Heather Armstrong Email & Phone Number

Morgantown, Wv, Us

Fairmont, West Virginia, United States

-Led nationwide constituent engagement strategies and annual fundraising campaigns for signature events. Provided ongoing consulting support to regional and local leadership to drive revenue and donor acquisition. -Created innovative points based loyalty incentive program for largest peer to peer fundraising program in the world which drove revenue and increased volunteer retention and constituent satisfaction.-Managed vendor relationships through continuous improvement sessions, bi-annual business reviews based on customer feedback surveys, program performance analysis, ensured SLA’s were being met in addition to weekly check-in calls to manage day-to-day issues as they arose. -Directed brand and marketing initiatives through direct response, print and promotional programs, social channels and eCommerce. Utilized customer insights, KPI’s, and market research as well as regular study of analytics to ensure high ROI and efficacy of each program.-Project managed national programs from inception to launch across the enterprise, employing cross functional teams including finance and budget management, IT resources, data, vendor integration, creative services and marketing. -Slashed expenses for nationwide T-shirt program seeking out new partnerships, negotiating prices and employing enhanced technology to streamline processes.-Set strategic direction for annual fundraising and retention campaigns. Led cross functional team of internal and external stakeholders to collaboratively execute and deliver on business goals, resulting in increased revenue of $1.3M in 2018 and nearly $400K over the same time period the previous year.

Morgantown, West Virginia, United States

-Managed, trained and coached team of seven community development managers. -Led community engagement strategy and execution for assigned geographical area including stewardship of key volunteers and donors and recruitment of new volunteers and community partners.-Budgetary manager, responsible for forecasting and maintaining high level ROI for all revenue targets.-Executed 29 community fundraising events annually, raising $2.1M.-Expanded corporate partnerships to multiple events and increased sponsor revenue by 15%.

Morgantown, West Virginia, United States

-Led strategy to expand community engagement in underserved/underpenetrated metro markets by researching, cultivating and managing new relationships for long term growth opportunities. These efforts led to six new events, generating over $200K in new revenue and sustained community presence in subsequent years.-Strategy lead for divisionwide youth engagement program, including resource development and training for staff and volunteers, supervision of youth program manager, formation of volunteer leadership team and mentoring program for VIP collegiate events. Collegiate program consisted of 74 events across seven states, raising $4.2M. -Developed engagement and recruitment strategies and tactics for national corporate team program, identifying new opportunities and growing existing relationships. Increased overall revenue from Walmart grant program by 10% divisionwide.

Morgantown, West Virginia

Morgantown, West Virginia

Morgantown, West Virginia