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As the Senior Email & Direct Marketing Manager for OM Digital Solutions (formerly the Olympus consumer products group), I lead an international team responsible for direct-to-consumer messaging in the US, Canada and Europe. We implement email marketing strategies and initiatives through Salesforce Marketing Cloud (SFMC) to increase revenue and customer engagement for the OM SYSTEM brand and our globally-renowned lineup of cameras, lenses and voice recorders.I am well versed in SFMC's Email Studio, Personalization Studio, Journey Builder, Ad Studio, Social Studio, Contact Builder, and Content Builder and am responsible for regularly managing data-driven campaigns delivered through email marketing, automated customer journeys, and mobile marketing (SMS/push) tools.I've held several roles over my 18+ years with OM SYSTEM/Olympus – all in the Digital Marketing space. I have been responsible for numerous tasks related to our digital marketing, ecommerce and educational efforts – such as implementing ecommerce initiatives on getolympus.com to increase direct sales revenue and managing customer-focused web services such as product registration and our Learn Center. Through these roles and throughout my years with the company, I've gained significant experience working with vendors and development teams to launch new web sites, platforms and marketing services.Specialties: E-Commerce, Marketing, Email Marketing, Copywriting, Project Management, Social Media, Video Production, Contest Management, HTML coding, Graphic Design, Photography, Public Speaking, Drupal, Magento, Photoshop, Salesforce Marketing Cloud.
Om Digital Solutions Corporation
View- Website:
- om-digitalsolutions.com/en
- Employees:
- 276
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Senior Email And Direct Marketing ManagerOm Digital Solutions CorporationPennsylvania, United States
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Senior Email & Direct Marketing ManagerOm Digital Solutions Corporation Apr 2022 - PresentTokyo, Jp
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Manager, E-MarketingOm Digital Solutions Corporation Jan 2021 - Mar 2022Tokyo, JpOM Digital Solutions is the former consumer division of Olympus (cameras, voice recorders, binoculars) that was divested in December 2020. This role is a continuation of my previous position at Olympus.
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Manager, E-MarketingOlympus Corporation Of The Americas Apr 2015 - Jan 2021Center Valley, Pennsylvania, Us -
Associate Manager Of E-Commerce & Internet MarketingOlympus Corporation Of The Americas Apr 2014 - Mar 2015Center Valley, Pennsylvania, Us
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Senior Emarketing AnalystOlympus Corporation Of The Americas Apr 2011 - Mar 2014Center Valley, Pennsylvania, UsDevelop e-commerce, email marketing and social media promotional strategies.Execute email campaigns in order to increase profitability of the Olympus Store, create awareness of new and existing products and manage relationships with Olympus customers.Identify and support revenue-generating efforts during key sales periods (e.g. holidays, national sales) and create revenue-generating opportunities through special sales and targeted offers.Manage completion of projects, site improvements and other e-commerce initiatives.Support e-commerce sales by initiating projects, assigning tasks and assisting with concerns.Target, segment and manage email communication lists for optimal performance and ROI.Research and enforce best industry practices in email marketing and e-commerce.Test, analyze and report on key performance metrics and analytics to develop actionable strategies to improve campaign performance and conversions.Collaborate and negotiate with external vendors and development teams.Ensure regulatory compliance with federal guidelines.Write copy for online promotional and email marketing initiatives.
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Interactive Marketing AnalystOlympus Corporation Of The Americas Jan 2006 - May 2011Center Valley, Pennsylvania, UsDeveloped and executed email campaigns for Olympus B2B and B2C business groups. Supported Olympus Imaging America (OIMA) brand, product and e-commerce efforts through the marketing web site, store and email. Organized editorial and promotional content for monthly OIMA consumer email newsletter. Led creation of, and managed content for, OIMA Learn Center and Resolution Photo Gallery. Tested, analyzed and reported on key performance metrics and analytics to develop actionable strategies to boost email campaign performance and ROI and provide comparison against past results and industry benchmarks. Improved results of email campaigns by running A/B split tests and developing recommendations based on subscriber behavior. Led creation of GetOlympus iPhone App and oversaw its development and promotion. Design, coding, copywriting and other tasks as required.Notable Achievements- Winner of three MarketingSherpa Email Awards for exceptional email marketing campaigns- 2011 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising- Featured speaker at the MarketingSherpa 2009 Email Marketing Summit
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Adjunct InstructorLehigh Carbon Community College 2005 - 2007Schnecksville, Pa, UsIntroduction to Audio &Video Equipment: Demonstrated the proper operation of audio and video equipment used for media production.Introduction to PowerPoint: Helped students create effective presentations with Microsoft PowerPoint.Digital Design I & II Introduced principles of visual design and taught graphic production skills using Adobe Photoshop. -
Web/Marketing CoordinatorLehigh Carbon Community College Aug 2003 - Jan 2006Schnecksville, Pa, UsCoordinate all internet development efforts to meet department objectives. Research, develop, and implement marketing strategies to create awareness of college services and events. Serve as the main contact for web-related concerns and manage project requests for www.lccc.edu. Work independently and with vendors to improve existing site functionality. Ensure site changes and functions are tested and operational before going live. Collaborate with IT department to develop database-linked forms to collect data for CRM efforts. Increase site traffic through search engine optimization. Analyze site traffic and usage to assess potential web site improvements. Prepare and present site plans and demonstrate functionality to Leadership Team and faculty members. Collaborate with administration and department heads to develop and improve web content. Administer content management system and train faculty and staff in its use. Design advertisements, direct mail pieces, and other marketing materials for the Department of Institutional Advancement. Digitally photograph campus activities, press events, and faculty members for national trade magazines, college publications, and the web site.
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Graphic ArtistMedstar Television Aug 2000 - Jul 2002Created 2D and 3D graphics and animations for Forensic Files on NBC and Court TV and Medical Detectives on The Learning Channel and nationally distributed medical news features. Collaborated with the art director, producers, and editors to take graphics from concept to completion. Scanned and retouched photographs, newspapers, and other source files for television. Maintained library and database of previously created graphics.
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Walt Disney World College ProgramWalt Disney World Jun 1997 - Aug 1997Lake Buena Vista, Florida, Us
Jim Harper Skills
Jim Harper Education Details
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James Madison UniversityMinor In Advertising -
Kutztown University Of PennsylvaniaElectronic Media
Frequently Asked Questions about Jim Harper
What company does Jim Harper work for?
Jim Harper works for Om Digital Solutions Corporation
What is Jim Harper's role at the current company?
Jim Harper's current role is Senior Email and Direct Marketing Manager.
What is Jim Harper's email address?
Jim Harper's email address is ji****@****ica.com
What is Jim Harper's direct phone number?
Jim Harper's direct phone number is +163188*****
What schools did Jim Harper attend?
Jim Harper attended James Madison University, Kutztown University Of Pennsylvania.
What are some of Jim Harper's interests?
Jim Harper has interest in Mobile Marketing, Video Production, Social Media, E Mail Best Practices, Tech News.
What skills is Jim Harper known for?
Jim Harper has skills like Email Marketing, E Commerce, Marketing Strategy, Interactive Marketing, Social Media, Mobile Marketing, Online Advertising, Marketing, Online Marketing, Advertising, Copywriting, Cms.
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