Content Strategist
CurrentGrew the Ghetto Gastro Instagram account to 219k.Onboarded two new social team members as the brand's needs grew.Works closely with marketing team to ensure that brand is consistent across platform.Assists with production for collaborative events with brands, like Audemars Piquet. Created, delegated and executed organic and paid branded product collaborations. Some of those product collabs include two appliance lines with William Sonoma and Crux.Led social ideation for Ghetto Gastro's joint breakfest product launch with Target.Coordinated a collaborative culinary menu between GG and Wolfgang Puck for the 2022 Oscar's Governor's Ball. This was Wolfgang's first-ever collaboration. Was also responsible capturing social content onsite. Created behind the scenes content for Ghetto Gastro's 'The Recipe' On HBO.Managed strategy rollout for Ghetto Gastro's book, 'Black Power Kitchen.'