Ensure effective strategy, efficient investment, lean practices, and accountability across the departments of Trailer Valet. Provide project and process development consulting to company executives to ensure goals and objectives are achieved within scope, time, and budget. Define the Marketing Department vision and strategy that enables intelligent and intentional decisions through precise analysis. Work closely with many teams, including product developers, researchers, marketing personnel and creative agencies/consultants to ensure the adherence to the company's brand and values in all communications, internal and external. Work with HR Director to foster a culture of learning and growth for all team members.

Led and managed all marketing and creative initiatives and teams for all current and upcoming in-house brands. End-to-end project management of all new product launches and campaigns. Built ongoing and go-to-market strategies while overseeing teams to ensure follow-through: creative, design, paid media, SEO, CRO, social media, copywriters, community managers, e-commerce specialists, video production teams, content creators. Assisted with all B2B and e-tailer marketing efforts, content and asset production (POS, Product Database, EDI, etc.). Managed company's full marketing budget and analyzed weekly, monthly, and quarterly reports to identify opportunities for growth, lean ops, and increasing overall ROI.Key Initiatives:- Led strategy, partnerships, and management of the Move Forward series launch- Led marketing initiatives that grew D2C Sales by 75% YoY in 2021- Brought Certified Refurbished Program to consumers on Trailer Valet website - Implementation of company-wide Project Management system- Led the launch of EcoDrive partnership, part of Trailer Valet's sustainability efforts- Led (2) full website redesign projects- Various product and brand launchesTrailer Valet products can be found in both domestic and international markets, and on major retail sites such as Costco, Home Depot, Lowe's, Bass Pro Shops/Cabela's, Camping World, etrailer.com, Tractor Supply, and Acme Tools.

Supertech S. Corp builds disruptive brands, products, and engineers solutions for the most difficult problems in the outdoor recreational space while remaining focused on inspiring adventure and reducing our carbon footprint.

Led a team of brand ambassadors on a 2+ month tour stopping at schools across the country speaking to students about Roadtrip Nation and career exploration.Roadtrip Nation creates and distributes best-in-class career exploration content, products, and experiences to help individuals pursue fulfilling careers based on what’s important to them. We’re one part media company, one part career education platform, and one hundred percent mission-driven.

Shift Ventures builds world-class brands in opportunistic consumer product categories created by macroeconomic trends and technological innovation.