Coordinate with internal and external parties to ensure excellent execution of Above the Line & below the Line marketing initiatives. Take in charge of daily online and social media management and maintenance. Including pictures, articles and video, etc. Co-marketing: scouting and managing co-branded campaigns with business partners for joint promotion. Marketing material editing: translation global Marcom into Chinese,proofreading and copywriting product catalogue, leaflet, brochure, etc.  Maintaining good relations with media and influencers in order to optimize brand publicity. Prepare press release, media coverage report, analysis and product seeding.

Developing and managing production teams to meet objectives;Leading liaison work with partners on building network and facilitating program/project executionPlanning and organizing promotional eventsWriting proposals to plan and execute public relationship activitiesMaintaining media relationship and increase media exposure of events, especially having good relationship

Translation and editing articles mainly focused on Fashion Trend Analysis, review and so on.Experience in content selection and editing of the Chinese versionDeep knowledge of fashion reports and online articles such as celebrates blogs, famous forums, etc.