Harriet Harris Email & Phone Number

California, United States

California, United States

San Francisco Bay Area

Management of data analysis and insights for a $228M portfolio of brick-and-mortar retail partners in the food, drug, dollar, and mass-market channels. • Translate large data sets into actionable insights and presentations through user-friendly visualizations and comprehensive reporting to a diverse client base including sales, product management, leadership, and retail partners. • Inform shopper marketing initiatives with analysis of trip conversions, customer loyalty… Show more Management of data analysis and insights for a $228M portfolio of brick-and-mortar retail partners in the food, drug, dollar, and mass-market channels. • Translate large data sets into actionable insights and presentations through user-friendly visualizations and comprehensive reporting to a diverse client base including sales, product management, leadership, and retail partners. • Inform shopper marketing initiatives with analysis of trip conversions, customer loyalty segmentations, customer price-sensitivity segmentations, market basket penetration, and affinity categories that pair with greeting cards e.g. gift cards, flowers, toys, etc.• Ad hoc analyses on 170,000+ items, such as product placement recommendations based on demographics and sales data, measuring performance of retailer tests, calculating productivity per linear foot of display, and estimating the impact of adverse weather conditions.• Report out on holiday POS, both in-season and post-holiday, with shifting YOY dates. Aligning with the National Retail Federation's 4-5-4 calendar and the retailer's fiscal calendar.• Identifying best sellers, trends, and areas of potential growth for click-and-collect / BOPIS (buy online, pick up in-store) assortment using 1P sales data directly from the retailer's website and 3P sales data from companies such as Shipt, DoorDash, and Instacart.• Maintain a strong understanding of retailer-specific best-in-class vendor data and our corporate data warehouses to provide the most accurate and trusted data.• Field data requests from internal teams using various data mining practices, standard analytical techniques, and data visualization tools to obtain the necessary pieces of data and tell a story with the information. Show less

Oakland, California, United States

Reported on the Amazon business within the Insights and Analytics (I&A) Team as the primary point of contact for ecommerce sales data. • Direct communication with leadership to track weekly, monthly, yearly, and holiday-specific performance results. Data analysis using industry standard key performance indicators (KPIs) with a strategically benchmarked approach.• Collaborated with internal departments to create new reporting and dashboards that better supported the business… Show more Reported on the Amazon business within the Insights and Analytics (I&A) Team as the primary point of contact for ecommerce sales data. • Direct communication with leadership to track weekly, monthly, yearly, and holiday-specific performance results. Data analysis using industry standard key performance indicators (KPIs) with a strategically benchmarked approach.• Collaborated with internal departments to create new reporting and dashboards that better supported the business needs. Reduced time needed to complete weekly reports by 78% by prioritizing automation and data integrity.• Provided a holistic view of retailer insights, customer behavior, and market research to drive growth initiatives that support POS (point of sale) results. Show less

Cleveland, Ohio, United States

Account operational marketing activity for Amazon and Target .com within a cross-functional e-commerce team for American Greetings and Papyrus branded products.• Utilized Amazon's Brand Analytics reporting to track Amazon search term data in R Shiny and provides ad hoc keyword analysis with data visualization through Excel. Increased database of unique relevant search terms by 137.5% and applied this information to improve ad campaign strategy, product page merchandising, and new… Show more Account operational marketing activity for Amazon and Target .com within a cross-functional e-commerce team for American Greetings and Papyrus branded products.• Utilized Amazon's Brand Analytics reporting to track Amazon search term data in R Shiny and provides ad hoc keyword analysis with data visualization through Excel. Increased database of unique relevant search terms by 137.5% and applied this information to improve ad campaign strategy, product page merchandising, and new product development.• Recorded all advertising campaign metrics from Amazon Ads / Amazon Marketing Services (AMS) in a concise and structured way to produce actionable business information and historical record. Applying online marketing KPIs such as clicks, impressions, spend, sales, ROAS, ACoS, TACoS.• Managed the E-comm marketing budget including spend tracking, invoice processing, and preparing budget breakouts and adjustments to partnered agencies and internal departments.• Collaborated with the social media marketing team to drive traffic to Amazon by aligning content with big bet product, peak demand, promotions/coupons, and inventory.• Operated the Amazon Vine Program to strategically boost product through paid reviews.• Coordinated an Amazon Live segment to air in December 2019 that featured key seasonal products and simultaneously paired the video content in email marketing and Instagram posts. Live streamed the video on all screens within American Greetings headquarters as a Holiday Watch Party. • Responsible for media mix, campaign execution, and reporting for Target .com Q4 holiday marketing in partnership with the brick-and-mortar retail team to create a holistic omnichannel customer experience.• Audited online advertising campaigns to ensure branding consistency, product placement, and efficient SEM (search engine marketing) targeting.• Provided team with support through weekly, monthly, yearly, and holiday-specific campaign performance results and insights. Show less

Cleveland, Ohio, United States

Trademark Global is an ecommerce dropship supplier specializing in manufacturing and brand development. I directed a team to prioritize daily tasks to maximize revenue and advance new business development. • Improved company efficiency and increased promotional sales across all channels by developing an Excel Macro that replaced manual calculations. Evaluated catalog of ~250,000 SKUs for profitability.• Created a product management tracking system to chronologically archive and… Show more Trademark Global is an ecommerce dropship supplier specializing in manufacturing and brand development. I directed a team to prioritize daily tasks to maximize revenue and advance new business development. • Improved company efficiency and increased promotional sales across all channels by developing an Excel Macro that replaced manual calculations. Evaluated catalog of ~250,000 SKUs for profitability.• Created a product management tracking system to chronologically archive and monitor new product launches to effectively increase market penetration for all retail partners.• Managed a $12.4 million portfolio consisting of top internet retailers and accomplished 36% year-over-year growth rate in 2018 with sales management tactics.• Drove sales through vendor partnerships, negotiation, search engine optimized (SEO) product building, promotional events, flash deals, co-op advertising, pay-per-click (PPC) campaigns, and social media placements.• Proactively maintained direct EDI and FTP connections, margin analysis files, inventory forecasting, and monitoring of marketplace retails.• Planned and booked business travel arrangements and organized on-site meetings with key accounts. Created all meeting agendas and presentation materials and promptly followed up with action plans.• Customer relationship management (CRM) with e-tailers such as Overstock, QVC, HSN, Bed Bath and Beyond, Houzz, Target, Pier 1 Imports, Toys R Us, Tractor Supply Company, Belk, Bluestem, Dick's Sporting Goods, Staples, CVS, and Groupon.• Coordinated and finalized agreements to donate returned product to a nonprofit 501(c)(3) organization with two retail partners in 2016 and 2019 respectively.• Interviewed, hired, trained, and managed new account managers.• Experienced in B2B and B2C transactions within environments such as Commerce Hub, RevCascade, Mercury Commerce, and multiple retailers' proprietary software. Show less

Greater Cleveland

Served customers with outstandingly friendly service in person and over the phone. Accurately and quickly handled cash, credit/debit, check, and gift card transactions. Implemented visual merchandising strategies for attractive product displays.

Brooklyn, New York, United States

Assisted students and faculty with computers, scanners, projectors, printers, plotters, and troubleshooting hardware and software issues for both Mac and PC.

Manhattan, New York, United States

Taught an after-school program with students from H.S. 440 Bayard Rustin Educational Complex and H.S. 419 Landmark High School in various galleries in Chelsea. The class focused on critical discussion and study of contemporary artists.

Manhattan, New York, United States

Taught 10 to 13-year-olds visual art on Thursdays and Fridays. P94M (@ PS 188) The SPECTRUM School is a District 75 special education program for children with Autism Spectrum Disorders.

New York City Metropolitan Area

Taught a two hour class on Saturdays to 10 to 12-year-olds that focused on painting and drawing. Organized final exhibition and invited parents to the studio to view and take home student work.

Master Of Science - Ms, Bachelor Of Fine Arts - Bfa, Art And Design Education, 3.64

• Accelerated Dual Degree Program • Pratt Institute Circle Award for Outstanding Academic Achievement • Presidential Merit-Based.

Fine/Studio Arts, General, 4.0

• Post-Secondary Enrollment Option Program (attended college instead of high school) • Assisted artist Mark Howard in painting a mural.

Fine/Studio Arts, General, 4.0

• "Earth and Art" accredited pre-college summer program • Collaboratively designed a large-scale outdoor sculpture that was then.

Business/Commerce, General, 4.0

• Ohio Business Week accredited pre-college summer program • 1st place broadcast advertisement and 2nd place marketing plan.