 Analyze how the brand is positioned in the market and crystallize targeted consumers insights  Take brand ownership and provide the vision, mission, goals and strategies to match up to clients standards. Translate brand strategies into brand plans, brand positioning and go-to-market strategies  Lead creative development and create motivating stimulus to get targeted population to “take action”  Establish performance specifications, cost and price parameters, market applications and sales estimates  Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)  Coach, monitor, evaluate and support the team  Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues  Oversee marketing and advertising activities to ensure consistency with product line strategy  Monitor product distribution and consumer reactions  Brainstorm new and innovative growth strategies

Develop, and adapt as necessary, information systems to report on key performance indicators to ensure that managers can measure and monitor and continuously improve performance.  Help to plan develop and coordinate the production of a suite of complex performance reports that meet the needs of directorate and its teams.  Assist with benchmarking analysis for services Ensure performance reports are produced for senior management team, Board and Business Units ensuring all deadlines are met.  Assist in the development and ongoing production of performance reports for a specific range of services  Support service managers with the use of information to support performance management and improvement.  Working closely with colleagues in producing information analysis  Translates business requirements to System/Functional requirements, and then these are passed to Application Developers.  Interpretation of complexities and communicate them effectively to others.

 Sourcing of clients  Product development Provide timely and organized responses to customer questions, disputes and complaints Managing clients’ accounts Build, maintain and enhance existing and prospective customer relationships  Conduct various and periodic market analysis, to establish customer trends and adapt Come up with activation strategies that will enhance product sales. Participate in activations and analysis of performance as per the activation

 Sourcing of clients Ensuring clients get the specified artwork Managing clients accounts Presenting new advertising ideas and media to clients  Representing clients in Expos and Trade Exhibition Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues  Oversee marketing and advertising activities to ensure consistency with product line strategy  Monitor product distribution and consumer reactions  Brainstorm new and innovative growth strategies Build, maintain and enhance existing and prospective customer relationships  Conduct various and periodic market analysis, to establish customer trends and adapt