Men’s & Women’s Backpacks, Bags, and Accessories

- Collaborate with VP of Design & Merchandising in developing seasonal concepts and color stories- Research and monitor the consumer and marketplace to identify opportunities to stayahead of the competition; maintain awareness of what is happening in the industry- Manage team to develop on-brand, trend-right product that drives equity andprofitability for the Neff and LRG brands.- Analyze current selling and consider when developing into future trends- Build diverse relationships, leading collaboration and partnerships within Design, andacross Sales, Marketing and Sourcing/Product Development- Develop the strategy and innovation to meet seasonal product assortment needs- Guide technical design packs communicating style, size, proportion, scale, and attentionto details, manage and drive fittings and product development- Oversee design and color updates; flat sketches, tech packs- Lead creation and presentation of content (merch pages, decks, mood boards, trim andfabric boards.)- Presents regularly to cross-functional partners at design check points- Ensure retailers needs are met with SMU, programs, and any required design- Ability to quickly and accurately communicate design vision through technical sketches- Collaborate with sales team to identify white space in market and go after opportunitythrough design expansion- Expand co-branded licensed accessories

- Launched and oversaw daily responsibilities for entire apparel division- Create seasonal design direction for entire line with clear end use objectives- Create merchandise plans for performance apparel releases based on sales reports and market trends- Constant monitoring of market competition to understand target costing- Manage in-house designers and developer- Searched, vetted, and created a dependable network of freelance designers for all categories- Direct and constant communication with Onnit trainers for potential product needs and feedback- Wear tested Onnit samples and inspirational samples for real world use- Work closely with CEO, Creative, Marketing and Tech teams- Oversee product and editorial photoshoots- Provided input for social media and email newsletters- Maintained communication with all manufacturers (domestic & overseas)

- Manage all SKUs throughout the entire development process- Daily communication with domestic and overseas factories- Served as point person for all product information within assigned categories- Created and managed line plans and development tracking sheets- Provide direction for Design from merchandising standpoint- Closely collaborated with Brand Manager, Design, Sales, and ownership to analyze trends, competition, and data in order to optimize line layout & product designs- Research competitive market to set target wholesale and retail pricing- Analyze business including bookings, product and color trends to optimize product line performance- Develop & maintain effective partnerships with cross-functional teams (e.g. design, production, sales, & ownership) to drive results- Manage product info for all seasonal product catalogs- Create, proof, and revise tech packs

Managed all design and development of the Active Brand from concept to finished product stages. Worked closely with Creative Director and Merchandising teams to bring the best product to market for the Active customer. Helped grow the Active brand into an industry standard for what is possible with a shop built brand.

- Assisted in all aspects of running the Brea and Orange stores- Merchandised the store to showcase new product or just to give old product new life- Worked with store manager to interview and hire sales team for Orange, CA location

Perform copper repipes, home repairs and remodels. Installed water lines, sewer lines, gas lines, water heaters, faucets and valves. Clean out sewer lines with snakes and pressure jetter, and performed sewer line detection.