🗸 Design icons, illustrations, banners, and infographics for a multitude of uses including website, email, and social media.🗸 Suggest UI/UX improvements, website design changes, and new page layouts while keeping up with the latest trends and best practices.🗸 Create storyboards for videos as well as mockups, and sketches to communicate interaction and design ideas. 🗸 Partner with the Content, Video, Optimization and Development teams to provide high-quality materials for email… Show more 🗸 Design icons, illustrations, banners, and infographics for a multitude of uses including website, email, and social media.🗸 Suggest UI/UX improvements, website design changes, and new page layouts while keeping up with the latest trends and best practices.🗸 Create storyboards for videos as well as mockups, and sketches to communicate interaction and design ideas. 🗸 Partner with the Content, Video, Optimization and Development teams to provide high-quality materials for email campaigns, website design, and social media.🗸 Create, maintain and uphold the design brand guidelines in all applicationsObsess about typography, imagery, the interplay between words and pictures, and how all of this tells a story appropriate to the brand. Show less

🗸 Management of the visual identity of a company, service or product, to generate corporate identity.🗸 Realization of diagnostics and forecasts of visual and advertising communication.🗸 Creation of a brief as an initial document for the conceptualization of advertising strategies.🗸 Design of strategic plans for graphic and advertising communication.🗸 Evaluation on the effectiveness of advertising processes and graphics.🗸 Definition of audiences of a project, product or… Show more 🗸 Management of the visual identity of a company, service or product, to generate corporate identity.🗸 Realization of diagnostics and forecasts of visual and advertising communication.🗸 Creation of a brief as an initial document for the conceptualization of advertising strategies.🗸 Design of strategic plans for graphic and advertising communication.🗸 Evaluation on the effectiveness of advertising processes and graphics.🗸 Definition of audiences of a project, product or service.🗸 Definition of profiles, clients, users or public and graphic and advertising strategies designs to convene them.🗸 Media strategies, from advertising.🗸 Conceptualization and design of graphic and advertising projects.🗸 Design of graphic and advertising pieces for conventional and digital media.🗸 Development of advertising texts as part of communication strategies.🗸 Creation of graphic systems. Show less

🗸 Define and clasificate the campaign media for each commercial channel handed by the company. Making sure there are enough qualify elements in order to satisfy the sell strategies and internal communication.🗸 Design, contract and follow all about the preproduction and production of photographs, videos and elements of each collection, making sure that results are qualify for the standards that strategies need.🗸 Supervise, validate and take control of the material made by… Show more 🗸 Define and clasificate the campaign media for each commercial channel handed by the company. Making sure there are enough qualify elements in order to satisfy the sell strategies and internal communication.🗸 Design, contract and follow all about the preproduction and production of photographs, videos and elements of each collection, making sure that results are qualify for the standards that strategies need.🗸 Supervise, validate and take control of the material made by third parties, in order to make sure the delivery supplies the graphic and audiovisual standards defined in each case. Show less

🗸 Responsible for the leadership of the areas of Graphic Design and Email Marketing of the group's internal agency, with the purpose of maintaining the best web usability and user experience for the 5 brands online (e-Commerce): www.americanino.com | www.esprit.com.co | www.chevignon.com.co | www.nafnaf.com.co | www.rifle.com.co and also optimize the sending and opening of email marketing of 9 brands that the group manages.🗸 Research, implementation and supervision of new digital… Show more 🗸 Responsible for the leadership of the areas of Graphic Design and Email Marketing of the group's internal agency, with the purpose of maintaining the best web usability and user experience for the 5 brands online (e-Commerce): www.americanino.com | www.esprit.com.co | www.chevignon.com.co | www.nafnaf.com.co | www.rifle.com.co and also optimize the sending and opening of email marketing of 9 brands that the group manages.🗸 Research, implementation and supervision of new digital graphic pieces and forms of communication through different channels such as Google Display, Facebook, Instagram and Sociomantic.🗸 Planning, execution and supervision of graphic lines for weekly campaigns and strategies of the 5 online brands, digital pieces such as: Banners, Facebook and Instagram Guidelines, Google Display and Sociomantic.🗸 Creation, supervision and layout of mass email marketing for the 9 brands that the group manages (HTML and CSS)🗸 Analysis of delivery rates, opening, CTR, and leads for the email marketing of the 5 e-Commerce. Show less

🗸 Responsible for the digital corporate identity of the 5 online brands (e-Commerce) of the group: www.americanino.com | www.esprit.com.co | www.chevignon.com.co | www.nafnaf.com.co | www.rifle.com.co🗸 Creation, supervision and advice of graphic lines for strategies and weekly campaigns of each of the brands in digital pieces such as banners for different canals (E-Commerce, Facebook, Instagram, Google Display, Sociomantic and email marketing)🗸 Creation of graphic pieces… Show more 🗸 Responsible for the digital corporate identity of the 5 online brands (e-Commerce) of the group: www.americanino.com | www.esprit.com.co | www.chevignon.com.co | www.nafnaf.com.co | www.rifle.com.co🗸 Creation, supervision and advice of graphic lines for strategies and weekly campaigns of each of the brands in digital pieces such as banners for different canals (E-Commerce, Facebook, Instagram, Google Display, Sociomantic and email marketing)🗸 Creation of graphic pieces, layout (HTML and CSS), programming and database management for mass email marketing of 9 brands (American Eagle | Chevignon | NAF NAF | Americanino | Rifle | Esprit | American Brands | G-star Raw | ChilliBeans)🗸 Supervision and analysis of email marketing strategies, database results, delivery, opening, CTR and leads rates. Show less

🗸 Creation of concepts, designs and digital pieces for campaigns and strategies of each of the brands managed by the agency (NTT DATA | Car2go | BlackBerry | Weiser | Yellowcab | Halliburton).🗸 Design the stand's image for product, exhibitions or promotional materials.🗸 Review of the final designs for websites and email marketing and suggestions about user experience and usability for improvement according to a target audience 🗸 Research of new technologies: Research… Show more 🗸 Creation of concepts, designs and digital pieces for campaigns and strategies of each of the brands managed by the agency (NTT DATA | Car2go | BlackBerry | Weiser | Yellowcab | Halliburton).🗸 Design the stand's image for product, exhibitions or promotional materials.🗸 Review of the final designs for websites and email marketing and suggestions about user experience and usability for improvement according to a target audience 🗸 Research of new technologies: Research of new software or design concepts.🗸 Management of HTML and CSS3 code for creation of email campaigns and landing pages. Show less

🗸 Planning, execution and design of strategies for social networks of La Colmena involving activities such as determination of objectives, definition of audiences, definition of social network channels to participate, content to be shared by each channel, etc.🗸 Definition of the growth goals of each channel and their growth strategies.🗸 Management to the reputation in social networks of La Colmena, with activities such as: Monitoring of reputation, creation of reputational… Show more 🗸 Planning, execution and design of strategies for social networks of La Colmena involving activities such as determination of objectives, definition of audiences, definition of social network channels to participate, content to be shared by each channel, etc.🗸 Definition of the growth goals of each channel and their growth strategies.🗸 Management to the reputation in social networks of La Colmena, with activities such as: Monitoring of reputation, creation of reputational crisis protocol, construction of responses in cases of crisis, etc.🗸 Generation of added value content for each audience and for each social network. Show less

🗸 Creation of visual concepts for different brands managed by the agency.🗸 Graphic image advice for advertising campaigns taking into account the tendencies and tastes of the public about what attracts them visually according to their demographic group.🗸 Development and implementation of the complete corporate identity of several brands.🗸 Determine the size and layout of the illustrative material, and select the style and size of the concept for different arts and… Show more 🗸 Creation of visual concepts for different brands managed by the agency.🗸 Graphic image advice for advertising campaigns taking into account the tendencies and tastes of the public about what attracts them visually according to their demographic group.🗸 Development and implementation of the complete corporate identity of several brands.🗸 Determine the size and layout of the illustrative material, and select the style and size of the concept for different arts and digital strategies.🗸 Management of the corporate identity of the agency for the design of advertisements in web channels (social media) and its website.🗸 Design of ads for magazines, infographics, personal cards and letterheads. Show less