Founded on our passion for data to inform decisions and provide meaningful insights and action plansOverall responsibility for business development, operational leadership, and team managementOngoing refinement and optimization of offerings to best serve our clients’ marketing, product, operational, and financial data needs

Lead expansion of services in US market, establishing operational processes, managing P&L, and building team.

Global People Operations leadership through mergers and acquisitions Oversight of complete employee lifecycle: employee branding (EVP creation), talent acquisition, learning & development, employee retention, performance management, and employee advocacy programsCreation of new global models for L&D, talent matrix, and employee benefitsEmployee communications and leadership development programs to improve eSAT

Leadership of US operations, managing growth strategies, financial performance, systems and operations improvements, and creation of business and talent strategiesSuccesses included revenue growth by 40%, expansion of digital marketing offerings, and development of new talent across an expanding regionDirect involvement in day-to-day performance across creative, sales, project management, client engagement, and global business operationsMonthly and quarterly performance updates against business goals, setting standards for executive communications

Streamlined workflow processes, standardizing across teams and regions for efficiency gains, and improved confidence and employee performanceLeadership and growth strategies for creative and project management functionsLed initiative for technology selection and system migration to optimize creative production and project management cycles

Stabilized and grew critical marketing and data operations offering, increasing overall business performance, as well as team satisfactionStrategic business development to support growth of organization, leveraging team strengths and steering towards growth marketing and analytics areasCreation of measurement methodologies to demonstrate ROI of marketing and branding activities including media campaigns, web site development, and event planning

Contributed to 25% revenue growth. Primary liaison with clients to evangelize the benefits of integrating data into creative, marketing, and brand activitiesCreated and delivered performance marketing strategies and digital analytics solutions, ensuring integration of emerging technologies to demonstrate campaign successesIncreased data process efficiencies by up to 70% across key engagements, launching new ETL solutions. Coordinated team of analysts and engineers to deploy data operations and dashboard automation solutions for marketing performance insightsDeveloped and evangelized knowledgebase to transform a complex and scattered digital ecosystem into consumable results-oriented stories and dashboardsAdditional roles at POSSIBLE:Director, Marketing Sciences (Jun 2014-Jan 2016)Sr Manager, Marketing Sciences (Apr 2013-Jun 2014)

Leading the transformation to a data-driven organization. Influential manager of business intelligence and analytics team, providing strategic direction and tactical delivery of insights and data solutions for improved ROI for sales, content, operational, and marketing efforts.Additional roles at The Seattle Times:Audience Development and Data Insights (2004-2008)Project Management and Executive Support (1999-2004)