LAFW is unlike any other fashion event on the international calendar. California’s fashion industry offers a consumer edge, outselling every other market in the world. Industry insiders and influencers, including many celebrities, dictate the trends for years to come. It represents a fashion authority in the western United States by staying ahead of the curve; showcasing emerging international talent and trend-setting collections from established and well-respected designers. Over 40 emerging, established, and internationally renowned designers will take the stage October 6th - 11th to create a unique, innovative fashion experience. LAFW is anticipating an attendance of +20,000 guests with a social outreach of 5,000,000 people. www.lafw.net

Pop Your Shop is a One Stop Shop to create the ultimate Pop Up experience for your brand. We help build your Pop Up from A to Z, from conception to execution. We work with companies who want to launch a new product, create buzz around an existing product or looking for a new experiential platform to engage consumers. Our niche is to connect key influencers to brands, to maximize visibility in the marketplace. Pop Your Shop works with all types of companies, ranging from retail to beauty to tech and beyond. Let's Get Poppin' @PopYourShop

Managed the pre screening event for Warner Bros "Into the Storm" movie in 8 cities.Oversaw local vendors.Partnered with Defy Media

• Produced, organized, executed and oversaw 200 luxury events for high-end advertising magazine clients for 3 regions• Accountable for generating advertising leads, sponsorship opportunities, media partners and affiliate marketing partnerships that resulted in a 30% annual increase in overall sales.• Played a vital role in the successful launch of the Digital Platform for Angeleno Magazine that included event video coverage, brand exposure on the Modern Luxury website and social media properties • Responsible for event recap decks, all post-event coverage for publication and media & press kits with tight turnarounds • Managed event coordinators and social media teams

• Successfully targeted sales to vertical markets and referral-based clients through pitch meetings and personally identifying, qualifying, and closing all prospects • Executed event opening launch: Responsible for budgeting, forecasting, setting up vendor trade agreements, arranged all media outlets on red carpet, assembled product sampling and gifting for over 30 sponsors, set-up on-site activations for all brands• Head of all publicity: setting up social strategy for brand and creating brand identity meetings with corporate and individual investors and pitching of press packets • Assisted in generation of over $75,000 in sponsorship revenue and successfully secured 20 new sponsors within the vertical market (within a one month timeframe)• Increased exposure resulting in featured placement (5 new press pieces per month)

Implemented marketing plan for the magazine launch and website: generated high-end client lists, pitched innovative story ideas, and distribution of promotional literature to exclusive businesses within target market for maximum visibilityIn charge of overseeing Production Team for all editorial photo shoots: coordination of talent, scheduling photographers and makeup artists, securing venue, and art directionActed as a liaison between magazine and publicist in order to effectively promote publicationPitched and sold ad space generating $75,000 in advertising revenue Successful in setting 20-30 appointments per week with potential investors

In charge of supervising a promotional marketing team of fifty team members for national product launchesCreated national and regional marketing campaigns for client roster: guerilla and internet marketing , conduction of test focus groups to elicit the most successful strategies for brand awareness of new productsManaged client requests by working closely with Sales Operations, Research Department, and Planning DepartmentHandled all production procedures: client inquiries concerning ad rates production/material requirements, and space availability