Harriet Walsh Email & Phone Number

Reading, Reading, United Kingdom

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

San Antonio, Texas, Us

Responsible for the development and execution of strategic marketing programmes across Enterprise and Small/Medium Business to grow new logo acquisition through inbound, outbound and alliance partner driven marketing channels. All responsibilities as per Enterprise Marketing Manager role below, now with focus, goals and measurements expanding across Enterprise and Small/Medium business segments

San Antonio, Texas, Us

Responsible for the development and execution of strategic marketing programmes to grow Enterprise new logo acquisition through inbound, outbound and alliance partner driven marketing channels. Responsibilities include working with the ACQ Sales Managers and their teams to develop measurable marketing plans. These encompass strategic initiatives and demand generation tactics to reach agreed goals (based on lead to opportunity modelling) and measure marketing contribution to overall revenue targets. Other responsibilities include relationship management of multiple agencies (telemarketing, appointment setting, campaigns, content marketing, media buyers etc); the implementation and management of nurture and lead scoring programs and the development and management of the prospect marketing database. Plans include the development and execution of relationship/account based marketing for the top tier of Enterprise accounts; driving the joint planning, execution, and reporting of alliance partner marketing funds (EMC, VMware and Dell) and the development and execution of digital marketing campaigns to drive volume inbound leads through the online sales team.

San Jose, California, Us

Responsibilities include working with Channel Sales Managers and their teams to develop joint marketing plans to drive enablement, awareness and demand for Symantec products and solutions in reseller partners. Responsible for driving the joint planning, execution, and reporting of Reseller Marketing plans in accordance with Commercial Channel sales objectives – recruitment, enablement & retention, and the specialization strategy. Promoting Symantec through the resellers via globally- approved, locally relevant messaging and campaigns. Developing and managing channel enablement programs such as training events and incentives. Responsible for budget management and ROI reporting for Reseller marketing campaigns as well as marketing through other available channels by working with PR and Social Media tools to increase Symantec’s profile to and through the channel.

San Jose, California, Us

Budget holder for UK Territory and Ireland Enterprise and Channel Marketing, responsible for aligning budget with business objectives, creating quarterly marketing plans designed to enable and drive business through managed partners and distribution partners and providing marketing support for Enterprise, Mid-Market and Internal Sales counterparts providing messaging, sales tools and direct marketing campaigns to drive the end user Ireland number. Working with EMEA Marketing and PR to generate local campaign ideas to achieve Symantec presence through social media and representing the UK and Ireland marketing team for the use of Social Media. Project managing local territory specific events as well as large industry tradeshows such as the Business Start-up Show and IP Expo.

San Jose, California, Us

• General assistance within the marketing department including administration activities – this included assisting with tracking and measuring effectiveness of marketing campaigns through Sales Force. Event organising and assistance in staffing events. Events included Storage Expo, Infosecurity Europe, Symantec technology days and other 3rd party events such as IDC and Gartner events, for example. Negotiating with suppliers on events and media buys. Writing and proof reading copy, messaging and event invitations for events and e-shots. I also worked on a data cleansing project to ensure that these communications proved to be most effective. Telemarketing.

Professional Diploma In Marketing, Marketing

Professional Certificate In Marketing, Marketing

Bsc, Information Systems

Education record