Executive Marketing Strategist
CurrentModus Test provides a comprehensive suite of analytical equipment and test consumables that blend innovation and best-known methods for test design and manufacturing. I have successfully accelerated revenue growth, drove demand generation, solidified our market leadership, and expanded our Partner Network by crafting and leading execution of high-impact marketing strategies and roadmaps to launch new products. By collaborating with the Sales and Product Development teams, tracking the buyer journey, and leveraging a data-driven approach, I ensure our strategies align with key targets and expectations. This includes devising the master field marketing schedule of Promotional Tours, Roadshows, and Trade Shows.My key achievements include:• Recognized for playing a major role in attaining high-level corporate sales targets.• Achieved 20%+ YoY growth by successfully bringing on 8-10 new customers on an annual basis.• Promoted brand awareness and expanded audience engagement with the technology firm.• Established a high-performance marketing team from the ground up and then successfully integrated sales and marketing teams and constructed new cross-functional procedures for new product launch into marketplace.• Significantly improved the Partner Network by constructing and implementing standardized playbooks to identify optimal new partnerships, define partner incentive programs, properly onboard new partners, and establish guidelines for the creation of co-branded marketing collateral and Joint Go-To-Market strategies.