Harriet Williams Email and Phone Number

- Developed brand strategies for start-ups, B2C and B2B businesses in response to strategic and commercial objectives- Brand architecture, trademark strategy, portfolio strategy, positioning, employer branding- Worked with over 13 different industries including technology, professional services, retail, hospitality, property, luxury and global brands- Created compelling and inspiring brand storytelling for client presentations- Presented research, recommendations and brand strategies to diverse client profiles- Researched and identified innovation and growth opportunities- Collaborated with cross-functional teams of clients, account management and creative- Brand activation strategies and copywriting across digital, event, PR and print - Reviewing client collateral, assets and toolkits with meticulous accuracy to ensure alignment and consistency with brand strategy, voice, tone and positioning

- Conducted stakeholder interviews with internal and external stakeholders- Research synthesis, analysis and presentation of results to clients- Development and project management of agency's marketing activities across digital engagement, Instagram, LinkedIn and Facebook- Launch to market strategies for both internal and external stakeholders across digital, web, print, physical collateral, video and events- Copywriting and content development across social media, website, blog posts, brochures, team collateral and other corporate marketing collateral- Data analysis and report writing for website audits, brand audits and digital marketing reports- Supported facilitation of stakeholder workshops- Brand-led copywriting, positioning and language development for client brand strategy presentations

- Website and digital marketing analytics using SEMRush and Google Analytics- Supported marketing team in building website analysis and digital marketing product- Reported on client's website and digital marketing activity- Provided recommendations across content pillars, SEO strategy, website structure and brand positioning to improve client's online performance- Researched competitor landscape and industry/market positioning to identify challenges and opportunities in client brand projects- Supported strategist and creative designer in creating brand language for client presentations- Assisted in developing launch to market brand campaigns and social media strategies for clients

- Meticulous proofreading of range of collateral including annual reports, client presentations, marketing collateral, social media content and brand guidelines- Assisted marketing strategist in development of agency's marketing strategy across social media, website, professional networking and print

- Ideation and copywriting of thought leadership articles for agency's website- Copywriting of social media content across Instagram, Facebook and LinkedIn- Supported administration team in front-of-house client engagement

- Global professional leader in advisory board best practice with a network in over 27 countries- Worked directly with CEO and COO on corporate communications content- Supported data collection and trend analysis of surveys from over 300 respondents for Female Founders industry report- Copywriting of 10 pieces of Corporate Governance and Advisory Board content for digital publishing- Assisted business development team to organise and run several member events

- Australia's largest self-storage provider, publicly listed company on ASX- Assisted marketing and IT team in analysing website performance and managing website content- Engaged with site management teams at over 230 locations to ensure image and content accuracy- Supported marketing team in creating social media content across Facebook, Instagram, LinkedIn- Assisted marketing team in scripting and producing live streamed and pre-filmed sponsorship content- Helped to set up and run brand activations at several corporate and community events