Harold Gutmann Email & Phone Number

Mountain View, Ca, Us

San Francisco Bay Area

• Manage and lead a four-person marketing team that is responsible for providing strategy, project management, and tactical support of design, storytelling, digital, social, and public relations initiatives.• Provide marketing thought partnership to the University’s most visible departments, including the President’s Office, Development, Undergraduate Admission, and Athletics.• Work with on-campus partners to review goals and co-own execution of marketing activities, managing print and digital budgets, as well as measuring effectiveness of efforts.• Coordinate media planning and buying (print/digital) for university-wide branding and visibility campaigns.• Develop campus-wide templates and processes to maintain marketing compliance and adherence to university branding standards; guide internal units through the process of writing creative briefs and RFPs when seeking tactical support or working with vendors

• Plan, coordinate, and execute branding and marketing initiatives in diverse print/digital platforms and interactive mediums.• Create communication plans and content for important university events and announcements.• Plan and execute editorial calendar for homepage content, including story writing and analytic tracking.• Project manage highly visible externally-facing videos, including vendor selection, contracts, creative planning, audience evaluation, content/messaging, editing, and delivery.• Conduct market research and survey analysis of populations important to SCU (alumni, donors, students, recent grads, etc.) as they relate to marketing initiatives

• Wrote, edited, and project managed online and printed materials that promoted Santa Clara’s brand identity and marketing strategy• Developed customized communication materials targeted to reach key audiences, such as alumni, donors, and prospective students• Quickly promoted to management-track role with greater project oversight

Durham, N.C.

• Covered UNC-Chapel Hill football, men’s and women’s basketball and baseball for Durham daily • Assisted with the development of the sports section, including oversight over five FTEs and coordinating with a national network of freelancers• Awarded first place for sports news reporting in 2014 by the NC Press Association • Developed breaking news, enterprise, game stories, features and blog posts • Edited and slotted the sports section one night per week • Voted for AP Top 25 and AP All-America teams in football and women’s basketball • Wrote the most viewed story ever on heraldsun.com (Breaking: Diamond DeShields to transfer) • Co-hosted “Our Game,” a weekly webcast focused on UNC and Duke men’s basketball

• Wrote feature articles and covered college championships for national digital outlets such as ESPN.com, NCAA.com and CBS.com• Met communications needs of diverse clients (e.g., wrote introductory chapter to Essentials of Family Medicine, produced and edited literature for U.S. Senate campaign, wrote and edited content for UNC’s Center for Faculty Excellence, edited academic work)• Co-founded The Daily Triangle, a web resource for exploring the Triangle area

• Covered high school and local sports for a large Metro-area daily (circulation 150,000)• Managed a staff of 10 part-time writers on Sundays and edited their work for publication• Developed high school hockey blog (more than 150,000 page views per month)• Hosted weekly videocast with guest interviews and commentary; appeared on RNN-TV• Wrote features, enterprise, game stories and weekly notebooksCovered the U.S. Open, Penn Relays, New York City Marathon, Golden Gloves, Frozen Four and high school state championships in ten different sports• Contributed to Yankees, Mets, Knicks, Rangers and PGA coverage

• Also a copy editor, blue-liner, and senior columnist.• Covered top-ranked men’s and women’s basketball teams, soccer, lacrosse and football.

• Wrote columns and reported on Congress for Web site• Interviewed members of Congress, tracked legislation and researched trends• Edited stories and used computer-assisted reporting• Trained other staff in web programming and HTML conversion

B.A., Public Policy

Activities and Societies: Duke Chronicle. WXDU Radio, Alpha Epsilon Pi.• Graduated magna cum laude with a major in Public Policy.

Education record