Harmony Johnson Email & Phone Number

Charlotte, Nc, Us

Davidson, North Carolina, Us

Develop, implement and manage SEO/SEM strategy for Trane Technologies Americas brands, with a special focus on Trane Commercial HVAC and Thermo King

Davidson, North Carolina, Us

Davidson, North Carolina, Us

• Developed and executed global demand generation programs for five Industrial Flow brands within the PST business unit: ARO, Albin Pump, MP Pumps, Oberdorfer and Tuthill• Oversaw public facing web-presence for all Industrial Flow brands in 6 languages, including content authoring, SEO and UX optimization for lead conversion• Managed global PPC and social media campaigns, with emphasis on lead generation; leveraged $250K annual advertising budget to drive $2M in marketing revenue• Provided ongoing coaching and support for global channel marketing team on digital marketing best practices, including SEO, Google Ads, social media and email marketing

• Assisted non-profit, small business and corporate clients with email marketing, website management, search engine optimization, content strategy and brand management• Analyzed data and trends related to website visitation and email engagement to create effective demand generation campaigns, increase sales and improve customer engagement• Used analytics to recommend updates/changes related to content or software in order to improve conversions, performance and user experience across digital marketing channels

Charlotte, Nc, Us

• Developed, implemented and optimized marketing strategy for five facilities (Discovery Place Science, Discovery Place Kids-Huntersville, Discovery Place Kids-Rockingham, Discovery Place Nature and Discovery Place Education Studio) across digital channels, including websites, email communications and digital ad campaigns• Planned, posted and optimized content for all Discovery Place websites and microsites, including landing pages, event listings and blog posts; served as subject matter expert on content management systems (CMS)• Used customer insights derived from research and analytics to drive brand awareness, increase lead generation and improve conversion rates through multiple touch-points• Tracked and reported on key performance indicators (KPIs) for each website; implemented changes to content, design and usability (UX) to increase traffic and conversions• Implemented a combination of tactics to drive quality paid, referral and organic traffic to Discovery Place websites, including content strategy, link building, metadata sculpting, site speed optimization, keyword optimization, social media strategy and more• Managed PPC and SEM campaigns, both hands-on and through third-party vendors; maximized budgets of up to $10K/month• Planned and executed all email campaigns; developed and implemented tactics to grow subscriber lists and improve engagement, including audience segmentation, A/B testing and automation, resulting in 213% increase in email subscribers and open rates well above industry average• Managed 2016 website redesign and content migration process, featuring new CMS, corporate rebranding and improved UX for five facilities, yielding a 14% increase in web traffic and doubling online ticket sales

• Developed integrated marketing materials and sales tools, including online and radio advertising, print materials and signage; oversaw creative process and distribution; negotiated contracts and vendor relationships• Collaborated with cross-functional teams to identify sales opportunities, establish partnerships, create customer profiles and develop targeting tactics• Developed and executed social media strategy to increase brand awareness, site traffic and community growth utilizing Facebook, Twitter, YouTube, Vimeo and more; followers and interactions increased an average of 20% every six months• Led a complete rebranding process including creation of new logo suite and visual identity system to transform Kanuga from a house of brands to a branded house• Coordinated and implemented a complex website redesign that featured new corporate branding, online registration system, online store and first-ever online staff application process; supported the migration of more than 100 landing pages to a new server and CMS; efforts yielded a 40% increase in web traffic and cut the bounce rate by more than 50%• Trained managers for print and TV interviews with regional and national media; developed and implemented a crisis communications plan• Worked with in-house and freelance designers to develop creative that upheld branding standards• Managed $230K annual budget and supervised 1-3 direct reports

• Developed content for, edited and maintained company website using HTML, CSS and Dreamweaver• Initiated email marketing campaigns using self-designed HTML templates and developed strategies to grow subscriber lists; consistently beat industry averages on open rates and click-through rates• Collaborated with cross-functional teams to establish and execute integrated marketing strategies for conferences, camps and guest periods• Created concepts and wrote content for a wide variety of print and online promotional materials, including newsletters, press releases, ads, brochures and fund-raising appeals• Oversaw each project from graphic design to printing and fulfillment, ensuring consistent branding• Curated, organized and managed all digital assets; collaborated with IT to create a digital asset platform accessible to all departments• Implemented summer photography internship, including recruitment, hiring, training and evaluation• Shot promotional and special event photography as needed

• Reported, wrote and edited stories about crime and government for daily New York Times-owned newspaper with a circulation of 20,000; shot photos for some spot news and feature stories• Bolstered professional relationships between the newspaper and law enforcement, court officials and emergency response personnel in three counties

Chapel Hill, North Carolina, Us

Reported, wrote and edited stories about arts, features and university news for the most widely read college daily in the United States

Wrote unsigned daily editorials and a column for Florida's largest daily newspaper