Haroon Arshad Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

Lahore, Punjab, Pakistan

Led multiple initiatives to enhance convenience retail sales and alliance income by engaging multiple stakeholders that helped increase estimated 30% growth in CR sales and 200% growth in alliance income per annumPartnered with five key suppliers to integrate their products into Shell Select, transforming Select stores into destination stores and.

Redefined the route to market strategy and increased category penetration to 80% and sales by 30%. Reviewed the entire category portfolio of Retailo and devised category strategy keeping in view retailer demand and path to profitability. This helped Retailo decrease 30% cost while slashing only 8% salesTrained and developed a high-performing brands.

Karāchi, Sindh, Pakistan

Islamabad

Delivered a saving of over $1M per annum by deploying a DSR merchandising project to reduce redundancies and optimize resource utilization for sales operations.Prepared multiple training decks in collaboration with other teams and conducted various training sessions of wider sales and commercial departments on different capabilities which helped improved.

Successfully achieved growth of market share by 1% across the target market segment by devising and spearheading numerous robust initiatives for PMI brands.Boosted sales across all target KPIs encompassing drop size, call efficiency, strike rate, brand productivity, and SKU/POS through effective sales strategy and planning.Enhanced the monthly average.