Strategic Planning:- Develop and implement the company's overall marketing strategy aligned with influencer marketing.- Identify and analyze target markets and develop marketing plans through influential people to effectively reach our demographic and drive more sales and awareness.- Set marketing goals and objectives and track progress against key performance indicators (KPIs).Brand Management:- Oversee the development and maintenance of the company's brand identity and messaging.- Ensure consistent brand representation across all marketing partnerships and influencers.- Manage partners and influencers communication efforts to build a positive brand reputation.Social Media Management- Assist with inbound direct messages along with leveraging outreach to influencers- Assist with build out of the company’s Instagram, Facebook, Youtube, Linkedin and TwitterMarket Research & Analysis:- Conduct market research and analysis to identify market trends, customer preferences, and competitive landscape.- Utilize market insights to inform marketing strategies and tactics.- Stay abreast of industry developments and emerging marketing technologies.Team Leadership & Collaboration:- Support the CMO, foster a collaborative and high-performing environment.- Manage all active partners and influencers to ensure we are capitalizing on every growth opportunity possible, deliverables are being delivered on time, and resultsare being generated- Provide guidance and mentorship to team members to facilitate their professionalgrowth.- Collaborate effectively with cross-functional teams, including sales, productdevelopment, and customer service, to align marketing efforts with overallbusiness goals.Budget Management:- Develop and manage the partnership and influencer budget, ensuring efficient allocation of resources.- Track marketing expenses and evaluate return on investment (ROI) for partnership/ influencer initiatives.

Manage multiple brands’ social media accounts, overseeing the development and implementation of content strategies across all platforms. Responsible for ensuring content is engaging, relevant, and consistent with brand messaging.Manage a team of Community Managers, executing weekly schedules, 1 on 1 meetings with each person, and training sessions.Analyze social media metrics and insights to optimize content performance and engagement by putting together monthly reports for each client to measure what's working and where there needs improvement. Execute influencer & brand partnerships for multiple brands, including strategy, sourcing influencers, executing contracts, and reporting.Stay up-to-date on social media trends and best practices to continuously improve community management strategies.Brands include AAA, Voodoo Ranger, Inception, and more.

Manage influencer campaigns and brand ambassador programs to enhance brand visibility and engagement by creating authentic partnerships that resonate with campaign goals and target audiences, leveraging data-driven insights to optimize campaign performance and deliver measurable results.

- Build and nurture relationships with followers on all social media platforms to foster a loyal community by monitoring and responding to comments, messages, and mentions across all social media channels, ultimately being the voice of each brand.- Analyze social media metrics and insights to optimize content performance and engagement by putting together monthly reports for each client to measure what's working and where there needs improvement. - Manage content calendars and posting strategies so that posts go live at the most optimal times in order to perform well in terms of reach and engagement to ultimately grow brand channels. - Stay up-to-date on social media trends and best practices to continuously improve community management strategies.

- Build and nurture relationships with followers on all social media platforms to foster a loyal community by monitoring and responding to comments, messages, and mentions across all social media channels, ultimately being the voice of each brand.- Analyze social media metrics and insights to optimize content performance and engagement by putting together monthly reports for each client to measure what's working and where there needs improvement. - Manage content calendars and posting strategies so that posts go live at the most optimal times in order to perform well in terms of reach and engagement to ultimately grow brand channels. - Stay up-to-date on social media trends and best practices to continuously improve community management strategies.