Harriet Carson Email & Phone Number

Baltimore, Md, Us

San Diego, Ca, Us

Salt Lake City, Utah, Us

• Led, mentored, and empowered cross-functional teams to deliver multiple projects and campaigns for both Vendor (1P) and Seller Central (3P); key brands include Solaray, Zhou, Kal, Heritage Store, and Digestive Health. Engage with Amazon’s account executive team to optimize Amazon's DSP budgets focusing on top-of-funnel marketing and brand awareness• Worked closely with the data science team to devise and develop a data warehouse solution storing and aggregating various reports and data points, resulting in true measurable actions that drove incremental sales and a new-to-brand customer base • Relaunched and optimizing marketing campaign, resulting in increasing contribution margin across all brands, driving market share growth• Spearheaded multiple new product launches on Amazon and Walmart from the discovery phase through the launch and post-maintenance

Baltimore, Maryland, Us

• Managed a team of three content specialists and four advertising managers• Assisted the sales team in pitching and securing new clients

Baltimore, Maryland, Us

• Headed the successful launch of Amazon’s DSP for multiple brands totaling $12M in annual programmatic advertising spend• Recognized for creating, executing, and optimizing advertising strategies, resulting in average top-line client revenue growth of 60%.

Baltimore, Maryland, Us

• Led paid search efforts to grow the brand’s share of voice, increasing the client’s business revenue by 200% in Q4• Conduced frequent advertising audits of Amazon account to eliminate spend inefficiencies, drive incremental revenue and increase conversion rates.

Baltimore, Maryland, Us

• Researched, planned and conducted digital advertising strategies for clients across multiple industries• Developed and implemented multi-channel paid digital marketing campaigns leveraging Google Ads, Facebook Business Manager, Microsoft Advertising, LinkedIn and Snapchat• Prepared website audits focused on insights and recommendations driven by data seen in Google Analytics• Conducted market research for clients in Education, Sports, and Destination industries to develop comprehensive digital strategies• Utilized Google Analytics, Google Tag Manager, Google Data Studio, and platform specific tools to analyze campaign performance and provide weekly updates, budget recommendations, and end-of-campaign reports• Created SEO reports using Moz Pro and SEMrush

Baltimore, Maryland, Us

• Managed ecommerce brands (B2B and B2C); created and optimized Amazon listings, developed, managed and A/B tested Amazon PPC campaigns• Moved high quality leads down the funnel through telephone prospecting, data analysis, email marketing, and trade show events; managing the process in Hubspot• Developed proposals for potential clients that pitched optimized listing enhancements and project margin and revenue increases (by SKU, MoM, and YoY)• Created marketing content and sales collateral including pitch decks, blog posts, case studies, and email copy• Leveraged data-driven insights to create sales and marketing strategies to increase client sales and ROI

Washington, Dc, Us

• Managed twenty-five residential and eighteen corporate accounts• Tracked and prospected leads through Lead Dolphin and produced a weekly prospect calendar and status reports• Participated in local community events to network and drive sales via corporate prospecting

• Managed and coordinated weekly events• Lead all online marketing initiatives including managing social channels and site content to facilitate interaction with followers and expand customer base• Promoted Public’s brand and increased awareness through content marketing, writing/distributing weekly newsletter, SEO and media buying

Bethesda, Md, Us

Washington, District Of Columbia, Us

-Converted copyright records into an online database