Full-scale public relations agency specialising in lifestyle & luxury brands offering a 360 traditional and emerging media engagement.Direct 6 employees and outsourced/contracted staff to provide outstanding service to a portfolio of high profile clientele. Ensure appropriate use of resources for event management, media relations, direct/online public relations, digital & influencers marketing, social media marketing, brand promotion, sponsorship programmes.• Engineered the Greek market launch or re-launch of multinational fashion & luxury brands including Audemars Piguet, BeefBar Athens, Athens Marriott Hotel, Carolina Herrera, Max Mara, by balancing brands’ media relations, P.R and event management. • Organised the opening of first flagship stores in Athens for Hogan, Tod's, Carolina Herrera, Armani Exchange, Ancient Greek Sandals, Prada, Salvatore Ferragamo, Dolce & Gabbana, H&M, Brooks Brothers working along with the brand’s international communications & P.R teams following strict brand guidelines and implementing them to the Greek market.• Organised numerous high profile events from 2005 till present for premium lifestyle brands such as: La Prairie, Hugo Boss, Canali, Καλογήρου, Sephora, Estee Lauder, Mini Cooper, Rolex, Burberry, Acqua Di Parma, Omega, Moët & Chandon, John Varvatos, Off-White, Philipp Plein, Cartier, Ralph Lauren, Dior, Gucci, Armani, Qatar Airways & Massimo Dutti.• Managed key accounts on a day-to-day basis (P.R, events management, digital marketing, advertising & Media relations, influencers marketing) for: Astir S.A, attica dps, Audemars Piguet, Four Seasons Astir Palace Athens, CH Carolina Herrera, Golden Hall etc.

In Icons We Trust is a Men’s interest website with a blend of men-targeted style photo shoots, pictures of journeys around the world and inspirational works of people I admire. This website goes out to all those dapper, curious, well-travelled men that can’t help the urge to acquire”. The whole idea behind the project was to create a blend of icons that would inspire, influence, and intellectually feed the man of our times. Featuring three sections - Style mainly, Journeys and Profiles of creative individuals, In Icons We Trust officially went public in June 2014 and successfully continues to this day with a continuously growing number of visitors. It is one of the very few male-oriented websites in Greece aiming to quench the modern man’s thirst for style and elite aesthetics through beautiful imagery, whether it’s a landscape of the Hollywood Hills or the close up of a perfectly crafted button.

Oversaw advertising and strategic media planning for national markets in Greece and Russia as well as for individual luxury resorts/hotels. Built a professional communicationsdepartment for the under-resourced region. Nurtured media relations and secured optimisedposition and cost for media buying. Managed concept to publication lifecycle for promotionalmaterials and marketing collateral for individual hotels. . Directed launch and brand conveyance for new hotels and new programmes.• Delivered 100% capacity occupancy during the Olympic Games by collaborating with Sales teams to develop attractive packages without compromising rates. • Organised & hosted VIP events in Athens, Corfu, and Mykonos properties. • Earned rapid promotion from PR Manager of 6 properties to group-wide Director of Communications, acting as a contributor and advisor to the executive team.

Media Coverage of the Hotel’s events-In house P.R and corporate entertaining -Organization of press events/product launces & conferences-V.I.P handling

Organised high profile fundraising events at exclusive venues including Kensington Palace and St. James's Palace. Collaborated with exceptional committee members and guests.

Coordinated high profile charitable events, developed promotional strategy and materials, and ensured appropriate media attention.