Understanding marketing requirements from clients, conceptualizing and designing the BTL Campaigns / Event Programs in line with the marketing objectivesUtilizing market feedback by taking observation from the trade & consumer for formulating plans (both strategic as well as tactical) for promotion purpose. Administering the campaign/activity statistics and creating analysis from time to time to enhance effectiveness & efficiency.Conducting compliance & process audits on a timely basis to ensure a quality & process adherence.Responsible for achieving individual and group KPI's

Assisted the management in developing BTL activation capacity by getting briefs, conceptualizing, designing, pitching and closing activation programs.Helped developing activation execution capacity by assisting operations team in vendor development, costing/budgeting, setting work procedures/SOPs, logistic planning & monitoring

Prepared appropriate activation plans and handled the logistic planning, costing & budgeting.Coordinated with the Creative & Planning Team for mapping new concepts.Administered commercials and conducted negotiation with the vendor management team.Took part in creative & concept development on new client briefs

Mapped appropriate strategies and offered creative BTL/ Activation Brand Communication solutions for the brand within the brand framework.Cemented internal contacts with the creative, production, accounts and 360 disciplines of the agency as well as maintained external contacts with the vendors & suppliers.Managing commercials from estimation till final billing for the accounts I handledManaged the entire production & printing work of POS, POP, offset printing, brochures, leaflets, flex, banners, display stands, & other merchandise on behalf of the clients.Managed and prepared reports, analysis and reviews

Providing VAS assistance to the customers via brand shopsSelling VAS products to the customersManaging a team of 7 executives stationed at various brand shops on NH-1 and NH-10 belt Tie ups with government and private bodies for branding and carrying out activities to promote VASPlanning and executing promotional activites in the region to increase awareness and sales of VAS products