Harmony Faust Email and Phone Number
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Empowered people empower outcomes. As a leader, I drive business results by setting and communicating challenging but attainable goals and inspiring teams to achieve them through strategic thinking, creative problem-solving, and skilled execution. My proudest accomplishment as an executive is building a team and leading them to transform marketing into an essential strategic function that harnesses the power of data to drive sustainable growth, maximize profit and expand market share. I operate with a guiding principle that effective marketers are led by strategy, informed by data, inspired by creativity, fueled by technology, and driven by results.STRENGTHSLEADERSHIP: Mentorship & Coaching | Change Management | Culture Development | Team Building & Motivation | Recruiting & Retention | Cross-functional Collaboration | Budget and P&L Management | Public SpeakingMARKETING: Integrated Marketing Communications | Brand Strategy | Demand Generation | Go-to-Market Strategy | Marketing Automation | Digital Marketing | Communications & PR | Market & Voice-of-Customer Research | Product Marketing | Marketing Operations & Technology | Marketing Analytics | Agency Management | Content Strategy | Tradeshows & EventsINDUSTRY EXPERIENCEInformation Publishing | Education | Publishing | SaaS | B2B Marketing | Higher Education | Early Childhood Education | K12 | Libraries RECOGNITION 2020 Top 100 Under 50 Executive Leader, Diversity MBA Magazine (August 2020)Recognition represents outstanding achievements in community, leadership and education. Crain’s 40 Under 40 Honoree (Class of 2017), Crain’s Detroit BusinessNominated by an employee for my leadership and library advocacy efforts and selected by Crain's editorial staff who award honors based on nominees’ career accomplishments, impact in their field and contributions to their community.
Ithaka
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Vp, MarketingIthaka Oct 2021 - PresentNew York, Ny, UsCollaborate with the senior leadership team and across the organization in support of ITHAKA's central mission: improving access to knowledge and education for people around the world. As the leader of the marketing team, transform marketing strategies and philosophy, drive the strategic plan for all ITHAKA marketing, and communicate ITHAKA’s personality and the stories associated with all of its brands with passion, clarity, and integrity, both internally and externally.
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Vp Of Marketing And Communications (Gale)Cengage Jan 2016 - Oct 2021Core member of the executive team guiding overall company strategy and operations across all sales channels and segments (higher education, K12, public libraries), and mentoring cross-functional leaders through the development of long-term strategic plans and day-to-day execution from concept to market.Led transformation of marketing organization into a best-in-class organization skilled at translating business goals, program data, and market insights into programs that build a strong brand and generate demand. Built and developed new marketing team that consistently increases performance against defined KPIs. Developed and executed a multi-year roadmap to refresh the Gale brand which entailed establishing Gale's first-ever brand architecture and a product user interface redesign of unprecedented scale; launching the We Empower campaign globally.Introduced demand generation to the Gale marketing organization (now in year three). Envisioned the organizational structure, recruited the talent, oversaw the integration of web, marketing automation, and CRM platforms necessary for marketers to execute measurable campaigns that attract, engage, nurture, and convert leads. Drive rebuild of global gale.com website, including developing a back-end CMS and integrating with other key business systems; user interface design; testing and development; content creation; and conversion optimization.According to a company-wide 2019 employee engagement survey, 95% of marketers on my team said they perceive meaning, impact, and connection with work, would recommend working at the company, and are satisfied overall. -
Senior Marketing Director, GaleCengage Apr 2015 - Jan 2016Provided strategic leadership to product marketing managers across the Academic, K12 and Public library segments. Oversaw creation of a new brand position for Gale in all markets through process of stakeholder interviews, customer engagement, communications review, competitive audit, and market research, bringing a refreshed and differentiated narrative to the evolving library space and differentiating Gale in highly competitive channels. Developed or directed the strategic execution of integrated marketing campaigns to promote the Gale portfolio of products.
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Marketing DirectorCengage Jul 2013 - Mar 2015Created go-to-market strategy for two first-of-their-kind products: Career Online High School, and Analytics On Demand. On a core team of three that launched Career Online High School, which included building from scratch a student recruitment program/product for libraries that helps Gale move outside of the traditional reference budget into education and workforce development. To date, libraries have graduated nearly 3,000 adults nationwide.Conceptualized and brought to market the award-winning Persona campaign, which transcended its original scope as a marketing promotion to become the core of the sales strategy for the public library market.Led the creation of the Research Matters campaign to promote eBooks via print, online, and email advertisements, as well as the launch of a fully renovated website for public library customers. The content-rich website presented a comprehensive value story for GVRL eBooks and led to YOY public GVRL homepage increases of 1,688% in total traffic, 1,574% in unique visits, and 3% visitor-to-lead conversion rate.
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Manager, Digital Marketing StrategyLearning Care Group Feb 2013 - Jul 2013Novi, Mi, UsManage online presence for all company web properties including corporate site, five brand websites, and nearly 1,000 landing pages and microsites. Oversee all digital marketing efforts including content strategy, email marketing, online advertising and promotions, social media, and search marketing strategies such as SEO, pay-per-click, link building and more. Supervision of SEO/PPC Specialist and responsibility for day-to-day management of interactive web and search marketing agency partners, projects and processes. Develop or co-create business cases for new programs and facilitate the implementation of strategic initiatives including transition of websites to responsive-adaptive design, automated lead nurturing programs and more. -
Online Marketing ManagerLearning Care Group Dec 2010 - Nov 2012Novi, Mi, UsStrategic management of inbound marketing efforts for corporate, brand and individual school websites. Collaboration with agency partner to develop, execute and evaluate search engine optimization, search marketing (SEO/SEM) and social media initiatives designed to drive traffic, engage audiences and improve lead conversion online.
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Market StrategistCengage Learning Mar 2010 - Dec 2010Responsible for conceptualizing, executing and measuring targeted go-to-market strategies to support revenue targets and key initiatives in the K-12 school market. Translate keen understanding of market dynamics and trends into effective sales promotions and marketing programs. Provide strategic marketing leadership to K-12 sales, product management and marketing organizations to build company and product brands through integrated communication efforts.
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Marketing Programs ManagerCengage Learning Jun 2008 - Mar 2010Develop creative messaging strategy, manage execution of tactical marketing plans and initiate public relations activities for new and existing general reference products across public, academic, school and special library markets. Determine best metrics and tools for ongoing evaluation and improvement of programs to inform stakeholders in Market Strategy and Product Management as well as future tactical decisions. Lead integration of social media channels into traditional marketing mix and facilitate cross-functional adoption of corporate community engagement strategy. Project management of programs from creative brief submission through completion and budget management.
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Manager, Marketing And CommunicationsNational Archive Publishing Company Feb 2008 - Jun 2008Livonia, Mi, UsDevelop and execute marketing plan designed to support top-line revenue goals for library and higher education custom publishing products. Generate creative concept and write copy for successful print collateral, Web-based media, and email campaigns. Manage public relations, promotions, and national tradeshow program. Budget creation and management at department and project levels. Supervision of graphic design artists, tradeshow coordinator, and literature fulfillment. -
Marketing CoordinatorNational Archive Publishing Company Oct 2005 - Feb 2008Livonia, Mi, UsSupport development and execution of strategic marketing campaigns and sales tools to drive revenue, aid retention, and support tactical sales goals. Create print and Web–based media from concept to copywriting, proofreading, editing, design and layout for brochures, eMarketing, press releases, online content, tradeshow properties, and more. Generate custom sales tools to support product development and company acquisition. Conduct market research and competitor analysis. Coordinate national tradeshow program and promotions. Work collaboratively with other departments to manage product Websites and department intranets.
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Communications Coordinator, XaneduProquest Information And Learning Feb 2001 - Oct 2005Ann Arbor, Mi, UsAid sales in acquisition, retention, and expansion through strategic marketing campaigns. Assist marketing in development of product promotions and collateral, sales tools, and product Websites. -
Promotions InternMetro Times 2003 - 2004Detroit, Michigan, UsSupported media relations and event promotions. Attended company sponsored events throughout Southeast Michigan to increase public awareness and readership. -
Account Coordinator (Intern)Loviogeorgeinc. May 1999 - Sep 1999Assisted with media relations and event coordination. Created press kits and other promotional marketing materials.
Harmony Faust Skills
Harmony Faust Education Details
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Eastern Michigan UniversityWeb And Direct Marketing -
Eastern Michigan UniversityCommunications And Marketing
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Mercy High School Farmington HillsHigh School
Frequently Asked Questions about Harmony Faust
What company does Harmony Faust work for?
Harmony Faust works for Ithaka
What is Harmony Faust's role at the current company?
Harmony Faust's current role is Mission-Led Marketing Executive and Change Agent with a People-focused Approach to Creating Impact.
What is Harmony Faust's email address?
Harmony Faust's email address is ha****@****ail.com
What schools did Harmony Faust attend?
Harmony Faust attended Eastern Michigan University, Eastern Michigan University, Mercy High School Farmington Hills.
What skills is Harmony Faust known for?
Harmony Faust has skills like Digital Marketing, Integrated Marketing, Marketing Strategy, Email Marketing, Promotions, Marketing Communications, Copywriting, Public Relations, Google Analytics, Competitive Analysis, Market Analysis, Social Media Marketing.
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