As the co-founder of Zed The Baker, my son and I embarked on a visionary journey to establish an artisan bake house and restaurant business in India. Our dedication led to the creation of a cutting-edge manufacturing facility producing exquisite baked goods, handmade pasta, and fillings for our restaurant wing.Our diverse menu, ranging from artisan breads and laminated dough to French pastry, steaks, and handmade pasta, reflects our commitment to culinary excellence. Notably, we source exceptional coffee from Chikmangalore, and we have partnered with Barry Callebaut India to source great Cocoa.Zed The Baker operates with both a cafe and restaurant model, and in just four years, we’ve expanded to 15 retail outlets and established two manufacturing locations which is self financed and owned by us only. Zed The Baker Catering has been a top choice for exceptional catering. With prestigious partnerships, including the British High Commission and French Embassy, Deloitte, JLL, We work, Prestige Group etc Our success has propelled us to set our sights on a broader horizon, seeking to expand our brand and presence across India. Additionally, we’re actively exploring partnerships in the Middle East and Africa, envisioning a global footprint for Zed The Baker.

At Savola Group in Iran, I served as a dynamic management consultant entrusted with elevating sales and distribution strategies. Instrumental in the setup of a cutting-edge manufacturing plant in Tehran for the Pech Pech brand, I drove its market presence through innovative sales initiatives.My impact extended beyond numbers as I spearheaded the launch of new sales routes, ensuring the brand’s reach was optimized. Simultaneously, I played a pivotal role in the growth journey by overseeing the comprehensive training and development of the existing sales team, ensuring they were empowered to achieve and exceed targets.

In my role as a Senior Management Consultant for Balsharaf Group, I spearheaded a transformative mission aligning with the company’s vision to establish a good distribution arm by identifying Dofreeze products to be made as a co-marketing brand for Balsharaf for long shelf life packaged croissants, Filled Croissants, cupcakes and Swiss Rolls.
My strategic initiatives extended to enhancing the distribution of premium Middle Eastern food products. A key accomplishment included the reengineering of the direct sales distribution system. By strategically augmenting the Width of Distribution (WOD) and Depth of Distribution (DOD) within the existing network.As a critical part of this evolution, I successfully built a robust second-line management team. Furthermore, I conducted comprehensive training for the entire supply chain team across all branches in KSA, focusing on crucial factors related to Territory Management. This holistic approach elevated operational efficiency and played a pivotal role in Balsharaf Group’s success in the competitive Middle Eastern food industry.

During my tenure as a management consultant at Halwani Bros, I played a pivotal role in aligning the group with its vision of becoming a premier food company. My focus was to establish a good distribution arm by identifying Dofreeze products to be made as a co-marketing brand for Halwani for long shelf life packaged croissants, Filled Croissants, cupcakes and Swiss Rolls.
 Revolutionizing the direct sales distribution, I strategically increased the Width of Distribution (WOD) and Depth of Distribution (DOD) within the existing network. This not only bolstered sales revenue but also maximized the utilization of untapped capacities in manufacturing.As part of this transformative journey, I established a robust second-line management team. Additionally, I conducted comprehensive training for the entire supply chain team across all branches in KSA, imparting essential knowledge on Territory Management. This holistic approach enhanced operational efficiency and positioned Halwani Bros for sustained success in the competitive food industry.

During my 18-year tenure with the Switz Group, a prominent bakery conglomerate operating in KSA, UAE, and Oman, I played a pivotal role in shaping the company’s success. As the driving force behind the creation of the cupcake category and the strategic elevation of Sambosa sales, I was also involved in the acquisitions core team and merger reengineering with Switz brand. I was also instrumental in migration of Tasali to Garamesh and Nahool brands with the Co Chairman of the group. My leadership was transformative, steering KSA operations to record profits while orchestrating a remarkable turnaround for the Oman and UAE branches, shifting them from chronic losses to sustained profitability. Overseeing expansive production and brand capacity expansions, I facilitated Switz Group’s penetration into domestic and export markets across the Persian Gulf, Africa, Europe, and the MENA region. I catapulted our brand to market leadership, fostering year-on-year growth and a strong industry presence.A highlight of my career was my involvement in the Switz Group and Dawn Foods partnership, culminating in the launch of SWAN Foods’ Sohar plant in Oman. This manufacturing facility, one of the largest for doughnuts and croissants in the region, saw my role as CEO involve establishing a direct sales force channel. This strategic move significantly promoted sales in the frozen and packaged products business, solidifying our position as an industry leader.

Created a production and distribution business model for the group.Implemented Semi automatic process in the Manufacturing in ready to eat snacks. Also, built a direct Sales Distribution network for industrial bakery products.Transforming it into a National coverage brand in KSA alone.

It was the largest Agriculture equipment and farm management company in the entire Middle East.Was Responsible for Managing an inventory worth 585 million US$.