Craig Harris Email & Phone Number

Birmingham, Al, Us

Birmingham, Alabama, Us

Supports assessment of Hibbett’s business and emerging initiatives and opportunities. Conducts strategic research and business needs analysis to identify trends and KPI’s, developing insights into conclusions.Key Contributions:• Partners with Strategy and cross-business teams studying trends and conditions within footwear / athletic apparel arena, analyzing and reporting data for business development initiatives.• Implemented enterprise GIS platform.• Oversees corporate location intelligence / geospatial analytics.• Partners with Real Estate identifying future development targets, validate / revise existing long-term market development plans.• Lead enhancing, refining market planning process through implementing new analytics tools and platforms.• Communicates brand customer insights using segmentation and consumer foot traffic data.• Developed and manages external relationships with other third parties supporting Hibbett.• Winner of 2023 Esri Special Achievement in GIS (SAG) Award.

Birmingham, Alabama, Us

Leads analytical team supporting Hibbett Sports and City Gear real estate portfolio strategy, site selection, and optimization. Produces new store sales and cannibalization estimate forecasting to senior leadership. Provides cross-functional qualitative and quantitative analysis, data services, and strategic guidance to a variety of clients across Hibbett. Explores / implement evaluation of new technology for analytics and asset management. Trains, develops, and supervises team personnel.Key Contributions:• Partners in the development of real estate market storing planning strategy.• Lead the creation and development of first internal predictive new store site selection modeling (updated annually) to help guide essential decision-making.• Introduced, created, implemented, and manages corporate geospatial and mobile location analytics.• Created customer segmentation profiles by brand from loyalty records for insights.• Manages partnership with key vendors.

Dallas, Tx, Us

Guided analytical team supporting Company Owned Retail and Authorized Retail real estate location growth strategy / optimization of existing 5,400 store fleet. Provided strategic insights, analytics, and cross – functional partnership assessing enterprise initiatives which might impact retail portfolio. Oversees key metric reporting and responsible for evaluating, developing, acquiring and maintaining business intelligence analytical, data visualization tools, and technology. Key Contributions:• Launched corporate “Clean Slate” process optimizing retail distribution portfolio / identifying incremental infill opportunities maximizing ROI potential.• Spearheaded methodology enhancing team site selection model accuracy forecasting new store performance by 12%.• Piloted transition of legacy desktop GIS software to web-based location intelligence data visualization platforms enhancing team’s analytic capability.• Advanced department analytic capabilities through acquiring new business intelligence tools.• Co-developed AT&T Mexico customer profile analysis for identifying new retail real estate new storing opportunities.

Mooresville, Nc, Us

Developed and presented location strategy analysis to senior executive level and Real Estate Committee for approvals. Subject matter expert with cross-functional corporate teams on business issue local market real estate, customer, and retail / competitor intelligence trend analysis.Key Contributions:• Co-developed 5-year real estate strategy plan with senior executives and corporate real estate.• Forecasted over $100M incremental net new store sales.• Developed statistical models and analytical tools supporting store location analysis, new store sales forecasts, and cannibalization projections.• Conducted individual local market analysis as well as participate in senior executive market and site reviews.• Trained and mentored junior analyst within all areas of real estate market research and sales forecasting.• Lead team transition to new GIS ESRI platform; team subject matter expert and lead trainer.

Mooresville, Nc, Us

• Designed, developed, and managed all analytics to support regional real estate strategy and optimization of store portfolio. Produced future store deployment strategies with recommendations and financial projections to corporate Real Estate team. Conducted market and location analysis, including local field assessment. Actively participated in local market reviews and site selection visits with senior management and Real Estate. • Serve as subject matter expert on regional demographic and market trends, competitive analysis. • Managed and updated corporate GIS databases.

Chicago,, Il, Us

• Conducted screening analysis of other retail chains as possible Sears acquisition targets. • Provided senior management market level competitor store location tracking reports. • For the Sears specialty store team (The Great Indoors, Orchard Supply and Sears Hardware), provided new store location planning, market analysis, sales forecasting, and sales impact analysis.

Chicago,, Il, Us

• Identified potential new markets, conducted infill locational analysis for Sears Auto Centers, National Tire & Battery (NTB), and Parts America formats. • Awarded “Employee of the Quarter” by the Sears Real Estate Department team (1997).

Mooresville, Nc, Us

• Conducted national market screenings, developed new store location planning scenarios with sales projections, presenting to senior management. • Developed market / customer insights and trade area analysis related to store development projects.

• Provided analysis to senior management identifying markets and store locations to exit and close as part of company downsizing. • Produced market competitive intelligence with projections and related impacts on Hechinger and Home Quarters stores. • Determined locational strategies, market and locational analysis with sales projections for Hechinger Stores Company and Home Quarters Warehouse divisions.

Conducted and developed market optimization deployment strategy studies and site location analysis with new store sales forecasting for clients such as The Home Depot, Price Club (Costco), Safeway Supermarkets, Stop & Shop, Pet Care Plus, among others.

Managed Staff Assistant team for analytical staff on data, mapping, customer analysis services relevant to existing client base.

Provided basic consumer research, spatial analysis support to analytical staff decision-making activities around analyzing client market opportunities and identifying potential sites.

Washington, Dc, Us

• Conducted pre-1990 Census TIGER file (including digitization) update analysis.• Work with department leaders on Census block split program.• Provided map production support to smaller regional offices.

Masters, Urban Planning

B.A., Major: Geography; Co-Major: Urban Studies