Harold Sandoval Cruz Email & Phone Number

Colombia

Colombia

• Developed acquisition and retention strategies for new B2B and B2C clients.
• Designed campaigns that improved brand awareness.
• Identified enhancement opportunities and key emerging trends for product development.
• Devised strategic content plans related to the needs and interests of the audience.
• Created media strategies under a full-funnel OSEP system.
• Used analytical tools to monitor and analyze campaign performance.Achievements

Bogotá, Distrito Capital, Colombia

• Developed media and, creative strategies ensuring alignment with the company's goals (Local and Latin America)
• Coordinated with different departments to ensure that activities are aligned with the overall strategic direction.
• Developed commercial proposals for new business and/or actual clients
• Monitored industry trends, competitive landscape, and market dynamics to make informed strategic decisions.
• Led a team of 15 people with a focus on strategy, research, and data science
• Developed trainings about planning tools and research methodologies for internal and external clients

• Developed and implemented the overall analytics strategy aligned with the organization's goals
• Developed models to predict trends, outcomes, and scenarios [forecasting, segmentation, and optimization models]
• Supervised the creation of meaningful reports, dashboards, and visualizations that communicate insights
• Ensured that data is accurate, reliable, and secure [data quality standards, data governance]
• Evaluated and implemented new technologies to enhance the analytics capabilities of the team
• Managed and led a team of data analysts and data scientists

Colombia

• Led audience projects through a systematic process composed of passion points, sizing, prioritization, decision customer journey funnel, and measuring (brand awareness, intention, buying, and frequency)
• Designed, executed, and, socialized projects about competence and brand equity
• Executed social listening in order to determine communication territories and contents
• Designed and analyzed correlations between the share of investment, brand equity, and business KPIs Achievements
• Automated the audience project through a data structure that centralized attitudinal, engagement, purchase, communication, and media variables of consumers. Besides I developed a management audience dashboard for.
• Integrated a correspondence analysis model between spending consumer KPIs and reasons to believe

• Planned and developed business intelligence strategies for digital media through the definition and marking of relevant KPIs, recollecting audiences in digital assets, campaign tagging, set up of dashboards, and.
• Developed UX analysis through A/B testing with audiences, web design, and consumer journey
• Designed attribution digital models that integrated the post-clic and post-impression variablesAchievements
• Participated in the success case of Nissan with Google
• I was the technical leader of Converged (Data Platform Management of Havas)
• Developed the CRO product (Conversion Rate Optimization)

Bogotá D.C., Colombia

• Teaching classes such as market research, consumer psychology, digital marketing, community management, and engineering introduction of social sciences and business faculty.
• Led an academic marketing radio program named “Insights”
• Mentored social projects for communities and entrepreneurs
• Led digital communications of the Market Engineering program
• Supervised student projectsAchievements I got the Teaching Excellence Award – First place in Teacher Performance 2017

Bogotá D.C., Colombia

Identified insights to develop digital strategies for brands such as Señal Colombia, Radiónica, Radio Nacional, RTVCPlay, etc. I led all analytics projects and co-led public contracts of tools, workers, and budgets.

Bogotá D.C., Colombia

Designed and developed agro-industrial social projects with dynamic systems methodology. I created academic products CVLA

Bogotá D.C., Colombia

Developed and analyzed qualitative and quantitative research studies.

Specialist Of Consumer Psychology, Psychology

Market Engineering

• Got a Colciencias scholarship as a researcher senior • Won an award as a researcher senior II • I was a student leader • I was a leader.