Robbie Harrell Email & Phone Number

Greater Minneapolis-St. Paul Area

As the visionary founder and CEO of Minnesota Ice, I have steered the company from its humble beginnings in a garage to becoming a national leader in artisan ice production. With a passion for innovation and a deep-rooted commitment to quality, I've led Minnesota Ice through a decade of remarkable growth and diversification. Under my leadership, we've expanded our offerings beyond exquisite ice sculptures to include Pure & Clear™ cocktail ice, ice events, and a comprehensive range of ice products that set industry standards.Achievements:Innovation and Expansion: Pioneered an innovative ice-carving machine that revolutionized ice sculpture production, making premium ice accessible to a broader market. Expanded our product line to include a nationally distributed cocktail ice line, meeting the needs of the finest bars and restaurants.Recognition and Impact: Under my direction, Minnesota Ice has earned accolades such as the Inc. 5000 listing and multiple Minneapolis St. Paul Business Journal awards, affirming our commitment to excellence and innovation. Our strategic pivot during the COVID-19 pandemic not only safeguarded our operations but also spurred growth in e-commerce and diversified our business model, demonstrating resilience and forward-thinking.Community and Industry Leadership: Spearheaded initiatives like the Minnesota Ice Maze and the Ice Festival, drawing tens of thousands to our events and significantly contributing to local economies. I'm proud to lead a dedicated team of over 60 professionals who share my passion for excellence and innovation in the ice industry.

Minneapolis, Minnesota

• Ice Vendor of the 2018 Super Bowl• The largest distributor of sculpture-grade ice in North America• Launched the company in 2013• Completed some of the largest project proposals this industry has seen• Created Minnesota's largest ice sculpture in 2015• Major clients include, but not limited to: Minnesota Vikings, 2018 Super Bowl, U.S. Bank Stadium, Minnesota Wild, Minnesota Twins, Target Field, Target Stadium, Xcel Energy Stadium

Greater Minneapolis-St. Paul Area

• Started an online business reselling and distributing consumer electronics around the world• Proficient in structuring, negotiating and securing deals with large suppliers• Expert in CRM and B2C efficiency• Advanced knowledge in e-commerce, shipping logistics and scalability• Closed with $250,000 in sales with a profit margin of about 40% in 2014• Closed $774,000 in 2015• Company acquired in 2017

St. Paul, Minnesota

Positive Paintball was a local company focused on helping paintball companies grow. After exceeding our growth in the local paintball industries, Positive Paintball transitioned into other companies in different markets. We assisted in deploying websites, developing marketing materials, deploying Google Enterprise solutions and setting up medium size I.T. business solutions (Networking, SQL Servers, Networked Security Cameras, Cloud-Based I.T. Solutions.)

Greater Minneapolis-St. Paul Area

• Helped deliver ice sculptures to a number of high profile customers including: Red Bull, The Wedding Guys, Target and U.S. Bank• Helped organize company strategies and managed teams during deliveries• Delivered more than 100 ice sculptures while working here• Helped update five years worth of bookkeeping and accounting• Advised on how to properly file LLC business licenses• Helped create new systems and processes that increased customer satisfaction and improved efficiencies

Jordan Minnesota

• Carried out the deployment of a radiant point of sales system and implemented best business practices• Deployed an enterprise Google Apps system and taught managers and employees how to effectively use the system• Researched and reported market demographics in areas surrounding our locations• Designed and distributed marketing fliers• Helped executive staff make decisions on how to merge two companies we had purchased (Splatball Inc. and Air Assault Paintball)

Burnsville, Minnesota

• Renegotiated our 2011 wholesale pricing an additional 3% lower for an estimated savings of $7,000• Assisted executive staff in rolling out new projects – changed pricing structures and group sales plans• Drafted new policies and training materials• Traveled to meet with suppliers and other field owners at a national trade convention• Traveled to assist with Alternative Stats Data (Statistics Company)• Gathered and analyzed data at pro paintball events• Helped marketing assistants and graphic designers with ad creation and writing copy • Obtained all products and suppliers for all locations• Stayed within allotted inventory levels and set budgets

Burnsville, Minnesota

• Renegotiated our 2010 wholesale pricing 4% lower - estimated savings $15,000• Second highest sales associate with a gross sales of $66,000 for the year 2010• Implemented and maintain a Just In Time (JIT) inventory• Meet with suppliers to discuss performance metrics, performance feedback, and production forecasts• Analyzed our four locations inventories to determine how to increase inventory turnovers, reduce waste and optimize customer service• Planned, coordinated and implemented security measure to safeguard inventory, sales and costs/profit information• Managed all aspects of Porter’s 5 forces• Created & submitted all purchase orders for all locations• Developed sales materials for all sales staff including: call outs, product info sheets• Held monthly sales meetings with our sales team• Managed our Microsoft Retail Management System (RMS) Databases at both Store & Headquarters level• Researched local competitors & analyzed on our positioning in the market

Burnsville, Minnesota

• Leading sales associate for the year with gross sales of over $150,000 for 2009• Re-wrote the corporation's handbook• Monitored customer preferences to determine focus of sales efforts and future product purchases• Created pricing and sales schedules• Created and checked in all purchase orders

Burnsville, Minnesota

• Runner up leading Sales associate with a gross Sales of $41,000 for the year 2008• Explained rules and safety regulations to customers at our park• Expanded knowledge of principles and methods for showing, promoting, and selling products or services for each location• Leading Referee with highest review rating

Bachelor Arts, Entrepreneurship

Not Completed, Bachelor Of Science, Supply Chain Management

Education record