I am an experienced FMCG marketer with over 11 years experience in local and Global marketing, sales and eCommerce. I am an authentic leader who enjoys rolling up my sleeves as well as coaching and developing a team. I’m a data led strategist, who brings a commercial edge to problem solving and remains cool under pressure!I’m passionate about uncovering rich consumer insights and crafting mixes to delight them.Key areas of expertise include:• Brand management• Brand strategy• New product innovation• Communications development• Brand activation• Commercial acumenAvailable to discuss new opportunities in and around London. Please contact me at harrietallen27@hotmail.co.uk.