Manager – Public RelationsWas heading the Marketing Communication dept. and looking after the Image building and Reputation management activities for The GrandCommunication strategy plan for;Entire Public Relations/ Marketing Communications activity of the hotelAll the F&B outlets, Spa Oasis, The Whiskey bar, Ad Campaigns, IPO, Top events, seminars Fashion WeekResponsibilities :Handling the entire Public Relations/ Marketing Communications activities for Country’s leading and premier lifestyle event -The Wills Lifestyle India Fashion WeekCollateral DevelopmentEvent as well as Brand Associations, Co-brandingPromotional plan for all the F& B outlets of the hotel as well as the SpaOrganizing press conferences, issuing press releases, arranging for interviews with the Managing Director, General Manager etcPreparing monthly newsletters, mailers and brochure to promote various facilities offered at the hotel VLCC Health Care Ltd.Asst Manager -PRCommunication strategy plan for;‘Brand Extensions’ of VLCC, undertaken extensive Image Building and Brand positioning activities to promote – The VLCC Institute, VLCC Personal Care range of skin care products, Workout Factory (Weight maintenance centre), Aroma Studio, Nail Studio & Spa etc Flagship event properties and products(Anti Obesity Day, Shape UP, ‘I’ by Vandana, Power of ‘I’, Ms. Universe visit to VLCC) Product launches & Press conferences for openings of VLCC centres countrywide Celebrities visit Responsibilities included:Deployed in all India Media Relations plan – centre openings, planning annual calendar of events, initiating concepts, tie-ups and promotions and ongoing media relations activities across all centresArranging one- to-one interviews for the Chairman, Managing Director, Business head, Beauty & Slimming Head, brand ambassadors, celebritiesMedia tie-ups for regular columns, editorial mention etc.