Harold De Vries's Location
Eemnes, Utrecht, Netherlands, Netherlands
Harold De Vries's Contact Details
Harold De Vries work email
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Harold De Vries personal email
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About Harold De Vries
I am a “Superhero, because I’m fighting computer baddies.” That’s me according to my kids.With hackurity.io, I have made it my mission to fight cybercrime and prevent cyber criminals from succeeding and make the internet safer for our customers, but ultimately future generations.I’m incredibly passionate about building and scaling hackurity.io, because I strongly believe our cybersecurity and attack simulation solutions help protect businesses from cyberattacks. With that, our solutions prevent cyber criminals succeeding.We believe we can make “being connected” for businesses safe again and help them protect their Intellectual Property (IP) and data. That’s why we focus on preventative solutions that work 24/7/365. Cyber criminals don't work office hours, so your cybersecurity must work 24/7.Hackurity is a business that’s redefining cybersecurity through our innovative, automated and powerful cybersecurity solutions. Taking a unique outside in approach, our solutions are designed to replicate real hacker attacks to find and fix vulnerabilities before hackers do. Focused on prevention, we reduce the chance of a successful cyber attack on any business by up to 95%Founded in 2021, hackurity.io has the dream and mission to make being connected to the internet safer for all businesses and ultimately for our next generations. Headquartered in The Netherlands, hackurity.io offers its world class cybersecurity solutions to businesses around the world.As passionate business leader, I am highly demanding to myself and continuously focus on improving myself personally and professionally. This allowed me to build high performance teams and drive business growth for hackurity.io and previous employers.Previously, I held Senior Marketing & Sales Leadership roles within global leading technology businesses. I have always focused on driving business growth through:- Unlocking new geographical markets- New product development & launch- Building and expanding sales & distribution channels- Demand generation initiatives- Increasing share of wallet of existing customers- Optimising pricing & margins
Harold De Vries Work Experience Details
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Chief Commercial OfficerHackurity.IoEemnes, Ut, Nl -
Chief Commercial Officer (Cco) & Co-FounderHackurity.Io Apr 2024 - PresentRotterdam, NlAs Chief Commercial Officer (CCO) I take responsibility for overseeing and managing all commercial aspects of the Hackurity's operations with driving revenue generation, business growth, and profitability as my main focus.Strategy developmentDeveloping and executing the hackurity's commercial strategy., including identifying market opportunities, defining target markets, and creating plans to maximise revenue and market share.Sales and marketing managementOverall management of the Sales & Marketing functions, including developing sales and marketing plans, setting targets and objectives, monitoring performance, and implementing effective sales and marketing strategies.Business developmentLeading business development initiatives, seeking new partnerships, collaborations, and opportunities for growth. Identifying potential markets, evaluate expansion options, and negotiate strategic alliances or acquisitions to drive business growth.Customer relationship managementFocusing on building and maintaining strong relationships with customers. Working closely with the sales team to ensure customer satisfaction, resolve issues, and identify opportunities for cross-selling or upselling.Pricing and revenue managementOverseeing pricing strategies, ensuring optimal pricing to maximise revenue and maintain competitiveness in the market. Analysing market trends, conduct pricing research, and monitor pricing effectiveness.Market intelligenceMonitoring industry trends, competitive landscape, and market dynamics to identify emerging opportunities and potential threats. Gathering market intelligence, conduct market research, and use data-driven insights to make informed decisions.Cross-functional collaborationCollaborating with various departments including finance, operations, and product development, to align commercial objectives with overall business goals. Foster cross-functional teamwork and communication to drive success
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Chief Marketing Officer & Co-FounderHackurity.Io Feb 2022 - May 2024Rotterdam, NlFounded in 2021, hackurity.io has the dream and mission to make being connected to the internet safer for all businesses and ultimately for our next generations. It develops the world’s leading preventative cyber security solutions. Taking a unique outside in approach, our solutions are designed to replicate real hacker attacks to find and fix vulnerabilities before hackers do. Focused on prevention, we reduce the chance of a successful cyber attack on any business by up to 95%. Headquartered in The Netherlands, hackurity.io offers its world class cyber security solutions to businesses around the world.As co-founder and Chief Marketing Officer at hackurity.io I take responsibility to drive growth for the business across the EU. From hands on building the essential Marketing tools, assets and collateral to managing our CRM and lead generation.As CMO, I am responsible for the go to market and commercial strategy. The goal is to grow exponentially through the right capital allocation within the business and building a strong teams within Sales and Marketing. Our mission is to help businesses operate as safely as they can within the cloud.As business leader, I strive to build an organisation based on trust, honesty, integrity, teamwork and continuous improvement. Nobody can be greater than the team or business. We're in it together and if we succeed, we succeed together. We invest in ourselves and our team members to improve our skills and to fulfil our potential and ambitions.
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Head Of Marketing Uk & IrelandSafetykleen Sep 2020 - Jan 2022Brentford, Middlesex, GbIn my role as Head of Marketing UK & Ireland, I define, own and implement the UK marketing strategy to fully support the achievement of revenue and EBITDA targets. As such, I own, manage and communicate the Safetykleen UK and Kleenwaste brands to ensure that it’s ‘front of mind’ for decision makers within target markets and fully represents Safetykleen UK's core values.• Leading the Marketing team, consisting of a Marketing Executive and 5 Telemarketers• Building and leading the Marketing Contact Centre for lead generation, delivering more than 400 appointments for the Business Development Managers per month (800% increase Y-o-Y)• Owning and managing the annual Marketing budget of £ 500k+ • Led a subtle rebrand for the Safetykleen brand, across all collateral and digital channels• Managing all social media channels for Safetykleen and Kleenwaste and working with third party agencies on our SEO and digital strategy• Creating alignment between two business units in the go to market strategy, realising efficiencies, new business wins and able to reduce Marketing cost per customer• Launched and repositioned the Kleenwaste brand across the UK, creating a stronger brand and business growth. Since its launch in October 2019, Kleenwaste revenue increased by >15% -
Marketing Manager Uk & IrelandSafetykleen Apr 2019 - Sep 2020Brentford, Middlesex, Gb• Led a full rebrand of waste collection business to Kleenwaste, allowing a stronger and differentiated market positioning, combined with launching new services. Launched in October 2019, it has delivered double digit growth and increased inbound lead generation by 50%.• Manage PPC campaign for Kleenwaste with third party agency, generating new business.• As part of Senior Leadership Team, I led all internal and external communications around our Covid-19 measures. Channels included email, social media, and print.• Implemented a customer satisfaction survey across the business with an action process to follow up negative scores within 24 hours. This increased customer retention up to 90%.• Developed and manage lead generation through Digital Marketing, PPC and third party agency.• Manage and control all communication templates for brand guidelines and content.• Create internal Sales competitions and campaigns focused on upsell and cross sell opportunities.• Managed the International and UK Social Media channels. Increasing Linkedin following by 50% in 12 months and improved engagement to an average of 10~11% (5x industry average). In this role, I am working in close partnership with Executive Leadership Team, Sales and Account teams, Group Marketing Director and his team, my peers across the globe and with the Group CEO.
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Global Marketing Communications ManagerSita Nov 2017 - Jan 2019Geneva, Geneva, ChSITA is the world's leading air transport IT and communications specialist. The purpose of the role is to support achievement of the business revenue and growth objectives for its airport sector by generating qualified marketing leads through the effective design, build and management of integrated marketing programsKey achievements• Led a global project team, consisting of Marketing, Product, Business Development to create a new positioning strategy the Airport Management Solutions (AMS). Leading multiple workshops, a new and simpler solution offering was required and took this proposal through management approvals. • Created the new value proposition and messaging tailored to global business segment for each of the new AMS tiered offering. Working closely with Senior Management stakeholders for approval of the new value proposition and go-to-market strategy• Project managed and led production of two Product and one Testimonial video and deliver those on time. Working closely with Product Managers and external agency to deliver the most impactful messaging. Project Management includes agency and budget management• Created an email campaign to support the interest and registration for AMS customer conference. Through this 2018 campaign we doubled the registrations for this conference compared to 2017. -
Emea Brand Marketing ManagerSabre Corporation Nov 2015 - Oct 2017Southlake, Texas, UsSabre is a technology solutions provider to the global travel and tourism industry. The EMEA Brand Marketing Manager is responsible for creating and delivering key marketing campaigns to drive business growth, increase brand awareness and support Sales. The role is leading collaboration between Product, Segment Marketing and Field Marketing when planning and managing campaigns.Key achievement/projects• Delivered Global campaigns and created all collateral, including copy writing customer emails, blogs, Sales Enablement tools, infographics, whitepaper and set up webinars in 6 languages• Created and delivered a global campaign for product launch within 8 weeks and copy write customer emails, two blogs, customer presentation, bespoke campaign graphics. and set up customer webinars. This campaign exceeded all KPIs• Introduce new digital and social media marketing aspects to marketing campaigns, leading to increased engagement from target audience• Deliver 7% growth in hotel bookings by customers as result of the integrated Explore More Hotel campaign, consisting of thought leadership content and product introductions. -
Head Of B2B MarketingLg Electronics Nov 2013 - Oct 2015Seoul, KrThe Head of B2B Marketing is responsible for developing a long term Marketing strategy, leading the B2B Marketing team and creating a cross product solution focused on vertical market segmentation for UK and Ireland. Responsible as well for all Channel and Product Marketing for the IT Solutions products. Leads all PR activities and external partnerships and sponsorships.Key achievement/projects• Created differentiated Marketing strategy for IT Solutions division in a price competitive market• Developed and implemented the cross product B2B Marketing Strategy by creating a solution focus tailored to vertical segments• Advised on and supported the creation of a European B2B Marketing and Business Development team through leading by example with the UK team and previous experience• Recruited and built strong partnership with external PR agencies to manage all PR activities• Developed Social Media Marketing strategy and worked with PR agency on management of the social media channels. Achieved strong and consistent growth in followers and engagement. • Achieved overall >80% business growth with IT Solutions division in 2014• Project managed and led production video of LG's partnership with Manchester City FC. introductions. -
Marketing Manager European Air Conditioning OperationSamsung Electronics Apr 2010 - Nov 2013Suwon-Si, Gyeonggi-Do, KrThe European Marketing Manager is responsible for creating the European Marketing strategy and the yearly Marketing plans, including the ownership of the budget. He leads the subsidiaries in localising the strategy for their markets, works closely with distribution partners maximising their sales potential. He also takes ownership of all pan-European trade shows, events, product launches and product videos. Key achievement/projects• Created € 27M in new business opportunities at 2012 Mostra Convegno expo, up 40%• Doubled footfall at our 2012 Mostra booth to 2,000 per day, while budget increased only 10%• Managed 3 pan-European product launch events for partners and press, generating PR exposure across trade press worth € 100k and new business of € 250k within first six months of launch• Led market study with Sales in Nordics market creating business case for product development • Created 3 year Marketing campaign around the new product for Nordics market, and unlocked other markets. This campaign supported Sales exceeding sales target within first year by 35%• Organised and managed yearly incentive trips to Korea providing an average sales increase of 58% from 2009 to 2013• As Account Manager for the Baltic market, I created new distribution strategy and channels, doubling regional sales in 12 months• As interim Account Manager for Benelux, I turned slowing sales around and increased sales Y-o-Y by 13% overall and nearly 80% in residential product category• Developed B2B Sales & Marketing strategy creating focus on cross product solutions and customers• Created concept and messaging for 4 Brand and Product promotion films and testimonial videos• Hosted numerous distributor trainings in UK and Italy, project managing all logistics and hospitality• Hosted distributors, customers and press at Samsung's Chelsea F.C. hospitality box as incentives. -
European Marketing CoordinatorSamsung Electronics Aug 2009 - Mar 2010Suwon-Si, Gyeonggi-Do, KrAs the Marketing Coordinator I was responsible for liaising with headquarters in Korea to develop new ATL and BTL marketing promotion tools for both the CE and distribution channels. After 2.5 years working from our Dutch office I was asked to relocate to our European Head office in Chertsey.Key responsibilities:• Managing of all PR activity, including news releases and case studies• Project managing European industry trade fairs, including stand build, show content, conferences, booth tours and gala dinner for our partners• Supporting European partners individually in the preparation, implementation and follow-up of conference participation and overseas visits to clients, contacts and prospects• Management of pan-European promotion truck tour • Management of pan-European incentive program for EURO 2008, including hosting 12 subsidiaries and partners to 11 matches.Key achievements:• Project managed 2 year European promotion truck tour to develop new business.• Developed the European Marketing role, from internal marketing support to European strategy leading role with a marketing budget of 1 million USD.• Developed, managed and executed a EURO 2008 incentive program for our subsidiaries, including hosting 12 customer groups to 11 matches.
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Marketing CoordinatorSamsung Electronics May 2007 - 2009Suwon-Si, Gyeonggi-Do, KrAs the Marketing Coordinator I was responsible for liaising with headquarters in Korea to develop new ATL and BTL marketing promotion tools for both the CE and distribution channels. After 2.5 years working from our Dutch office I was asked to relocate to our European Head office in Chertsey.Key responsibilities:• Managing of all PR activity, including news releases and case studies• Project managing European industry trade fairs, including stand build, show content, conferences, booth tours and gala dinner for our partners• Supporting European partners individually in the preparation, implementation and follow-up of conference participation and overseas visits to clients, contacts and prospects• Management of pan-European promotion truck tour • Management of pan-European incentive program for EURO 2008, including hosting 12 subsidiaries and partners to 11 matches.Key achievements:• Project managed 2 year European promotion truck tour to develop new business.• Developed the European Marketing role, from internal marketing support to European strategy leading role with a marketing budget of 1 million USD.• Developed, managed and executed a EURO 2008 incentive program for our subsidiaries, including hosting 12 customer groups to 11 matches.
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Incasso CollectorIntrum Justitia Dec 2001 - May 2007Stockholm, Stockholm County, Se -
VerkoperBelcompany 1998 - 2001Maastricht, Limburg, Nl
Harold De Vries Skills
Product Marketing
Channel Marketing
Marketing Communications
Event Management
Building Customer Relations
Marketing Management
Market Analysis
B2b
Product Management
Marketing Strategy
Crm
Market Research
Multi Channel Marketing
Teamwork
Pricing
Sales
Competitive Analysis
Strategy
Key Account Management
Consumer Electronics
Brand Management
Marketing
International Sales
Product Launch
Business Development
B2b Marketing
Product Development
Btob
Marketing Communication
Business To Business
Account Management
B2b Marketing Strategy
B2b2c
Software As A Service
Marketo
Cross Channel Marketing
Event Planning
Harold De Vries Education Details
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Erasmus University RotterdamGeneral -
De Haagse Hogeschool / The Hague University Of Applied SciencesCommerciele Economie
Frequently Asked Questions about Harold De Vries
What company does Harold De Vries work for?
Harold De Vries works for Hackurity.io
What is Harold De Vries's role at the current company?
Harold De Vries's current role is Chief Commercial Officer.
What is Harold De Vries's email address?
Harold De Vries's email address is ha****@****ail.com
What schools did Harold De Vries attend?
Harold De Vries attended Erasmus University Rotterdam, De Haagse Hogeschool / The Hague University Of Applied Sciences.
What are some of Harold De Vries's interests?
Harold De Vries has interest in Children, Environment, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Health.
What skills is Harold De Vries known for?
Harold De Vries has skills like Product Marketing, Channel Marketing, Marketing Communications, Event Management, Building Customer Relations, Marketing Management, Market Analysis, B2b, Product Management, Marketing Strategy, Crm, Market Research.
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