Harold Johnson Email & Phone Number

Work with sales and marketing teams to develop an overall marketing strategyDevelop and execute marketing plans that address the needs of specific product and service offeringsDeploy email and social media marketing campaigns specific to a target audienceAct as business lead on projects with creative services to develop both digital and hard copy collateralManage CRM software and overall lead management processPresent service offerings to potential customers and nurture prospect through the entire sales life cycle

New York, Ny, Us

Perform initial onboarding of mid-level accounts ensuring solid customer relationships and kickoffWork with marketing and development teams to facilitate client’s campaignsMonitor and report on client campaigns through automation and reporting toolsWork with Project Managers and Development team to ensure quality assuranceMaintain 8-12 post-sales customer relationships concurrentlyFacilitate training sessions for customers as part of ongoing account management as neededManage customer issues and cases in both CRM and PM systems

New York, Ny, Us

Fulfilled a critical role analyzing and compiling reports on sales metrics and market intelligence data for this multibillion dollar global provider of insurance, annuities, and employee benefit programs. Assumed a role as Project Lead, taking ownership of the distribution of weekly representative scorecards throughout the entire sales organization. Provided informed guidance to executive leadership and product partners, facilitating the transfer of feedback on the sales process by clients and brokers. Contributed additional service and expertise towards the success of multiple special projects.Key Accomplishments:Served an integral role supporting the achievement of an $800 million GBS annual sales target through the interpretation of sales data and creation of key productivity metrics.Envisioned, developed, and deployed Best Practices manuals designed to empower Regional Sales Directors to track and manage key performance metrics.

Armonk, New York, Ny, Us

Instrumental in analyzing and reporting sales and marketing data to provide operational support to the IBM Software Group. Assembled sales pipeline data for inclusion in executive-level presentations, while maintaining a standard suite of reports for a diverse array of executive-level clients. Leveraged superior, in-depth knowledge of the business to identify new opportunities to develop deliverables.Key Accomplishments:Served as a liaison between multiple internal departments, facilitating the flow of information and communications between Sales, Marketing, Enablement, and other departments. Entrusted with the management of a complex tracking and measurement process designed to monitor sales headcount and resource deployment within the software brand.

Los Angeles, California, Us

Directed all aspects of Field Marketing response qualification and lead data on a global basis for this leading provider of IT systems and services. Provided executive oversight of outside vendor training, quality control checks on qualified information, field events, results reporting, and account management. Effectively managed a database of over 10,000 contacts on behalf of the Americas Field Marketing team, generating custom reports of targeted contacts and prospective clients to drive revenue-generating efforts.Key Accomplishments:Introduced a new sales lead tracking process for multiple channels, successfully tracking $1.5 million in pipeline and delivering $600,000 in revenue for the first half of FY2003.A demonstrated record of team success and achievement, marked by the receipt of the Worldwide Team Recognition Award in 2003.Created and led customized training presentations and demonstrations designed to educate field marketing teams on the functions and features of the CRM Siebel sales lead tracking system.

Bba, Management

Certification, Digital Marketing