 Worked closely with commercial and product teams as a strategic partner to develop annual marketing plans and produce marketing content and campaign assets aligned to the business growth strategy. Led the strategy and marketing for our flagship in-person Roadshow series expanding it to 4 new locations within the Middle East & Africa. Developed innovative and timely regional content that showcases the breadth and applicability of our solutions (Newsletters, Infographics, Case Studies, Social & Digital ads). Led account-based engagement strategy and initiatives for the largest clients within the Middle East & Africa Managed the total MEA marketing budget keeping in line with commercial and product priorities and made recommendations measuring campaign ROI

 Helped generate 8000+ MQLs, 500+ Opportunities, $12million in pipeline and $1.8million in closed revenue through marketing activities for the Developing Markets region for the year 2023 Hosted multiple large-scale in-person and virtual events showcasing thought leadership relevant to regional market trends.  Designed and developed The EMEA Perspective web campaign. (A flagship marketing campaignwith content pieces, webinars and events specifically targeted towards EMEA audiences) Developed the 2023 marketing plan for Developing Markets aligned with the business growth strategy.

 Teamed up with regional stakeholders throughout the year to deliver customer-centered solutions through agile marketing activities, online campaigns, account-based marketing, social media, webinars, in-person, and virtual events, while keeping within budget.

• Planning, executing and analyzing digital and social media campaigns• Identifying new ways of collaboration and sponsorship opportunities for upcoming initiatives• Working closely with the events team helping them with pre-event and post-event communications