With over 14 years of experience in performance and growth marketing, I am passionate about creating and executing innovative strategies that enhance the brand awareness, reach, and reputation of leading educational institutions. As the Director of Admissions and Marketing at Iqra University, I lead a team of dedicated professionals who work together to attract, engage, and enroll qualified and diverse students from across the country and beyond.I have a strong background in business management, having completed the Credential of Readiness (CORe) program from Harvard Business School Online, as well as an MBA in Marketing from Iqra University. I also have multiple certifications in digital marketing, which enable me to leverage the latest tools and platforms to optimize the online presence and performance of UOBI. As the Founder of my own venture, I also provide consultancy and training services to other educational organizations and professionals who want to improve their marketing and admissions outcomes. My mission is to empower and inspire the next generation of learners and leaders through quality education and effective communication.