Manages 15+ partners and contractors, manages all business processes and needs, directs or executes on any and all largely B2C & e-commerce client needs including focus on data-driven and strategic email and SMS marketing, (Klaviyo Product & SMS-certified,) custom campaigns & automated flows, compliance, CAN-SPAM, GDPR, CASL, CRM management and list segmentation, analysis, and strategic usage, copywriting for email, web, SMS, blog, social media strategy & ongoing management, custom social media content creation, brand photography, and overall content marketing strategy & execution.Integrated use of diverse software- Klaviyo, Constant Contact, Shopify, Hubspot, Mailchimp, Buffer, Adobe Suite, Canva, Loomly, Notion, Trello, Marketo, Salesforce, RICS, varied CRMs, and more.

Designed, managed, and executed all marketing strategy including email, website, content marketing, copy editing, social media, brand definition, graphic design, newsletter, and more. Designed, managed, promoted, and executed all events including 4-6 monthly roundtables, technology mixers, special events with UCSD, and more. Created and assisting in the creation of mission statement, brand statements, and overall brand positioning. Managed marketing interns. Integrated use of Salesforce, Wordpress, Campaign Monitor, Buffer, LinkedIn, Twitter, and Facebook.

Developed an email list, designed, launched, and executed a weekly newsletter, styled, photographed, and edited product shoots for web, social media, and online stockists including Forever 21, edited and produced copy for website, social media, email, and product labels, scheduled, coordinated and led large-scale systems projects including shipments to national retailers. Integrated use of Trello, MailChimp, Squarespace, Endicia, Adobe Suite, and Microsoft Office.

Created and executed large-scale, multi-department event marketing plans, created, implemented, evaluated, and led direct marketing campaigns, curated blog content and copy for multiple company websites, created, wrote, and planned long-term social media campaigns along with other online communications, wrote copy and assisted in design elements for email, website, and physical mail campaigns, produced technical writing for various financial products. Integrated use of Wordpress, Marketo, and Adobe Suite.

Created and executed large-scale, multi-department event marketing plans, created, implemented, evaluated, and led direct marketing campaigns, curated blog content and copy for multiple company websites, created, wrote, and planned long-term social media campaigns along with other online communications, wrote copy and assisted in design elements for email, website, and physical mail campaigns, produced technical writing for various financial products. Integrated use of Wordpress, Marketo, and Adobe Suite.

Developed & executed social media strategy and content production, created collaborative, effective marketing plans for Twitter, Facebook, Snapchat, and Instagram, trained new members on content production and social media strategy.

Assisted in social media strategy, event strategy, organized neighborhood events and promotion, managed customer relationships, promoted the Aveda Brand while making consultative sales, organized scheduling.

Planned and executed University of Iowa’s Homecoming Parade for 30K+ attendees, developed and executed all event marketing and branding plans, assisted in execution of 16 other Homecoming events, provided training and management for new members.

Coordinated and screened all event participation by the 47 FSL organizations, held weekly meetings with all 47 representatives, assisted in planning and marketing of all events, solved conflicts and dictated timelines, assisted in execution of 13 other Homecoming events.

Assisted in planning, marketing, and executing monthly and weekly events, assisted in B2C events and sales, created customer and employee outreach programming, built and maintained customer and consultant relationships.