Sr. GM - Ad Sales

Working as DGM (Ad Sales) and representing the Entire Network of 3 channelsLead business development and sales and marketing initiatives for the on air sales (FCT Sales and Property Selling) for Delhi/NCR and North (Himanchal, Haryana, UP, Rajasthan) department to expand customer base and maximize revenues year on yearManage the process of launching new initiatives/Properties/Ideations in the marketIdentify emerging market trends and introduce innovative marketing strategies to the clients• Achieve Sales Targets set by Top Management through developing and servicing clients and maintaining detailed knowledge of market and competitorsRegular data analysis to strategise on maximizing volume and value sharesCorporate Ad selling, Agency follow-ups, Client meetings and servicingPitching for the upcoming properties that come up on the channels

Lead business development and sales and marketing initiatives for the on air sales (FCT Sales) for Delhi/NCR and Satellite North (Punjab, Himanchal, Haryana, Western UP, J & K) department to expand customer base and maximize revenues year on year. Build strategic business alliances with clients like Kent RO, Snapdeal, Tupperware, Spicejet, Neva, Duke, Madame, LPU, Amrapali, Amity University, Hero Cycles, Avon Cycles, Cosmic Group, SMC Global, Ansal Group, SRL, BD Group, Chandigarh University, Chitkara University, Frankfinn Aviation, British Council, Sandisk, TPG Wholesale, etcAlso, build and maintain high level client servicing relationships with top advertising agencies in Delhi and for Satellite North like Madisson, Allied, Ibroad 7, Mudra, Essence, Carat, OMD, Graphisads Group, Vivaki Exchange and CTM etc.Manage the process of launching new initiatives in the marketIdeating Activation projects to give a 360 degree solution to the client including Radio, Digital, OnlineLeading integrations for www.planetradiocity.com, Radiocity’s Digital platform and championing the cause in North IndiaIdentify emerging market trends and introduce innovative marketing strategies Achieve Sales Targets set by Top Management through developing and servicing clients and maintaining detailed knowledge of market and competitors.Regular data analysis to strategise on maximizing volume and value market shares

Times Response Lead business development and marketing initiatives for the advertising sales department to expand customer base and maximise revenues year on year.Build strategic business alliances with clients like DLF, IBM, Convergys, Mother's Pride, Ansal API, Galgotia's, SMC, ONGC, Omaxe and others. Also, build and maintain high level client servicing relationships with top advertising agencies in Delhi like Madisson, Prabhatam Group, Graphisads Group, etc.Manage the process of launching new products in the market - GPTW; Activation projects to give a 360 degree solution to the client including print, online, ground activation, radio. Identify emerging market trends and introduce innovative marketing strategies like online support to print and creation of special sections of advertising.Achieve Sales Targets set by Top Management through developing and servicing clients and maintaining detailed knowledge of market and competitors.Regular data analysis to strategize on maximising volume and value market shares.Key Projects:Heading advertising revenue maximization for recruitment advertising clients across Times Group publicationsHeading advertising revenue maximization for Ascent nationallyHeaded advertising revenue maximization for GPTW - India's Top Companies to Work For Survey in association with The Economic Times

KEY RESPONSIBILITY:Supervise Marketing efforts.Sanction and Disbursal Coordination with the Bank.Handling a team of 3 Executives and two Tele - callers and meeting targets.Handling Corporates like Wipro, GE, HCL, HLL, Hutch, IBM. etc.Handling the entire area of Gurgaon and South Delhi.Handling customer complaints and providing complete customer satisfaction.Handling big ticket cases and clients.