Business Development, Fundraising,Investor Relations, Gamified Research, Mergers & Acquisitions, Team Leadership

• Develop and execute comprehensive brand building strategies for Aviom India Housing Finance, focusing on creating and consolidating its strong brand identity and positioning in the market.• Drive integrated communications campaigns to promote Aviom's offerings across diverse categories including rural & semi urban finance, affordable housing for women, financial inclusion, women empowerment, sanitation, and hygiene.• Lead initiatives to create positive financial and social impact within the housing finance sector through innovative branding and communication strategies.• Utilize relevant events, conferences, programs, and forums to enhance brand visibility, especially within the banking and financial services sector.• Facilitate networking with identified domestic and global investor communities to align with the company's strategic objectives. Integrated Media planning -Local, Regional, National and International.• Collaborate with internal teams to ensure brand consistency and alignment with business goals.

• The Times of India Group -Delhi NCR________________________________________Growth PathDeputy Chief Manager - Consumer Soft (FMCG)Chief Manager - Team Head FMCG , & PSU -Energy & OilDeputy General Manager – Branch Head, Gurgaon General Manager –FMCG , BFSI, Business Solutions and Technology ~ Notable Attainments ~Received Chairman's Award For Excellence in 2019 Regional Vertical Head -North for Banking and Finance and FMCG . Achieved Annual Revenue Targets for four consecutive years in the role between 2016-2019. Expanded and created new categories in BFSI to lead to quantum growth in print and non print segments.Led the first ever IP of Times Group on Litfest with sponsorship association with DS Group for 5 yearsReceived Chairman’s Awards for Excellence in 2010. Established profitable partnerships with Glaxo Smithkline, Reckitt Benckiser, Nestle, Pepsi, Bata, Coke, Lacoste in the Print Media Space through Innovative & Market Expansion Initiatives leading to incremental revenue of INR 15 crore.Received Another Chairman’s Award for Excellence in 2008 for execution and leadership of Petrotech Ground Level Activation with ONGC in association with TOI which generated revenue of INR 2 crore. Led the team for a TOI partnership with Nestle for their Start Healthy Stay Healthy brand campaign integration to generate an incremental revenue of 7 crores, Tetrapak 5 crores , Dabur 3 crores, Amway 2 crores , Bacardi 2 crores.Driving Brand Capital FMCG deals through Response- Radikal , Himalaya, Dalmia Continental, Faces Cosmetics, Kwality (cumulatively 100 crores+). Leading the teams in successful execution of these deals through the years. Also worked very closely with the Brand Capital team for conversion of these clients into a Brand Capital client.

 Successfully promoted organization’s online service offerings for Medical Sector’s consumption across UK.  Increased the revenue heads by adding new partners/users consuming the services of Essential Media in the Health segment with particular reference to National Health Service (NHS).

 Created awareness about internet as an effective medium and launched aggressive promotional plans to achieve considerable success in Eastern India. Instrumental in launching internet as a marketing medium and establishing it as a profitable and expandable vehicle of brand promotion within the industry.  Developed a unique web based advertising solution for an online art portal driving traffic of art lovers globally to the site and generating sales linked revenue model; achieved an increase of 300% in the revenue. Effectively expanded and consolidated new markets in Bihar & Jharkhand. Acquired prominent clients for Display Advertising like the Indian Railways and Dr. Zakir Hussain Institute. Achieved unique tie up with the World Health Organization (WHO) both towards enhancing the brand image of TOI publication in Patna and enhancing the scope of revenue channel; received appreciation for the initiatives taken in the journal of WHO.

 Managed and supervised ground level activation of clients with an integrated marketing communications approach in semi-urban and rural markets; enhanced product visibility, sales and brand loyalty in the markets of West Bengal, Bihar, Jharkhand and Assam. Achieved unique success with prominent FMCG companies like Baidyanath in the region