Play an integral role in Revenue Management Team by developing Pricing and Inventory strategies and setting up KPIs, which are aligned to corporate business strategies. Over the past 2 years I have been implementing different business practices based on market needs with the aim to achieve and exceed revenue targets. Handled United Arab Emirates for both Public tender business and Private sector.• Annual turnover responsibility approx. 63 Million Euros• Principal relationship management, J&J (27M Euros), 3M (13M Euros), Integra (4M), Medtronic (12M Euros), Dentsply Sirona (2.5M Euros) and Beckmann Coulter (4M Euros)• Review key drivers, implement strategies and perform analysis on data identifying areas which would improve and optimize revenues.• Work closely and effectively communicate defined strategies with key stake holders within sales, revenue management and marketing to ensure initiatives are implemented to maximize revenue opportunity. • C4C implementation across my broader teams, with the support of C4C champions. • Business development, nurturing and working on new opportunities to have an enhanced portfolio offering in the healthcare sector • Managing 5 direct reportees but 30 as part of the broader teamInvolved in liaising with key stakeholders internally and externally to ensure relationships are maintained and to retain and flourish our business. Additionally, working proactively with Finance on innovative concepts that can retain and also have YoY growth, specifically for Abu Dhabi healthcare sector • Support and mediate relationships between key principals and our key accounts. • Actively work on tailored campaigns for niche care areas within Healthcare sector (Endocrinology, Cardiology, Neurology)• Active visits to strategic Key Accounts with principal companies in order to be more agile in our approach

Reporting to the General Manager and collaboratively work with all functional divisions to execute the market plans that align with Dentsply Sirona’s overall company strategy. This includes driving business development, management of the sales indirect or direct channel of selling, profit targets, leading the broader team and maintaining positive relationships with our channel partnersManage a team of sales managers and technical engineers• Providing leadership and guidance to the team.• Motivating and mentoring the team.• Distributor management and new market entry• Regional marketing plan implementation- sizeable A&P budget• To ensure that Dentsply Sirona has appropriate and competitive pricing structures including online, regional promotions and tactical offers. • Managing the pricing system and ensuring accuracy of data used.• Analyze opportunities within Dentsply Sirona network and create proactive pricing strategies for further account retention• Create pricing actions for new launch innovations• Oversee all activities direct and indirect channels• Implementation of Salesforce CRM platform• Implement & monitor incentive programs for commercial teams to ensure annual revenue growth.• Implementation of rebate scheme incentive for Distributors to ensure consistent growth YoY

Managing existing accounts and to create new opportunities to grow direct business within the UAE market

Reporting directly to NSM and in some instances to the MD.Most recently have been covering Central England territory, but from June 2011- Aug 2012 covered South East of England.My day to day role is to educate dentists, oral surgeons, on our market leading niche productsTo provide all customers a point of contact, managng accounts efficiently as possible and ensuring each account is maximized and benefiting the companys profit structure