Led multiple initiatives to enhance convenience retail sales and alliance income by engaging multiple stakeholders that helped increase estimated 30% growth in CR sales and 200% growth in alliance income per annumPartnered with five key suppliers to integrate their products into Shell Select, transforming Select stores into destination stores and increasing alliance income by PKR 8 million per annum. Delivered growth of 120% in supplier income by improving business terms and fostering long-term growth initiatives with multiple FMCG partner companies including “Dairyland”, “Coca-Cola” , “Redbull” and "friesland" Revamped the trade marketing strategy and ran multiple promotional campaigns to uplift relevant categories’ sales by 10% in a quarter

Redefined the route to market strategy and increased category penetration to 80% and sales by 30%. Reviewed the entire category portfolio of Retailo and devised category strategy keeping in view retailer demand and path to profitability. This helped Retailo decrease 30% cost while slashing only 8% salesTrained and developed a high-performing brands onboarding team to enable induction of over 30 leading brands on the company’s platform on profitable terms within a span of 3 months.

Delivered a saving of over $1M per annum by deploying a DSR merchandising project to reduce redundancies and optimize resource utilization for sales operations.Prepared multiple training decks in collaboration with other teams and conducted various training sessions of wider sales and commercial departments on different capabilities which helped improved key sales KPIs by 10% at National level

Successfully achieved growth of market share by 1% across the target market segment by devising and spearheading numerous robust initiatives for PMI brands.Boosted sales across all target KPIs encompassing drop size, call efficiency, strike rate, brand productivity, and SKU/POS through effective sales strategy and planning.Enhanced the monthly average volume of Marlboro sales by 40% by analyzing industry trends, identifying opportunities across the premium segment market, and deploying a data-oriented approach.