Harmony Davis Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Lead monetizing Amazon's owned and operated streaming video publishers (Prime Video, Freevee, FireTV channels, etc.) through advertising. I built and lead a product, engineering, and business focused organization (>70 people) with responsibilities spanning backend ad-serving infrastructure, new advertising product innovation, publisher business management and revenue optimization, for O&O video services.𝐒𝐤𝐢𝐥𝐥𝐬: Engineering Management, Innovation, Change Management, Team Building, Revenue Optimization, Advertising Technology

Seattle, Wa, Us

First “Advertising” leader hired on the Freevee team. Established all aspects of Freevee’s ad-business including: creating ad-based royalty models for content partners; defined ad serving specifications and policies for device distribution; developed a portfolio of premium ad products to increase CPMs and revenue per hour; established business reporting metrics; worked across content acquisition and Sales teams to develop tentpole advertising opportunities; and drove the development of core supply side technical infrastructure to support Amazon’s 1P Publisher business. Established 3-year strategy and business opportunity plan to justify team funding; helped scale team up to 80 people across product, engineering, analytics, science; grew advertising revenue by 1150% .𝐒𝐤𝐢𝐥𝐥𝐬: Go-to-Market Strategy and Tactics, General Management, Startups, Sales Strategy, Yield Management, Cost-Benefit Analyses

Seattle, Wa, Us

Lead the development of a new styling service to curate personalized fashion recommends for participating customers. This included establishing a net-new Machine Learning training infrastructure informed by customer preferences (e.g. style survey), purchase history, and human-in-the-loops stylists. Established a blended monetization model including subscription fees and item purchases.𝐒𝐤𝐢𝐥𝐥𝐬: Go-to-Market Strategy, Business Strategy, Machine Learning Development, Data Analysis, Operations Management, Organizational Design, Customer Service Strategy and Policy

Created and launched a business travel lodging concept. Secured seed funding from Madrona Venture Group, established sales channels, brand, marketing, in-room guest experience and amenities, hiring housekeeping and guest experience staff. Achieved profitability in ~7 months. Acted as CEO/GM until hiring an executive management team to take over the business and scale it through the next stage of growth.𝐒𝐤𝐢𝐥𝐥𝐬: Startups, Venture Funding, General Management, Variable Headcount Management, P&L Management, Sales Channel Strategy and Development, B2B Sales, Consumer Sales, Real Estate Management

Seattle, Wa, Us

Invented and launched a cross-category subscription marketplace including: wrote the business & product strategy plan; advocated for funding across Digital and Marketplace leaders at Amazon; pitched to Jeff Bezos; defined the organizational vision; grew the team from 1 to 75 people across multiple functions; collaborated with 25+ cross-functional and dependent teams; pitched to and negotiated with external suppliers; and led/managed the product development team.𝐒𝐤𝐢𝐥𝐥𝐬: New Business Development, Growth Hacking, User Design and UX Research, Pricing Strategy, Payment Management, Subscription Dunning Management, Retention Strategy and Tactics, Organizational Design and Implementation, Buy versus Build Tech Assessments

Seattle, Wa, Us

Designed and lead development for a new technology platform that enabled the sale of software & game subscriptions. Led product, marketing, pricing, and business analysis for $100M digital software business.𝐒𝐤𝐢𝐥𝐥𝐬: P&L Management, Vendor Management, Site Merchandising, Retail Marketing, Promotions Management, Payment Management, Pricing Strategy, Competitive Price Matching, Discounting Strategy, Market Segment Share Growth

Signed SUBWAY® as brand sponsor for a web series that premiered at SXSW and Tribeca Cinemas, and aired on MyDamnChannel and IFC.com. Managed client interaction and led coordination across business, film, and tech production teams. Extended program to include the ITP (Interactive Telecommunications Program) graduate program at NYU.ProMotion Pictures is a graduate-student run production company that creates branded films and content for sponsoring companies.

Stamford, Ct, Us

Managed all facets of global brand planning for Westin Hotels & Resorts including brand strategy, identity, advertising, product development, guest experience, loyalty programming, program pilots, branded entertainment integrations, media partnerships, and social media strategy. Led strategic marketing efforts for the Starwood Spa Collection in North America.

New York, Ny, Us

Managed a global rebranding campaign for Hellmann’s (Best Foods), including customer and market research, and print and television advertising campaigns. Managed advertising effort for new products for the Hellmann’s and Wish-Bone brands.𝐒𝐤𝐢𝐥𝐥𝐬: TV Commercial Development, Production Budget Management, Brand Strategy, Consumer Research, Focus Groups, Creative Asset Development, Creative Team Management

New York, Ny, Us

Assisted in research, coordination, and production for news coverage of the 2004 Presidential Primaries, RNC, DNC, and General Election.

Bachelor Of Arts (Ba), Political Science

Master Of Business Administration (Mba), International Business, Media & Technology