Harmen Rockler Email & Phone Number

Amsterdam, North Holland, Netherlands

Annapolis, Md

• Designed print and interactive digital brochures for products and company services.• Website management — Created websites for new product launches; re-designed company website to match refreshed corporate visual identity; migrated content to new website. • Social media management — developed and implemented social media strategy; created content and advertisements tailored for each social media platform and targeted towards appropriate audience.• Analyzed website traffic, user… Show more • Designed print and interactive digital brochures for products and company services.• Website management — Created websites for new product launches; re-designed company website to match refreshed corporate visual identity; migrated content to new website. • Social media management — developed and implemented social media strategy; created content and advertisements tailored for each social media platform and targeted towards appropriate audience.• Analyzed website traffic, user behavior, social media ad/profile statistics, prepared monthly reports and applied findings to guide advertisement content, SEO and website design.• Wrote press releases about news, new products and services.• Prepared and followed a yearly budget for marketing, advertising and promotions.• Designed print advertisements for publication in major industry magazines.• Coordinated with journalists and industry media for interviews of staff and news distribution.• Grew and maintained email marketing list.• Shot, edited and published promotional videos for products and services.• Photographed new products and events for publication in company promotional materials, industry magazines and other media outlets.• Tradeshow planning & logistics — Designed layouts for displays at the U.S. Sailboat Show and Düsseldorf International Yacht Show; coordinated scheduling and equipment for displays; guided show visitors through products and services offered.• Performed market research — analyzed global brokerage yacht sales trends to optimize pricing strategy; assist sales team.• Designed and edited a quarterly magazine with company news and feature stories. • Edited and proofread design proposals and technical briefs.• Designed and compiled sales presentations for individual clients and businesses.• Maintained internal and external compliance with corporate identity guidelines.• Updated and maintained specifications and pricing sheets. Show less

Newton, Ma

• Edited and wrote articles to be posted on client blogs and other outlets. Wrote copy for client websites.• Identified keywords and phrases relevant to client products/services to help optimize websites.

Boston, Ma

2011-2013:• Coached a junior sailing team traveling throughout Massachusetts Bay.• Coordinated equipment and sailor travel, communicated with other area sailing centers.• Created video and text content for distribution on social media.• Designed merchandise for sale in retail store, created invitations and posters for events.2009-2010:• Developed and executed lesson plans to teach adults, children, and individuals needing special assistance. Taught material in… Show more 2011-2013:• Coached a junior sailing team traveling throughout Massachusetts Bay.• Coordinated equipment and sailor travel, communicated with other area sailing centers.• Created video and text content for distribution on social media.• Designed merchandise for sale in retail store, created invitations and posters for events.2009-2010:• Developed and executed lesson plans to teach adults, children, and individuals needing special assistance. Taught material in one-on-one and classroom settings.• Maintained on-the-water safety, testing sailing skills, signing out/in boats, answering questions from members. Show less

Syracuse, New York Area

Wrote in-print and online opinion columns focusing on U.S. politics and current events.

Master'S (Msc): Marketing Communication

Bachelor Of Arts (Ba): Political Science, Newspaper Journalism