http://www.leadgenetics.in/

-Responsible for handling the entire Digital Marketing Cycle by working with Pre-sales team for requirement gathering while interacting with the clients and creating Digital Media Roadmap with full understanding of client’s business & their digital needs. - Involved in the complete Account Planning,which included handling activities like Competitive Analysis along with understanding the place of the Client in consumers mind to provide the best digital solution to meet the overall goals.- Co-ordination & negotiation with media partners including multiple Affiliates, Publishers & Ad Networks to establish strong relationship with core partners who have the targeting capability to drive relevant quality traffic across India, SEA, APAC & LATAM regions.-Evaluate multiple methodologies for Brand & Performance based campaigns via. Banner/Display ads, Social Media, SEO/SEM, Mobile Platform etc. and create a continuous schema to fulfill the campaign optimization process.-Execute and manage digital media buys while working with media partners & direct publishers.-Involved in Vendor Management process by developing strong relationships with key local agencies and media partners worldwide for maximizing their efforts to deliver desired results