Harriet K. Schneider Email and Phone Number
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As a Marketing Strategist and Consultant, I understand the roadblocks and limitations that can be affecting your business performance. Equipped with a solid background and a passion for sales & marketing, my goal is to help you grow your business without breaking your budget. I start by learning about and listening to the voice and personality of your company. Then I infuse practical and affordable marketing strategies that will tell your unique company story, profitably increase revenue, and establish a strong, identifiable brand.Collaborating with clients creates collective energy that challenges and pushes us both to think differently/creatively in our pursuit of leads. This process expands your possibilities and allows us to create strategies that reach your growth and revenue goals. I focus on developing integrated programs & implementing initiatives that engage prospects and customers, create opportunities, & generate revenue for client campaigns.Experienced in marketing (lead generation) and sales (conversion), I work to address all aspects of the sales cycle, including list research & acquisition, call-centric prospecting, and email marketing, strategy development with tactical execution & metric focused account management.Develop actionable campaigns that include:► Proactive Lead Generation Programs Using Content Marketing► Tele-prospecting Campaigns (Inbound & Outbound Calling)► E-Mail Marketing Initiatives (Prospecting & Nurturing)► Database & Process Development For more than 30 years, I've made my living in marketing. But it's not only about making a living - it's also my passion. Specialties: Inbound/Outbound Call Campaigns. Email Marketing. Database re-engineering. Just like origami transforms an ordinary sheet of paper into a work of art, a proactive marketing approach provides a faster track to growth by transforming contacts/data to leads.
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Vice President Marketing - MagecianMage DataBallwin, Mo, Us -
Vp Marketing - MagecianMage Data Jan 2015 - PresentNew York, New York, UsOn March 2, 2022, MENTIS announced its rebrand to Mage™, with the new name and logo reflecting the organization’s new offerings and strategic direction. Demands of the new information landscape, coupled with a consolidation in vendor presence, positions Mage™ to expand its market significantly. Mage™ builds on MENTIS’ traditional strengths in data security and applies its innovative approach to the data privacy market.MENTIS had understood the rapid evolution in privacy requirements was creating a solution gap in the market. In its view, vendors offering a robust data security product should streamline the challenges organizations face by addressing privacy and regulatory compliance objectives as well. The right solution should also work seamlessly across the varied data landscape found in most organizations: not only on legacy platforms, but also the modern data platforms.Embarking on Project Butterfly, MENTIS doubled down on extending its platform’s capabilities across platforms, while creating new solution approaches that built on the strengths of its current product offerings.“Mage™ retains the DNA of MENTIS and extends it further. Our goal is to be the go-to solution for enterprises around the world who are looking to solve their privacy and data security needs. This is reflected in our new logo which references the DNA helix structure and also suggests a puzzle piece – the missing piece in an organization’s privacy and security posture – which Mage™ aims to fill.” -
Outsourced Marketing ConsultantRed Thread Marketing Jan 2015 - PresentBallwin, Mo, UsMarketing Consultant available for short-term projects or long-term retainer. Based on the belief that the purpose of business is to create and keep a customer, my strategic marketing counsel, creative solutions, and honest, hard work have been designed to do just that. I help you achieve your most ambitious lead generation objectives, and my success is only measured when you meet or exceed your sales and revenue goals.It's very simple. My job is to introduce you to your next customer. And I do that through creating quality content, E-Mail & Marketing Automation Campaigns, Blogs & Social Media Plans, and Sales Support Programs.These tactics create opportunities for customers to find you. They are the thread that ties you to your market while establishing and building trust and confidence in your brand.Services Include:Marketing Strategy & Planning - Review - CreationBranding & Graphics Support - Value Proposition - Logos & Taglines - Brand Guidelines - Stationary Packages - Infographics - Sales Brochures - PowerPointsContent Writing - Articles - Blog Posts - Case Studies - Landing Pages - Press Releases - White PapersDigital Marketing - Email Program Creation, Management, & Execution - Marketing Automation Programs - Sales Automation ProgramsOutbound Call Campaigns - Cold Calling/Lead Generation - Appointment Setting - Attendee Acquisition - (Events/Webinars/Trade Shows)Social Media Marketing & Management - LinkedIn - Twitter - Facebook - YouTubeWebsites - Design - Development - Content Writing - OptimizationTrade Show Marketing - Plan - Promote - Design - Staff -
Vice President MarketingIccg, Inc. Sep 2016 - Jul 2024Warrington, Pennsylvania, Us -
Cms Solutions (Computime Marketing Services) - Marketing & Call Center ConsultantComputime Jan 2010 - Jan 2015Maryland Heights, Missouri, UsAbout CMS Solutions:In January 2010, Computime's marketing division became a stand-alone company called CMS Solutions. It was dedicated to building marketing programs and generating leads for Computime through a series of strategic marketing tactics. Additionally, CMS assisted our channel partners and other companies by promoting their services and solutions with the same marketing strategies that helped our parent company Computime grow. Our tactics were designed to reach sales goals through integrated lead generation strategies that allowed the sales team to take immediate action. They also assisted in building supportive and nurturing sales/marketing relationships that, in turn, capitalized on sales opportunities.Our core competencies were simple: inbound and outbound call campaigns, track-able, behavior-driven E-mail marketing, and measurable sales support programs. Our integrated approach brought all strategies back to our call center, where we made live, personal outbound phone connection. Call campaigns offer a flexible, scalable, and measurable solution for delivering qualified leads to the top of your sales funnel while nurturing the other contacts until they are ready to be sent to sales. CMS Solutions executes campaigns, including:► Appointment Setting► Lead Generation/Cold Calling► Attendee Acquisition► Trade Show Follow Up► Data acquisition/cleansing► E-Mail MarketingI headed up the creative and sales teams for CMS Solutions. The methodologies I helped implement systematically drove CMS sales year after year. First-year sales exceeded forecasts and the second year of business saw an increase of 46%. By its third year, CMS grew sales by 50%.I have 30+ years of experience filling both sales and marketing roles. This dual perspective (or some say split personality) allowed me to understand the difference between sales and marketing qualified leads and bridge the gap between both teams to address all aspects of the sales cycle. -
Computime - Director Of MarketingComputime Apr 2007 - Jan 2010Maryland Heights, Missouri, UsComputime was the Trusted Source for Sales & Channel Distribution and a worldwide provider of eSignature Solutions, Multi-Touch Screen Monitors & Display Tablets for enterprise, government, & channel partners in more than 100 countries. Through a network of resellers, VARs, & integrators, we served as a solution facilitator/product distributor for industry-leading hardware/software manufacturers. The goal was to provide end-to-end enterprise-level consultation and integration services. Anytime a biometric or electronic signature, touch screen monitor, or display tablet was needed in a B2B application, Computime discussed the solution with the highest ROI and the lowest cost of ownership. The company provided a consultative approach for product selection and development aimed at solving the toughest business challenges, and its consultation process enabled rapid deployment of the right products, ensuring customers received the results and returns they deserved. Joined the company in 2007, assuming responsibilities for building & leading a cross-functional marketing department, developing go-to-market strategies, generating product awareness, and meeting revenue initiatives. Created an e-mail marketing strategy to streamline sales efforts and integrate with the call center. Accomplishments:► Sales grew from $18M in 2007 to $55 million in 2012.► Centralized, established, and grew company database from 8,000 to 150,000+ contacts. ► Created the strategy, editorial schedule, and E-mail marketing program that continues to send more than 250,000 e-mails per month through 7 targeted campaigns.► Implemented a proactive lead generation approach by integrating call campaigns with e-mail marketing. ► Established e-mail as a cost-effective lead source.► Redesigned website to boost traffic, ranking, leads & sales.For more informationhttp://www.computimeonline.com/ -
Sales & Marketing ManagerCompton & Sons / Compton Graphics Group Oct 2004 - Apr 2007St. Louis, Mo, UsLarge format offset printer specializing in Outdoor/Commercial printing. Previously the company used direct mail to promote its products. With a national audience and a minimal budget for travel, I established alternative ways to communicate more effectively with customers & prospects.Key Accomplishments:► Developed the "Marketing for Printers," program, with travel to key cities to present 1-day seminars.► Established the "Marketing for Printers" program in webinar format for greater audience reach.► Designed/produced the company's first website.► Integrated a telemarketing program to confirm contact names & addresses & clean-up database - Reducing costs of direct mail programs and returned mail.► Expanded e-mail database from under 1,000 to 7,500 contacts, and created highly effective/visible e-marketing to introduce products & advertise workshops/webinars.► Continued strong direct mail program while adding variety in format and a more targeted/segmented approach to different audiences. -
Account ExecutiveJames Mulligan Printing Company Jun 2002 - Oct 2004As a full service, family-owned, American Union Printing company in business since 1865, Mulligan fulfills the unique needs of many types of printed materials, especially those political campaigns and organizations requiring a union printer. Services range from pre-press through mailing, fulfillment, and distribution. Mulligan achieves excellence by blending old fashioned service and quality with modern technology through Total Quality Management (TQM) and LEAN Manufacturing programs. This team program includes highly skilled associates committed to achieving SPC measured, real-time computer-tracked objectives that result in benefits for clients. Teams meet regularly to develop new techniques, and along with Mulligan's ongoing investment in training and the latest high-speed equipment, we guarantee the highest quality print results. My focus was on consulting and sales for sheet-fed offset and flexographic label printing.Key Accomplishments:► Met 100% of company sales objectives. ► Developed an effective direct mail campaign to target label buyers in the foodservice market ► Assisted with designing and writing materials for trade shows to promote services then traveled to these trade shows to improve our services.
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Account ExecutiveCommercial Letter, Inc. Apr 1997 - Jun 2002UsCommercial Letter has helped businesses communicate since 1912 supplying letter shop and direct marketing needs –from graphic design and four-color printing, through sophisticated data processing and large-volume mail preparation, to state-of-the-art addressing, barcoding and high-speed insertion. Responsible for new business development and account management. My sales and project management responsibilities involved working closely with data processing, prepress, printing, and production departments to balance incoming projects and customer expectations with internal capabilities and schedules. Key Accomplishments: ► As a 'Hunter' I grew my account base during tenure from 5 to 56 clients.► As a 'Farmer' I increased sales generated from existing clients by 65% by re-establishing an effective working relationship with decision-makers in what were dead accounts.► Ranked #1 in revenue generated from list sales.► Managed an average of 55 projects per month.► In my first full year of sales for company, I earned a sales incentive award (an all-expense paid trip for 2 to Hawaii) for reaching and surpassing company-set sales goals.► Assisted with the development of an internal marketing plan which included creating PowerPoint presentations and trade show exhibits for new-business development. -
PartnerThe Production Company Oct 1982 - Apr 1997Entrepreneur and business development strategist with experience in finding a company's personal story, then crafting creative messaging, visual branding, and finally, positioning marketing pieces to motivate audiences to action.Focused on strategy development with an emphasis on market penetration, messaging, branding, advertising, promotional writing, web content, sales materials, project management, relationship marketing, experiential marketing.I was involved in all aspects of the day-to-day operation of a marketing/design firm. Structured and focused sales to concentrate on new business development. Established methods for selling branding, design, and printing that included cold calling, securing appointments, providing presentations, building relationships, and closing the sale.Key Accomplishments: ► Negotiated and managed a six-figure annual contract with McDonnell-Douglas for the production of technical manuals.► Managed and creatively directed the Landmark Bancshares Corporation, Southwestern Bell, and MCI accounts. ► Developed marketing strategies for Missouri Baptist Hospital, Christian Hospitals, DePaul Health Center, BJC Health System, and more than 70 private practice physicians associated with these hospitals.► Provided and presented cost estimates for all projects, including print buying services.► Planned, implemented, designed, and wrote for local and national client campaigns.
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Part-Time Course InstructorSt. Louis Community College Jan 1990 - Dec 1996Bridgeton, Missouri, UsArt Department Instructor - Design and Production of Advertising & Marketing Collateral Materials
Harriet K. Schneider Skills
Harriet K. Schneider Education Details
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University Of Missouri-Saint LouisCommunication - Cum Laude
Frequently Asked Questions about Harriet K. Schneider
What company does Harriet K. Schneider work for?
Harriet K. Schneider works for Mage Data
What is Harriet K. Schneider's role at the current company?
Harriet K. Schneider's current role is Vice President Marketing - MAGEcian.
What is Harriet K. Schneider's email address?
Harriet K. Schneider's email address is ha****@****cms.com
What is Harriet K. Schneider's direct phone number?
Harriet K. Schneider's direct phone number is +131422*****
What schools did Harriet K. Schneider attend?
Harriet K. Schneider attended University Of Missouri-Saint Louis.
What skills is Harriet K. Schneider known for?
Harriet K. Schneider has skills like Email Marketing, Lead Generation, Marketing, Marketing Strategy, Online Marketing, Online Advertising, Direct Marketing, Social Media Marketing, Sales, Strategic Partnerships, Direct Sales, Trade Shows.
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