2023, an accolade given by eBay Canada. In addition, received the Platinum Jubilee by the Government of Canada, which is awarded to community members who have shown a commitment to making the lives of their neighbours better.Pioneered multi-channel marketing initiatives, seamlessly integrating inbound and outbound strategies to amplify brand visibility and drive lead generation for our auction items.Implemented a digital transformation by integrating cutting-edge software and hardware solutions, enhancing operational processes, efficiency, and overall quality.Led the development of the groundbreaking Slab Sharks client portal, set to launch in 2024. This platform empowers customers with real-time updates on their items, package tracking, payout reports, and more, redefining the customer experience.Ongoing advocate of the brand's visual identity, ensuring Slab Sharks remains synonymous with a quick and easy way to sell cards in Canada, solidifying its status as a household name.

At ImagineQ, we are deeply committed to the advancement of Electric Vehicles (EVs), revolutionizing mobility strategies, aiding municipalities and governments in Smart City initiatives, and leading advancements in Digital Manufacturing with Industry 4.0 solutions. Our consultancy is at the forefront of pioneering change and delivering expertise in the field of innovation.Our core lies in our forward-thinking approach to mobility and technology. Through our Advisory services, we provide more than just insights; we deliver a clear path forward for our clients. Our Research department delves into the latest trends and future predictions, preparing our clients to face the challenges of tomorrow. Our services extend to fostering partnerships, spurring innovation, and contributing to economic growth worldwide.In Design & Innovation, we employ design thinking to turn impactful ideas into tangible outcomes for our clients. Our Trends & Foresight division is dedicated to identifying future trends, giving our clients a competitive advantage in a rapidly changing market. Our commitment to Cybersecurity Governance protects digital infrastructures, while our Environmental Social Governance initiatives promote sustainable and responsible business practices for a better world.

Helping local small businesses thrive by building a strong and memorable brand presence within the community. The services offered ranged from brand identity, logo package, marketing collateral, signage, and brand packages.

Managed both the Marketing and Industrial Design teams, allocating resources across the department strategically and efficiently to operate a lean and agile design team.Maintained a strong understanding of relevant automotive industry, consumer, and micro/macro trends by researching and participating in workshops, conferences, symposiums, etc.Managed and strengthened stakeholder engagement by working closely with senior level executives and cross-functional teams both internally and externally, facilitating all project related communication, and acting as a primary point of contact for any ad-hoc design requests.Actively involved in internal business development initiatives by supporting both sales and product teams with 
RFP’s/RFI’s, early engagement activities, identifying opportunity gaps, and delivering proposal decks through marketing research, concept development, product visualizations/renderings, and presentations.Managed social media channels by overseeing content creation and distribution of content via social channels.Lead the company’s brand strategy and overall image in the industry by ensuring brand consistency through products, services, and all other offerings.Notable Achievements:Led the execution of an enterprise-wide re-branding initiative, designed to better align with the company’s new goals for future-focused growth.Led the social media strategy to promote the ABC's brand presence on LinkedIn resulting in a follower increase of 146.67% from 30k to 74k followers.Inventor on six formalized design patents and several patent-pending ideas relating to areas of cargo management within the frunk, rear cargo, interior and exterior of vehicles.Played a key role in the design, development and manufacturing of 1 Million face shields for the Ontario Government during the peak of the COVID-19 pandemic.Lead the development of ABC's first ESG/CSR Report, and an active participant to the organizations ESG Committee.

Created and developed new value-added concepts and designs to meet future market trends and needs for automotive OEM’s and customers in order to place ABC in the forefront of innovation.Worked closely with sales, product teams, and advanced product development (R&D) to support new business opportunities that aligned with enterprise level goals.Conducted market research, benchmarking customer and competitor products as well as understanding the voice-of-the-customer (VOC) to better strategize 
and develop new products to pitch to clientele 
that were favourable to ABC unique process & material offerings.Developed and fostered relationships with internal and external clients (OEM’s), organizations, and Colleges/Universities.Manage and coordinate the annual ABC & Humber College Industrial Design competition, providing students mentorship through an 8 week program.

Successfully designed home and garden products for the Decorpro line.