• Directed digital marketing strategies across social media, email, CMS, and CRM to drive user acquisition and retention• Developed comprehensive social media plans with engaging creative assets and optimised copywriting to increase audience engagement and brand awareness• Planned, designed, and executed email marketing campaigns, including lead nurturing sequences, A/B testing, and performance reporting to drive conversions and revenue• Managed user acquisition campaigns and cross-channel engagement strategies to drive CRM growth and customer lifetime value• Conducted in-depth keyword and website research, audience targeting, and ad grouping for Google Ads campaigns to optimise paid media budget and evaluate KPIs• Delivered insightful recommendations and implemented new SEO strategies, including link-building, technical analysis, and landing page optimisation, to improve search engine rankings• Collaborated with the marketing team to analyse metrics and optimise campaigns, utilising SEMrush and other analytics tools to improve landing page performance• Stayed up-to-date on digital marketing trends and developments, and continually refined strategies to drive business growth

• Plan and execute sales and digital marketing campaigns across multiple channels, including SEO, email, social media, and content marketing• Design and manage Google Ads campaigns, conduct keyword research, and target specific audiences to drive conversions• Develop and execute email marketing and lead nurturing campaigns, create campaign assets, and manage the marketing automation system• Develop and execute social media strategies, collaborate with designers and videographers, and analyse social media metrics• Conduct keyword research and develop link-building strategies to improve visibility and traffic• Manage budgets and define, measure, and evaluate KPIs to report on campaign performance to stakeholders

As the Head of Marketing and Business Development, I lead and manage all functional areas of sales and develop and implement multi-level strategic plans to achieve business objectives, establish and maintain strong relationships with customers and partners, and utilise market insights to identify growth opportunities and develop new products. My responsibilities included:• Develop and implement multi-level strategic sales plans and initiatives to achieve business objectives• Lead the negotiation and execution of contracts and agreements with customers, partners, and distributors• Lead and manage all functional areas of sales and business development, including category sales development, distribution management, and credit recovery• Establish and maintain strong relationships with customers, partners, and resellers to drive sales growth and retention• Analyse market trends and customer data to identify opportunities for growth and new product development• Conduct regular reviews of sales performance and provide insights to the executive team on areas for improvement and growth• Utilise CRM systems and tools to manage customer relationships, sales pipelines, and lead-generation activities• Develop and implement pricing strategies and policies to optimise revenue and profitability• Lead the development of marketing materials and campaigns to support sales objectives and growth initiatives• Provide training and support to the sales team to improve their skills and effectiveness• Manage and optimise distribution channels and partnerships to maximise sales and market share• Develop and manage sales budgets and forecasts, regularly reporting to the executive team on sales performance and financial results.

As the Digital Marketing and Business Development specialist, I was responsible for assisting with the fast growth of the new start-up with innovative and creative multi-channel digital marketing campaigns. My responsibilities included:• Create, measure, and report on the effectiveness of multi-channel marketing campaigns• Strategy and planning of outbound and inbound emails, including newsletters• Research, write, and post content on the website, including making landing pages• Carry out On-Page SEO and paid marketing to build brand credibility and awareness• Develop marketing materials, infographics, presentations, and press releases

As the CEO of a digital marketing and events company, I have worked with clients such as Deltic Group, G1 Group, the University of Dundee, and various local businesses. My responsibilities included:• Create and execute multi-media marketing campaigns for both public and private sector events• Carry out social media marketing plans and strategies to engage clients and boost sales• Create design briefs for promotional materials like brochures, landing pages, and banners• Liaise with an array of stakeholders such as the senior management of universities, venues, and vendors• Recruit, train, manage and motivate event managers and digital marketing assistants• Manage event finances and performance metrics, including following the contractual rules set by clients

As CEO of Pine, I managed and supervised a team of 50+ self-employed students under the Licensing (Scotland) Act 2005, responsible for sales within the Dundee University Students' Association (DUSA). My responsibilities included:• Manage and supervise 50+ self-employed students under the Licensing (Scotland) Act 2005• Recruit students through a wide range of means, including networking and social media• Create value by ensuring that the workforce responsibly achieves results• Maintain the highest level of professional relationship with the client and stakeholders• Maintain all accounting, staff rota, payroll, and administrative duties• Deliver a high level of professional empathy toward staff• Abide by strict contractual rules and regulations• Write legal agreements and contracts

Co-founded and managed a successful marketing and events company, organizing events across major cities in Scotland and working with clients such as Dominos, Red Bull, MTV, and top universities. My responsibilities included:• Build, design, and manage the event's social media profiles and presence• Create and maintain a multi-media content calendar using Hootsuite to increase event attendance• Run social media campaigns regularly and keep track of how well they are doing• Write various types of articles and share them across multiple channels, including press releases• Work with designers to create print and digital artwork for key stakeholders and consumers• Create persona specific email messaging, sequences, and workflows, including designs and CTAs• Define, implement and optimise inbound and outbound sales processes• Manage meta-advertising paid campaign strategy and setup• Manage a team of event managers to ensure that all promotional campaigns are on track• Design, update, and improve the company’s website using the best SEO practises• Negotiate and book high-profile guest acts and make sure artists have what they need at the event

Whilst at University, I was offered a summer project at the Strong-ford construction project. The internship allowed me to put into practice the knowledge and skills that were introduced throughout my Civil Engineering education. I gained management experience in health and safety, quality control and environmental procedures. My responsibilities included:• Ensure all working relationships are consistent and to the highest standards• Identify design and technical risks; develop and implement risk mitigation plans• Develop and apply structural calculations to evaluate, select, and test operations• Manage projects through to execution using engineering principles and techniques• Assist the Project Engineer in creating site drawings through AutoCAD• Instruct the construction manager with weekly tasks and deadlines