Harold Jackson Email & Phone Number

St. Louis, Mo, Us

Directing U.S. and global Fortune 500 Telecommunications clients at C-Suite and Senior Management levels positioning Domestic and Global Telecom strategies. Wireless & Wireline cost management, thought leadership through Device Integration and Marketing strategies.

Basking Ridge, Nj, Us

Directing Verion's Southeast Marketing partnerships and strategies supporting Retail and B2B Sales Channels. Leading Verizon's innovative marketing initiatives positioning Verizon technologies, ROI drivers and customer experiences throughout the Region. Align Verizon Region Marketing's $3M annual spend supporting contractual partnership $35M business back.

Basking Ridge, Nj, Us

Directing Southeast U.S. wireless technology integrating marketing, brand management and new product launch strategies. Aligning marketing properties while positioning merchandising elements around channel and vertical customer experiences.

Formulates experience including brand and marketing communications strategy for clients. Lead integrated teams through projects with hands-on participation creation to launch of final marketing communications. Serves as lead working with brand and marketing strategy teams and architecture teams on individual projects or in collaboration with other design to launch processes. Manages marketing projects including develop budgets and timely deliverables. Facilitates client meetings to deliver necessary content and fulfill the approved scope of work. Manages the project/client through full implementation.

Created then launch national and global water remediation brand and marketing strategies. Developed global branding and marketing communications around acquisition of Arid Innovations in Oman, Jordan. Implemented national marketing strategy supporting acquisitions. Launched integrated marketing creative supporting sales and business development expansion strategies with-in the U.S and global markets including Canada, South America and Middle East. •Formulated Clear Water Compliance’s global branding and online and offline marketing communications, generating global marketing in Panama, Amman, Jordan and Wal-Mart environmental projects; delivered $9MM in revenue with-in 6 months.•As Director of Clear Water Compliance Services Marketing, I led five direct reports, total team of 12 personnel launching guerrilla marketing in 12 states, 19 trade shows and 12 speaking engagements with-in nine months; enhanced corporate environmental vision and positioning.•Expanded Clear Water Compliance market space; identified four mid-west new market partnerships, three northwest market opportunities, launching in three Southeastern states, generating $9 MM in revenue.

Aligned domestic and global clients aligning innovation and strategic planning initiatives; defined market space for new product expansion using mega trends analysis; Implemented product development, marketing strategies; platforms to product commercialization. Identified acquisition or business partners with-in domestic U.S. and global markets. Reported to CEO while leading 5 directors. •Managed five Directors, developed market research, created new products and marketing strategies for Fortune 1000 companies; resulted in ten market space initiatives and five new product development opportunities. •Launched global and domestic market insight initiatives including new product development initiative for Colgate’s teeth whitening packaging, creative and commercialization strategy; discovered and presented innovative cellulose fiber in rubber and concrete new market opportunities to Weyerhaeuser.

Bellevue, Wa, Us

Created T-Mobile USA’s, previously non existing, Employment Brand. Re-develop HR web site, marketing messaging, on-line and off-line marketing communications, brand launch and retail collateral. Directed T-Mobile USA’s Employment Branding, metrics and marketing communications. Lead “Best Place to Work” Call Center ad campaigns to retain and attract top level candidates. •Developed T-Mobile USA employment branding through collaboration with CMO, CPO, Vice President’s and agency resulting in HR “Best Place to Work” brand vision, brand platform and national launch strategy.•Directed TMP Worldwide Agency architecting T-Mobile’s Employment Branding, marketing “Best Place to Work” creative in 10,000 national retail stores and 26 call centers, capturing 23 million customers and 2100 internal employees. •Led one year and on time development then launch of T-Mobile’s HR Branding including brand position, brand personality and marketing platform; resulted in “Best Place to Work” marketing campaign national launch. •Oversaw the online and offline integrated marketing communication creative, launching T-Mobile’s HR Branding marketing campaign “Never A Dull Moment” reaching 10,000 national retail stores, 26 Call Centers and internal corporate campaign; reduced turnover from 34% and attracted top talent.•Led 10 T-Mobile departments to transition over 1300 forms of marketing collateral, resulting in a phased new corporate branding launch policy and corporate strategy; reduced marketing budget by $250,000.

St. Louis, Mo, Us

Developed regional brand marketing messages aligned with integrated marketing campaigns supporting national marketing and sales strategies. Manage 28 Region Brands. Launched marketing communication and channel merchandising strategies supporting tactical brand initiatives and National Field Sales, retail channels, and network of 50 Distributors. Create online and offline integrated marketing communication strategies. •Directed Anheuser-Busch nine state region, eight direct reports and a 50 distributor network, creating marketing and merchandising collateral reaching 250,000 retail stores and over 5 million impressions while managing $3 MM marketing budget; supported 10% sales increase. •Directed Budweiser and Seafair annual co-branding partnership and $1mm marketing strategy with local TV, print media, and PR, generating over 4,000,000 impressions, reaching 50,000 retail channels.•Developed channel specific Bud Light Kokane marketing strategy, custom creative, new packaging and marketing communications, supporting Anheuser-Busch national accounts and 26 distributor network sales organizations; led to 8% sales growth equating to $2MM incremental revenue.•Created retail channel Budweiser, Seattle Seahawks and Denver Bronco’s co-branding; increased Seattle retail brand sales 16%; Broncos’ retail stainless cooler program gained 11% incremental sales in 500 retail stores. •Launched co-branding with Seattle Mariners, creating Budweiser Landing marketing experience in Safeco Field; generated over 25,000 impressions and increased Landing sales by 30% for each Seattle Mariners game. •Directed Budweiser and Seafair co-branding partnership, creating new Miss Budweiser product packaging, custom event retail marketing creative; increased sales 4% vs. previous year equating to $100 million incremental revenue.

St. Louis, Mo, Us

Implemented sales & marketing strategies, led communications, channel sales strategies and tactics delivering improved sales and share with-in the Seattle media coverage area, North West Washington, and Alaska. Positioned corporate sales and marketing strategies and tactics with-in distributor and retail network. Created sales and marketing effectiveness benchmarks, identify sales and marketing opportunities. •Partnered with Anheuser-Busch Media, National Sales Channel Management and major media market network of distributors, spending $25MM annual local TV, billboard and radio media; key period spend around major marketing holidays and major sports and entertainment events.•Planned, created and executed co-branding sports marketing $1,000,000 budget with corporate partners such as Seattle Seahawks, Seattle Mariners, Portland Trailblazers, Denver Broncos, Utah Jazz, Seattle Sounders Soccer, and REAL Salt Lake Soccer.

St. Louis, Mo, Us

Designed and developed strategic and tactical national marketing initiatives around portfolio of 26 brands. Aligned brand strategies in key media markets. Built national incentives around key holiday periods generating incremental sales with-in national retail channels. Provided national tactical marketing support to 800 distributors, 300 Field Sales and 50 National Account Managers. Implemented market trend analysis, tactical positioning, competitive differentiation and merchandising models. Manage team of 6 contract consultants.•Led Budweiser and Bud Light national retail merchandising creative and distribution strategy targeting 800 national distributors network, 600 field sales personnel reaching over 1 MM retail locations annually; on-time, under budget, supporting 12% annual sales growth. •Oversaw Marin & Kanefield agency management including budgets, timelines, strategy, creative, and communications, launching national Budweiser campaign on time with-in eight months and $25,000 under budget.

St. Louis, Mo, Us

Identify and direct national marketing programs around the Family of brands including Budweiser, Bud Lights, and Michelob. Provide national marketing support to 800 distributors, 300 Field Sales and 50 National Account Managers. Oversee corporate compliance policies with-in National Distributor Network.

St. Louis, Mo, Us

Develop IMPACT Selling sales and marketing support tools to national field sales team and national network of 800 distributors; Establish cross-functional national distributor and consulting market assessment resources identifying, design, and develop marketing tactics. Lead 7 contract personnel to implement IMPACT national strategy, negotiate contracts, manage annual travel budget, and annual performance.

Marketing, Business Administration

Mba

Mba, Marketing