Supporting the growth, ambition and vision of Axe & Saw, a progressive PR agency focused on authentic storytelling. Founded by Rachel Allison, Axe & Saw centres change, celebrates difference and is passionate about authentic human first communication and bringing a fresh approach to new world problems.Supporting the vision and values of the agency via strategic counsel, providing considered internal development support to aid fast growth and bolstering new business development… Show more Supporting the growth, ambition and vision of Axe & Saw, a progressive PR agency focused on authentic storytelling. Founded by Rachel Allison, Axe & Saw centres change, celebrates difference and is passionate about authentic human first communication and bringing a fresh approach to new world problems.Supporting the vision and values of the agency via strategic counsel, providing considered internal development support to aid fast growth and bolstering new business development through the Axe & Saw lens. Show less

Cusp (noun) the point of transition between two separate states.The Cusp Company finds the edge for ambitious founders and leaders in the creative and cultural sectors to make positive change and significant progress in their business growth journey.
Utilising experience, insight and engrained curiosity, drawing from multiple sources of knowledge to find the relevancy and tipping point that creates bespoke, future focused and creative strategies. Born from my 10 + year… Show more Cusp (noun) the point of transition between two separate states.The Cusp Company finds the edge for ambitious founders and leaders in the creative and cultural sectors to make positive change and significant progress in their business growth journey.
Utilising experience, insight and engrained curiosity, drawing from multiple sources of knowledge to find the relevancy and tipping point that creates bespoke, future focused and creative strategies. Born from my 10 + year career of strategically planning and delivering impactful, narrative driven campaigns, activations and events for brands and businesses embedded in life and culture. Paired with my unique experiences, responsibilities and learnings of becoming a young agency Partner and work alongside many brilliant people across industries and roles, some who have become mentors and incredible creative talent I’ve had the privilege to mentor along the way.Turning thoughts into words to create action. Show less

Strategising, developing and overseeing the direction and delivery of special project; ensuring that mission, aims & objectives of the charity are realised through programme proposition & delivery.Helping to support across several TSV verticals wherever my cultural comms & company experience can be utilised.I am currently leading the direction & development of a brand new, multi-year, fully funded 'New Creator Fellowship' which launches in April 2023 which aims to double down on… Show more Strategising, developing and overseeing the direction and delivery of special project; ensuring that mission, aims & objectives of the charity are realised through programme proposition & delivery.Helping to support across several TSV verticals wherever my cultural comms & company experience can be utilised.I am currently leading the direction & development of a brand new, multi-year, fully funded 'New Creator Fellowship' which launches in April 2023 which aims to double down on the charity legacy, bringing more underrepresented young people into positions within the media, both traditional and new. Show less

Supporting apprentices within agencies, organisations and institutions to develop knowledge, skills and behaviours within the apprenticeship standard through 1:1 coaching. Working with individuals to marry up workplace experiences with syllabus and prepare learners for end point assessment, through professional discussion, presentations, report writing + reflection. Preparing learners to apply work and projects to the assessment criteria and critically analyse and report. I work… Show more Supporting apprentices within agencies, organisations and institutions to develop knowledge, skills and behaviours within the apprenticeship standard through 1:1 coaching. Working with individuals to marry up workplace experiences with syllabus and prepare learners for end point assessment, through professional discussion, presentations, report writing + reflection. Preparing learners to apply work and projects to the assessment criteria and critically analyse and report. I work closely with the team to develop the PR & Communications Level 4 programme and help to build resources for development of self, including the development of The JGA 7 podcast, launched in 2022. Show less

In my five years at Full Fat where I started as an Account Manager and aged 26 made Partner, I developed and built my reputation as a specialist of communication strategy for major cultural projects with brand proposition, devising and driving campaign narratives that moved the dial.As Partner, I helped to grow, develop & realise the future vision of the agency, the development of the team and client roster, responsible for the inner and outer workings of the business and its growth… Show more In my five years at Full Fat where I started as an Account Manager and aged 26 made Partner, I developed and built my reputation as a specialist of communication strategy for major cultural projects with brand proposition, devising and driving campaign narratives that moved the dial.As Partner, I helped to grow, develop & realise the future vision of the agency, the development of the team and client roster, responsible for the inner and outer workings of the business and its growth. I led on multiple strategies and team delivery for major campaigns for Boiler Room including: The launch of its platform agnostic content disruptor 4:3, dubbed the ‘Netflix of the underground’The launch of SYSTEM, a 360 multi platform campaign designed to subvert the negative media narrative of migration through the celebration of migration’s positive impact on music and cultureThe launch of their ‘Youth TV’ programming slate designed to create cultural entertainment formats for the next genThe launch of the first ever Boiler Room Festival; a no headliners festival representing the most exciting underground scenes in the UKI led the team and delivery for the launch of food culture innovator Boxpark Croydon, drove creative campaigns for nightlife icon Glitterbox and helped to strategise and communicate the PRS Foundation Keychange initiative. I helped to launch four neighbourhood bars for the Darwin & Wallace collection, re-launched KERB’s Camden site and helped to establish the media narrative for health and wellness tracker Moody Month and more. I’ve worked on festivals including Sziget, Hideout, LIMF and more.I grew on my foundations and honed a robust skillset across crisis communications, HR, team development & growth, training, client management, process & operations, proposition development, business development, new business prospecting, pitching and procurement, collaborations & partnership, trend forecasting, insight utilisation, pitch writing & more. Show less

My first role in a culturally driven PR agency. Initially part of the events team on festivals including Outlook and Dimensions, I moved into artist publicity after my internship, working on the print and online campaigns for a roster of underground DJs and producers within electronic dance music and worked on artists including Annie Mac, Eats Everything, MK, Disciples, Kevin Saunderson, B Traits and many more along the way. I learnt so much about music subcultures, the trends, people… Show more My first role in a culturally driven PR agency. Initially part of the events team on festivals including Outlook and Dimensions, I moved into artist publicity after my internship, working on the print and online campaigns for a roster of underground DJs and producers within electronic dance music and worked on artists including Annie Mac, Eats Everything, MK, Disciples, Kevin Saunderson, B Traits and many more along the way. I learnt so much about music subcultures, the trends, people and behaviours surrounding them and the entire process of releasing new music and the promotional timeline - radio, PR & live. I learnt about hierarchical structures in the music industry and how to forge connections and build relationships and network.I worked my first on site festival press office - at Global Gathering - working closely with a team to ensure that opportunities were captilised upon, interviews & pit runs and the importance of controlling messages, especially and crucially in crisis situations. I honed my specialist writing skills, writing press releases for music artists and music itself, crafting pitches and landing desirable, tastemaker placements. I learnt to move quickly, chase down opportunities and the hard lessons on not moving fast enough and not always getting the result you hoped and how to navigate difficult conversations with clients. The role, as I became more established within it, helped me to find my confidence and voice and begin to form a specialism in culturally led comms. Show less

Berkeley PR was my first role in a PR agency. After a week’s work experience, I was invited to intern for the remainder of my University summer. It was at Berkeley PR that storytelling really first entered my consciousness as a tool to be utilised and a skill you had to learn. I learnt the fundamentals of the PR process, research, coverage tracking, updating spreadsheets, coverage boards and books. The importance of tracking the news and knowing your journalists (we did weekly tests!)… Show more Berkeley PR was my first role in a PR agency. After a week’s work experience, I was invited to intern for the remainder of my University summer. It was at Berkeley PR that storytelling really first entered my consciousness as a tool to be utilised and a skill you had to learn. I learnt the fundamentals of the PR process, research, coverage tracking, updating spreadsheets, coverage boards and books. The importance of tracking the news and knowing your journalists (we did weekly tests!). I did my first sell ins and landed my first pieces of coverage here.I learnt what not to wear on a day flyering (brand new leather boots) and the structures and hierarchy of roles in a traditional and large agency and the process of interacting with clients and the preparation required. Show less

I joined the Reading Netball team in my first year of University and went on to become the Vice President and then President of the club in the subsequent two years. In my second year of University, I began coaching 12 - 17 year old girls at Wellington College as well as attending matches and umpiring.

Commuting from University once a week over a period of four months, I worked weekly with the Challenge Events team. They were an incredibly go getting, eager and inspiring team who organised and took part in major challenges and it was an exciting team to be part of.I learnt in this time that events involve lots of desk work, with lots of admin involved in the processing and organisation of people participating in events on behalf of a charity. I learnt about the power of connecting… Show more Commuting from University once a week over a period of four months, I worked weekly with the Challenge Events team. They were an incredibly go getting, eager and inspiring team who organised and took part in major challenges and it was an exciting team to be part of.I learnt in this time that events involve lots of desk work, with lots of admin involved in the processing and organisation of people participating in events on behalf of a charity. I learnt about the power of connecting with people on behalf of an organisation to wish them well in their efforts. I built case studies and began to understand here how partnerships between two organisations work. Show less

My first freelance and remote role. In this short term, University holiday role, I learnt about media packages, prospecting sales targets, refining a pitch, cold and warm pitching and the process around generating and finishing sales. I learnt about the process of reporting on activity and leads. I took my first in person meeting with an ‘external client’ in this role and established my love for admin through excel.

Graduating from work experiences and part time jobs to an events industry internship was a really exciting step.After completing a week’s work experience with MS-UK, I was invited to intern with the charity which supports anyone affected by multiple sclerosis (MS), with events being a fundamental part of the fundraising process. During the placements, I learnt the early and valuable lessons on the workplace environment, time management and the roles and responsibilities of a… Show more Graduating from work experiences and part time jobs to an events industry internship was a really exciting step.After completing a week’s work experience with MS-UK, I was invited to intern with the charity which supports anyone affected by multiple sclerosis (MS), with events being a fundamental part of the fundraising process. During the placements, I learnt the early and valuable lessons on the workplace environment, time management and the roles and responsibilities of a small organisation, specifically a charity. I learnt about the importance of applying sensitivity through approach and language. Show less